10 ENGLISH BOOKS RELATING TO «CONSUMER RESISTANCE»
Discover the use of
consumer resistance in the following bibliographical selection. Books relating to
consumer resistance and brief extracts from same to provide context of its use in English literature.
1
The Inscrutable Shopper:
Consumer Resistance in Retail
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field.
2
An Investigation on Contemporary
Consumer Resistance: How ...
This is the starting point for the investigation on consumer resistance within the underlying study. In this sense, it is shown why people develop critical attitudes and what finally makes them willing to participate.
3
Love it Or Hate It:
Consumer Resistance to Global Brands ...
Ethnographic observation of and semi-structured interviews with thirty consumers from low, middle, and high income groups in each country were the primary data collection methods.
4
The willingness of consumers to take part in
consumer ...
Following Fournier for example, consumer resistance can be classified
depending on the underlying aim. Accordingly, it is possible to make a distinction
between avoidance behaviour (consumers want to cease completely the
consumption of ...
5
Motigraphics: The Analysis and Measurement of Human ...
The worst way to handle consumer resistance is from the front side. Confrontation
only creates more resistance. The methods we offer of getting around resistance
involve reducing resistance serendipitously and auspiciously, not directly.
6
Customer Fraud and Business Responses: Let the Marketer Beware
However, the consumer resistance phenomenon of hate sites does suggest that
consumer resistance acts can lead to material rewards. Some companies, such
as Dunkin' Donuts, have purchased or attempted to purchase the hate site ...
Kelly Tian, Bill Keep, 2002
7
Consumer Movement in India: Issues and Problems
... not often heard." In India, the consumer movement was also in take-off stage,
trying to establish a base. In one of the rare instances, where consumers
asserted themselves and which has been recorded in the history of consumer
resistance, ...
8
The Oxford Handbook of Critical Management Studies
This can be seen as a way for marketing to deal with consumer resistance and
resentment in this case through he construction of a general but significant other.
In depicting marketing work as one of the main architects of consumer culture, ...
Mats Alvesson, Todd Bridgman, Hugh Willmott, 2009
9
The Marketplace of Revolution: How
Consumer Politics Shaped ...
His claim to be “Franklin, of Philadelphia”—a plain-speaking man from the
colonies—betrayed a rhetorical strategy more artful than disingenuous. The
people present that 6Strength out of Dependence: Strategies of Consumer
Resistance in ...
10
1394 Market and Technology Study
Consumer resistance to replacing peripherals using existing technologies could
be a major factor. There is already a huge installed base of peripherals using
other kinds of connections that would have to be replaced in favor of 1394-
friendly ...
10 NEWS ITEMS WHICH INCLUDE THE TERM «CONSUMER RESISTANCE»
Find out what the national and international press are talking about and how the term
consumer resistance is used in the context of the following news items.
Tackling Non-Communicable Diseases to Avoid Premature Deaths
... content in bread and other processed foods has been very successful in a number of countries, with very little sign of consumer resistance. «LinkedIn, Jun 15»
Trends shift from rigid packaging to flexible packaging
So far, these technologies have been retarded by high cost, consumer resistance to items such as sachets in packaging, and concerns about ... «plastemart.com, Jun 15»
Japan's Twenty-First Century Settlement
However the statistics show a substantial consumer resistance to spending as a result of this modest tax increase. The result of the ensuing ... «Scoop.co.nz, Jun 15»
General Mills dropping artificial flavors and dyes in favor of natural …
Labuza said consumer resistance to artificial ingredients has been building for a while, but gained strength two or three years ago when ... «Dickinson Press, Jun 15»
Navigant Research Leaderboard Report: Li-Ion Grid Storage …
... stop-start systems since the technology was embraced in Western Europe, but initial rollouts were met with a wave of consumer resistance. «SYS-CON Media, Jun 15»
Naples tourism stats: Leveling off?
Locally, hotels could be experiencing the early stages of consumer resistance to increased room rates and international visitor frustration over ... «The News-Press, Jun 15»
General Mills to end artificial flavors and colors in its cereals
Labuza said consumer resistance to artificial ingredients has been building for a while, but gained strength two or three years ago when ... «TwinCities.com-Pioneer Press, Jun 15»
Wine snob tastes wines from box – and lives!
A lot about this concept makes sense, but much like screw caps there is consumer resistance, and that can be a big hurdle. The biggest problem is not the ... «Wine Lovers' Page, Jun 15»
Are Shoppers Enrolled Into Apple Inc. (AAPL) And Google Inc …
Strategic partnerships. The reason mobile payments providers are also likely to overcome consumer resistance is their extensive partnerships. «InvestCorrectly, Jun 15»
Lurking dangers in food chain
To overcome consumer resistance to fake ghee, it was also billed as a healthier alternative. “Mothers who care use Dalda” said the ... «The Hans India, Jun 15»
