10 ENGLISH BOOKS RELATING TO «KNOCKING COPY»
Discover the use of
knocking copy in the following bibliographical selection. Books relating to
knocking copy and brief extracts from same to provide context of its use in English literature.
1
Advertising and Selling
The publication classed it as knocking copy. The accompanying illustration of a
motor truck advertisement is doubly interesting therefore because it appeared in
the same publication who were so meticulous when it came to speaking of wood
...
Albert A. Reed, Kate E. Griswold, George French, 1919
The publication classed it as knocking copy. The accompanying illustration of a
motor truck advertisement is doubly interesting therefore because it appeared in
the same publication who were so meticulous when it came to speaking of “00d ...
3
A Social History of Milton Keynes: Middle England/edge City
They did not succumb to the temptation of easy journalism, or knocking-copy.
And if we move beyond knocking-copy, the more serious newspapers indicate a
changing, and sometimes even improving, image of Milton Keynes as the new
city ...
4
The Law of Passing-off: Unfair Competition by Misrepresentation
Aldous J. refused an interlocutory injunction: the majority of the plaintiffs'
arguments fell under passing-off and are considered elsewhere,634 but so far as
the accusation of ''knocking copy'' was concerned the advertisements fell on the ...
5
Patents, Inventions and the Dynamics of Innovation: A ...
10.7.3 Knocking Copy Knocking copy - the denigration of competing products -
was evident in a particularly aggressive form when the electrical industry was
becoming established at the end of the nineteenth century. Edison developed it ...
6
The Dog Allusion: Pets, Gods and How to be Human
As a subset of humour, they are exclusively knocking copy: whether it's two
blokes on a desert island or a cartoon of George Bush eating a baby, basically
they're a kind of nonmystical voodoo, the purpose of which is to do damage to
your ...
... copy = text of a proposed advertisement before it is printed; she writes copy for
a travel firm; knocking copy = advertising material which criticizes competing
products (d) a book or a newspaper; have you kept yesterday's copy of the 'Times
'?
Peter Hodgson Collin, 1998
8
Can I Change Your Mind?: The Craft and Art of Persuasive Writing
knocking ... as in 'knocking copy', a phrase which sounds rather archaic these
days. But it's still worth a mention – and not just because I've been struggling to
think of anything beginning with K. It refers, of course, to the kind of advertising in
...
Then there's the intense commercial competition between British newspapers.
Good 'knocking copy' sells well, and knocking the French is the oldest British
pastime of all. Whatever the precise mixture of causes, the result is plain to see
on any ...
10
The Advertising Handbook
The advertising trade press contains some of the worst knocking copy available,
but in the UK comparative advertising is now allowed after the Trade Marks Act
1994 was introduced. “Comparisons can be explicit or implied and can relate to ...
10 NEWS ITEMS WHICH INCLUDE THE TERM «KNOCKING COPY»
Find out what the national and international press are talking about and how the term
knocking copy is used in the context of the following news items.
Interview: 'How arrogant they are to think we will forget'
As recently as last week, the local Lib Dems put out anti-Labour knocking copy, referring to Stevens as the “trade union candidate.” This is so much water off a ... «Morning Star Online, Apr 15»
David Cameron and the art of distraction
herero · 8 Feb 2015 0:06. 14 15. The Guardian columnists with their endless knocking copy of the opposition should have this on their desks. «The Guardian, Feb 15»
Jonathan Riley: We need a community to speak for business
Going for soundbites and knocking copy. I am not going to be able stop this, but I will continue to lobby, write and tweet to try to bring balance to ... «Yorkshire Post, Jan 15»
The Defamation Act 2013: To sue or not to sue?
For example, if a corporate is faced with what it perceives to be a campaign of false comparative advertising (or “knocking copy”), its principal ... «JD Supra, Jan 15»
Why do punters love bad reviews?
Knocking copy was duly reciprocated in a way that caused some amusement, if not bemusement that Dench would stoop so low. It would ... «The Stage, Nov 14»
Why I will continue to support the fringe
Last week I found myself in the relatively novel position of being criticised not for knocking copy but for approving of a production instead. Yes ... «The Stage, Sep 14»
Charles Spencer: 'Thank you, dear readers, and goodbye'
I also find that since suffering that bad bout of depression, I no longer enjoy writing knocking copy. Why make other people feel miserable? «Telegraph.co.uk, Sep 14»
Ed Miliband's wreath was a mistake, but can we really call him …
... sure that if he was called to serve Mr Miliband would do just that. I am not sure about some of the journalists engaged on their knocking copy. «The Independent, Aug 14»
Do people really hate free schools – or do they just hate me?
And they're particularly adept at persuading the BBC to run knocking copy. However often I appear on television and radio, it's never going to ... «Spectator.co.uk, Jun 14»
Comparative Advertising Through Innuendo: Defaming Without …
Comparative advertising, also referred to as 'knocking copy', is loosely defined as advertising where "the advertised brand is explicitly ... «Mondaq News Alerts, May 14»
