10 ENGLISH BOOKS RELATING TO «NEUROMARKETING»
Discover the use of
neuromarketing in the following bibliographical selection. Books relating to
neuromarketing and brief extracts from same to provide context of its use in English literature.
1
Neuromarketing: Understanding the Buy Buttons in Your ...
Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a ...
2
Neuromarketing: Exploring the Brain of the Consumer
Understanding the mind of the consumer is the hardest task faced by business researchers. This book presents the first analytical perspective on the brain - and biometric studies which open a new frontier in market research.
3
Brainfluence: 100 Ways to Persuade and Convince Consumers ...
This book is designed to be a practical guide with quick and easy takeaways offered in 60 short chapters, each containing one key strategy.
4
Neuromarketing For Dummies
Start with Neuromarketing 101 — learn the fundamentals of neuromarketing and find out why it matters Unlock the consumer mind — explore the nonconscious processes that underlie consumer behavior, the role of emotion in consumer response ...
Stephen Genco, Andrew Pohlmann, Peter Steidl, 2013
5
Neuromarketing in the B-to-B-Sector: Importance, Potential ...
This book will consider the findings taken from Neuromarketing in the light of particular instances of B-to-B-Marketing.
6
Neuromarketing in Sports: How Emotions strengthen the ...
Until now, economic theory has not systematically integrated the impact of emotions on brand perception.
7
Neuromarketing: A Peep Into Customer S Minds
This comprehensive book highlights various aspects of neuromarketing, its application to study consumer behaviour, and its techniques to strengthen brand management and advertising strategies.
8
Neuromarketing: Grundlagen - Erkenntnisse - Anwendungen
Gerhard Raab, Oliver Gernsheimer und Maik Schindler geben einen fundierten Einblick in das noch junge Forschungsgebiet des Neuromarketing.
Gerhard Raab, Oliver Gernsheimer, Maik Schindler, 2009
9
Neuromarketing in Action: How to Talk and Sell to the Brain
The book then examines the ways in which marketing efficiency can be improved through the satisfaction of the customer's senses, emotions, memory and conscience and looks at the impact on current marketing activities (selling methods, ...
Patrick M Georges, Anne-Sophie Bayle-Tourtoulou, Michel Badoc, 2013
10
NeuroMarketing: High-impact Strategies - What You Need to ...
"The publisher does not guarantee the validity of the information found here"--Preliminaries.
10 NEWS ITEMS WHICH INCLUDE THE TERM «NEUROMARKETING»
Find out what the national and international press are talking about and how the term
neuromarketing is used in the context of the following news items.
Uncertain Retail Markets Require Change
New advances in neuromarketing will help to identify individual or group latent preferences and link them with expressed preferences. «Forbes, Jul 15»
What Is Conversion Rate Optimization?
... copywriting, user experience, psychology, testing out different versions of your website content, and the neuromarketing to influence people ... «Forbes, Jul 15»
The power of free
In analyzing the study's results, Roger Dooley of Neuromarketing pointed out, “it sticks out that by far the strongest motivators to make a ... «The Next Web, Jul 15»
Lecturer/Senior Lecturer Department Of Marketing
Candidates with expertise in neuromarketing (including eye-tracking) are also invited to apply. Candidates should have exceptional teaching ... «The Conversation AU, Jul 15»
Online Video Decisionmakers Lean Heavily on Quality Research
This statement came in the wake of the release of a research project it commissioned from the neuromarketing companies SalesBrain and ... «VideoInk, Jul 15»
Mobile Users 82% More Attentive Than TV Viewers for Ads [REPORT]
Facebook Inc. (NASDAQ:FB) teamed up with SalesBrain, a neuromarketing agency, to conduct a study that involved participants, between the ... «Dazeinfo, Jul 15»
Facebook Brings Its Data To Agencies With Road Show
Recently, Facebook IQ commissioned San Francisco-based neuromarketing agency SalesBrain to study how people's brains process ... «AdAge.com, Jul 15»
Facebook Points To Neuromarketing Research To Illustrate That …
Facebook recently released a study it commissioned from neuromarketing agency SalesBrain looking at how people's brains respond to ads on ... «WebProNews, Jul 15»
How Facebook, Campbell Soup are trying to read your mind
Neuro-Insight, a neuromarketing firm in London, last year helped Twitter Inc. assess reactions to content by fitting people with headsets to ... «Lexington Herald Leader, Jul 15»
How Facebook and Campbell Soup are trying to read your mind
The Neuromarketing Science & Business Association, started in 2012, has more than 1,000 members in 91 countries. The field helps ... «The Australian Financial Review, Jul 15»
