10 ENGLISH BOOKS RELATING TO «ADVERGAMING»
Discover the use of
advergaming in the following bibliographical selection. Books relating to
advergaming and brief extracts from same to provide context of its use in English literature.
1
Advergaming Developer's Guide: Using Macromedia Flash Mx, ...
Describes what Advergames are and how to create them using Macromedia Flash MX and Director MX.
Rod Afshar, Duke Banerjee, Cliff Jones, 2004
2
The Second Australasian Conference on Interactive Entertainment
It could be fruitful for media strategists and game producers to meet, but as the
meaning of the term advergaming is becoming diluted, that meeting is becoming
difficult. This paper is an attempt to facilitate such a meeting by giving an
overview ...
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.
4
Advergaming and In-Game Advertising: An Approach to the Next ...
This book displays all developments that have been made from the early 1980s until 2006 in the field of Advergaming.
5
Public Speaking: Concepts and Skills for a Diverse Society
Another important aspect of advergaming is that it is able to be more effective in a
number of ways, one of which is in reaching consumers. Gaming is a unique
entertainment medium, and certain genres have very distinct audiences.
6
Digital Engagement: Internet Marketing That Captures ...
Much like virtual worlds, advergaming provides the opportunity for you to achieve
deep engagement with your consumers. For certain industries, reaching out to
business customers with advergaming may not be a stretch, if you're already ...
Leland HARDEN, Bob HEYMAN, 2009
Advergaming Another popular Internet advertising format is advergaming. In
advergaming, companies put ad messages in Webbased or video games (on
Playstation or Wii) to advertise or promote a product, service, organization, or
issue.
Charles Lamb, Joe Hair, Carl McDaniel, 2012
8
Advergaming and Ingame Advertising: An Introduction
The greatest challenge to advertisers is gaining and maintaining eyeball time of the target audience. They use every gimmick to capture the attention of potential customers. The latest weapon in the advertiser s arsenal is games.
9
Advertising Techniques: Subliminal Stimuli, Film Trailer, ...
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.
Books, LLC, Source: Wikipedia, 2010
10
Advertising and Integrated Brand Promotion
They note with their convertible ad that nothing turns heads like going topless.
the tools are used synergistically. Consider synergizing digital media with other
tools in your toolkit, such as advergaming, sales promos, coupons, contests, and
...
Thomas O'Guinn, Chris Allen, Richard Semenik, 2014
10 NEWS ITEMS WHICH INCLUDE THE TERM «ADVERGAMING»
Find out what the national and international press are talking about and how the term
advergaming is used in the context of the following news items.
Advergaming takes off in Asia
HONG KONG: Advergaming – games developed by brands – is playing an important role in the growing Asian games market, with engagement ... «Warc, Jun 15»
CIDCA 2015: And the shortlists are... (1)
The categories are: Showcase, Social Cause, Experiential, Advergaming, Long Term Strategy, Integrated, Online Video, Community/Blog and ... «Campaign India, Jun 15»
M-Biz Global aims to spark an advergames renaissance
She said that Southeast Asia is a booming market for “advergaming,” adding that it is estimated that in 2014, in-game advertising spend was ... «Malay Mail Online, May 15»
SHOOT 2015 Directors/Producers Forum And 13th Annual New …
Alternative media content: webisodes, spots created for online, mobile phone content, in-game advertising, advergaming, virals, alternative ... «SHOOT Online, May 15»
Turn Your Business Into A Video Game And Find Marketing Gold
Give consumers take-away goodies that tell a story about your brand. Considering the importance of mobile marketing in 2015, advergaming ... «Business 2 Community, May 15»
13th Annual SHOOT 2015 New Directors Showcase Lineup …
Alternative media content: webisodes, spots created for online, mobile phone content, in-game advertising, advergaming, virals, alternative ... «SHOOT Online, May 15»
SHOOT Returns To The DGA In NYC For The 2015 SHOOT …
Alternative media content: webisodes, spots created for online, mobile phone content, in-game advertising, advergaming, virals, alternative ... «SHOOT Online, Apr 15»
What Businesses Need to Know About Direct Marketing
Some companies have successfully used Advergaming as a way to tie their media efforts together. When it works best, users have to go online ... «Huffington Post, Mar 15»
Advergames: The new mobile advertising trend in 2015 to attract …
Integrating brand communication into games, otherwise known as advergaming, has been a growing trend since 2005 in the US and UK. In line ... «Bizcommunity.com, Feb 15»
Tech start-up of the week: Physical Liquid
Advergaming is the use of video games as a marketing platform for real-world products and services, explains Physical Liquid's creative ... «Siliconrepublic.com, Jan 15»
