10 ENGLISH BOOKS RELATING TO «MOTIVATIONAL RESEARCH»
Discover the use of
motivational research in the following bibliographical selection. Books relating to
motivational research and brief extracts from same to provide context of its use in English literature.
1
Disaster in Dearborn: The Story of the Edsel
OVER-RELIANCE ON MOTIVATIONAL RESEARCH For years, one of the most
popularly quoted — and widely believed — reasons for the failure of the Edsel
was that the company had relied too heavily on motivational research.
Motivational ...
Dichter shows that success depends on the satisfaction of desires and a movement beyond the ethic of work and saving.
3
Handbook of Psychology, Educational Psychology
In addition, motivational research was concerned with the classroom factors that
predicted student motivation and achievement, but achievement was usually
operationalized as course grades, performance on classroom tests, or
performance ...
Irving B. Weiner, Donald K. Freedheim, 2003
4
Motivational Design: The Secret to Producing Effective ...
The distinction between motivational research and motivational design is not well
established in the literature. Generally, a separation is made between scholars
and practitioners; scholars introduce practical strategies based on inferences ...
5
Strategic Political Communication: Rethinking Social ...
(1957, 87) The advantage of motivational research over demographic research
was that it provided a tangible description of the targeted public. As William Wells
and Douglas Tigert aptly explained, "For the first time, research brought the ...
Karen S. Johnson-Cartee, Gary Copeland, 2004
Motivational research, one of the most controversial of all ad agency techniques
and the target of The Hidden Persuaders, is simply an attempt to take a deeper
look into the soul of the customer. In many cases, asked why they prefer Brand A
...
7
The Science and Art of Branding
New Forms of Motivational Research In the middle of the twentieth century, the
concept of motivational research came into vogue, later, however, gaining a
stigma as speculative psychology. The Dutch research bureau Censydiam
succeeded ...
Giep Franzen, Sandra Moriarty, 2008
This was known as the motivational research era. Consumer researchers in this
era utilized tools such as depth interviews and focus groups to improve their
understanding of inner motives and needs.6 Researchers applying depth
interviews ...
Barry J. Babin, Eric Harris, 2010
9
Fatal Words and Friendly Faces: Interpersonal Communication ...
The assumption underwriting the adherent to motivational research was that
products that held out the prospect of addressing the hidden needs would be
more potent and desirable. The development of the motivational research
industry was ...
10
The Naked Consumer Today: Or an Overview of why Consumers ...
To find out motivations is why we do motivational research. We have to do this
across cultures because we need to communicate with those motivations across
different cultural contexts. Why should one embark upon cross-cultural research,
...
Jan Callebaut, Hendrik Hendrickx, Madeleine Janssens, 2002
10 NEWS ITEMS WHICH INCLUDE THE TERM «MOTIVATIONAL RESEARCH»
Find out what the national and international press are talking about and how the term
motivational research is used in the context of the following news items.
Throwback Thursday: Mad Tech Edition--1950s
In 1957, Vance Packard releases a best-selling exposé, "The Hidden Persuaders," about advertisers' use of motivational research, an ... «AdAge.com, Apr 15»
SHINE STORYTELLERS ARE “LOOKING FOR LOVE”
She has been a schoolteacher, an an attitude and motivational research interviewer and a social worker for a local government authority in ... «Santa Monica Dispatch, Mar 15»
Let's Rethink How Advertising Works
... the phrase “word of mouth advertising” was coined in a Harvard Business Review article by Ernest Dichter, the father of motivational research ... «MediaPost Communications, Feb 15»
Your Views: Pay-for-performance plan is wrong for Janesville schools
Overwhelmingly, the motivational research shows labor involving highly cognitive skills—such as teaching—does not improve with incentivized ... «Janesville Gazette, Jan 15»
How marketing came to drive our politics
... rather than particular policy aspects, led them to engage more heavily in qualitative, motivational research rather than quantitative surveys. «National Post, Oct 14»
The Pokémon knock-off toy known as "Politic Pat".....the name doesn …
So, we come to the end to this almost meaningful piece of motivational research on knock-off toys, so feel free to comment or give your opinion ... «moviepilot.com, Sep 14»
Facebook's Emotion Experiment Rekindles Old Worries
The topics Packard covered, particularly motivational research and subliminal advertising, were not new to the reading public. As early as 1955 ... «U.S. News & World Report, Jul 14»
Wally Olins - obituary
The former had a USP (unique selling proposition); the latter was driven by MR (motivational research). Brands, Reeves wrote in his 1961 book ... «Telegraph.co.uk, Apr 14»
Pay-for-performance, merit pay, bonuses and worker productivity …
For decades now, economists have looked at questions of wages and performance — motivational research — producing a variety of findings, ... «Journalist's Resource, Apr 14»
Graffiti: Spraying could have been scam: Businessman
... expressing their unique attributes, added Parhar, whose background is in motivational research, criminal behaviour and forensic psychology. «Richmond News, Mar 14»
