Meaning of "corporate image" in the English dictionary

PRONUNCIATION OF CORPORATE IMAGE

corporate image

GRAMMATICAL CATEGORY OF CORPORATE IMAGE

Corporate image is a noun.

A noun is a type of word the meaning of which determines reality. Nouns provide the names for all things: people, objects, sensations, feelings, etc.

WHAT DOES CORPORATE IMAGE MEAN IN ENGLISH?

Corporate identity

A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture. At its most profound, the public feel that they have ownership of the philosophy. Corporate identity helps organizations to answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups. In general, this amounts to a corporate title, logo and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such.

Definition of corporate image in the English dictionary

The definition of corporate image in the dictionary is the way an organization is presented to or perceived by its members and the public.

TRANSLATION OF CORPORATE IMAGE

Find out the translation of corporate image to 25 languages with our English multilingual translator.

The translations of corporate image from English to other languages presented in this section have been obtained through automatic statistical translation; where the essential translation unit is the word «corporate image» in English.

• Translator English - Chinese: 企业形象
• Translator English - Spanish: imagen corporativa
• English: corporate image
• Translator English - Hindi: कंपनी की छवि
• Translator English - Arabic: صورة الشركة
• Translator English - Russian: корпоративный имидж
• Translator English - Portuguese: imagem corporativa
• Translator English - Bengali: কর্পোরেট ছবি
• Translator English - French: image de l´entreprise
• Translator English - Malay: Imej korporat
• Translator English - German: Corporate Image
• Translator English - Japanese: 企業イメージ
• Translator English - Korean: 기업 이미지
• Translator English - Javanese: Gambar perusahaan
• Translator English - Vietnamese: hình ảnh công ty
• Translator English - Tamil: பெருநிறுவன படம்
• Translator English - Marathi: कॉर्पोरेट प्रतिमा
• Translator English - Turkish: kurumsal imaj
• Translator English - Italian: immagine aziendale
• Translator English - Polish: wizerunek firmy
• Translator English - Ukrainian: Корпоративний імідж
• Translator English - Romanian: imaginii corporative
• Translator English - Greek: εταιρική εικόνα
• Translator English - Afrikaans: korporatiewe beeld
• Translator English - Swedish: företagets image
• Translator English - Norwegian: bedriftens image

10 ENGLISH BOOKS RELATING TO «CORPORATE IMAGE»

Discover the use of corporate image in the following bibliographical selection. Books relating to corporate image and brief extracts from same to provide context of its use in English literature.

Reputation: Realizing Value from the Corporate Image

In this thoroughly accessible book, Fombrun shows that by developing strong and consistent images, well-regarded companies generate hidden assets - or reputational capital - that give them a distinct advantage.

Charles J. Fombrun, 1996

Marketing Corporate Image: The Company as Your Number One ...

This book will change there minds." -- Louis T. Hagopian, Chairman Emeritus N.W. Ayer, Inc.

James R. Gregory, 1999

Corporate Image Management: A Marketing Discipline for the ...

Steven Howard, who has over 18 years' senior marketing experience in the Asia/Pacific region, illustrates the concept of corporate image management with case stories from Singapore Airlines, MasterCard International, Amazon.com, the ...

Steven Howard, 1999

Managing the corporate image: the key to public trust

"Association Management" James G. Gray, Jr., deals directly with the problem of defining and managing the corporate image, especially in times of crisis.

James G. Gray, 1986

Creating Corporate Reputations : Identity, Image and ...

This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation.

Grahame Dowling, 2000

How important is a favourable Corporate Image prior to a Crisis?

The purpose of this dissertation is to find out whether a favourable corporate image is important prior to a PR-crisis.

Viviane Glanz, 2006

Marketing: Critical Perspectives on Business and Management

The first author to draw a comparison between the corporate image and the human personality was Newman in 1953. Boulding (1956) contributed by emphasising the relationship between image and behaviour and by suggesting that what an ...

Michael John Baker, 2001

Consumer Empowerment

some scholars strongly argue that corporate identity and corporate image are two different concepts (Balmer, 1998; Christensen and Askegaard, 2001). The former refers to the reality or facts concerning the company while the latter refers to ...

Len Tiu Wright, 2006

Reputation Transfer to Enter New B-to-B Markets: Measuring ...

This may be one reason why, even today, there is a problem of defining the concept of CR (Barnett et al. 2006). According to the literature, even precisely distinguishing CR from corporate identity and corporate image seems to be difficult (e.g., ...

Christine Falkenreck, 2009

Corporate Social Responsibility in Asia: Practice and Experience

697) indicated that corporate image was “the immediate mental picture that audiences knew about an organization”. Based on analysis of Chinese firms, Zheng (2008) reported that corporate image was the whole assessment of the ...

Kim Cheng Patrick Low, Samuel O. Idowu, Sik Liong Ang, 2013

10 NEWS ITEMS WHICH INCLUDE THE TERM «CORPORATE IMAGE»

Find out what the national and international press are talking about and how the term corporate image is used in the context of the following news items.

Boston 2024 organizers carefully sell bid to locals

... cautioned that ads could backfire on a group made up primarily of powerful business executives that is trying to shed its corporate image. «Boston Globe, Jul 15»

$9.7 million luxury hangar project coming to Phoenix Goodyear Airport

“This development will further establish the airport's corporate image, enhancing our recruitment of high-quality businesses that need local ... «Phoenix Business Journal, Jul 15»

Play by the rules

Many companies have found (Tata, Wipro, Shiv Nadar, Infosys) that good philanthropy also improves corporate image and share values. «Calcutta Telegraph, Jul 15»

Listed companies take on the power challenge

... diversifying into power because it was creating additional shareholder value by enhancing the corporate image as an environmental steward ... «Inquirer.net, Jul 15»

Global Sources to sell Shenzhen investment property for …

These services also provide suppliers with integrated marketing solutions to build corporate image, generate sales leads and win orders from ... «Stockhouse, Jul 15»

Workplace wardrobe malfunctions

Janine Giorgenti, a fashion and corporate image consultant who heads Melville custom clothing company Giorgenti New York, is often called ... «Long Island Business News, Jul 15»

Venice 2015 poster stars Nastassja Kinski

The visual identity and corporate image of the Venice Film Festival was designed again this year by Studio Graph.X in Milan, based on Massi's ... «Screen International, Jul 15»

Millennials take over nation's workforce

"Their recruiting teams stay on trend, and know what technology to use and the importance of their corporate image." And once they get them ... «GOPUSA, Jul 15»

WWF stresses cut in carbon emissions

... to cost savings they also benefit from a newly motivated and environmentally aware personnel as well as an improved corporate image. «Daily Pakistan, Jul 15»

Shares of Differ Group Commence Trading on The Main Board of …

... strengthen the Group's growth momentum, increase the flexibility of business and help to enhance our corporate image and share liquidity. «ACN Newswire, Jul 15»