10 ENGLISH BOOKS RELATING TO «NONBRAND»
Discover the use of
nonbrand in the following bibliographical selection. Books relating to
nonbrand and brief extracts from same to provide context of its use in English literature.
1
Go Figure! New Directions in Advertising Rhetoric
Sixth, future research should investigate the consequences of nonbrand-relevant
rhetorical works in advertising. The rhetorical works studied in prior ad-
processing research have been brand-relevant (e.g., Huhmann, Mothersbaugh,
and ...
Edward F. McQuarrie, Barbara J. Phillips, 2008
2
The Tangled Web They Weave: Truth, Falsity, and Advertisers
Let's turn to nonfact claims, including nonbrand facts and opinions. For conveyed
nonbrand facts, advertisers would need a basis for both the Sufficient Facts and
Brand Fact Implications. As a reminder, the latter involves the claim implying ...
3
Television and Political Advertising: Volume I: ...
summarized the studies that examined the effect of Aad as always showing a
significant effect on Abr when there was a “nonbrand” set. The two studies in her
Table 1 that used “brand” sets showed mixed or limited effects of Aad. In
Gardner's ...
4
A Life in the Balance: The Memoirs of Stanley J. Winkelman
Sapphire eventually did give us access to some nonbrand hosiery for our
promotions, and of course this helped. But it was still a far cry from the fifty-nine
cents per pair for silk stockings that prevailed before the war. And then, along
came ...
Stanley J. Winkelman, 2000
5
Professional Services Marketing: How the Best Firms Build ...
Table 5.1 Median Hourly Billing Rates Realized for the Highest-Level
Professionals. Nonbrand. Brand. Percent. Industry. Leaders. Leaders. Difference.
Consulting $250 $300 20% Marketing, advertising, and public $150 $200 33%
relations ...
Mike Schultz, John E. Doerr, Lee Frederiksen, 2013
6
Distribution Practices in the Petroleum Industry: Hearings ...
Do you have any agreement with nonbrand buyers of your gasoline to guarantee
them a given quantity of gasoline at given times? Mr. BRUNN. Yes ; certain ones
of them. Most of ours are on a month to month basis, but we have several — I ...
United States. Congress. House. Select Committee on Small Business, 1957
7
Sandy Parr at the 19th Hole
A clone golf club shouldnotbe mistaken for the illegal knockoffs or counterfeits
manufactured by the unscrupulous profiteers. Simply put, a cloneclub isa club
made by an independent nonbrand name manufacturer that uses the same style,
...
8
Review of Marketing 1990
... Ad — Schema Activation NonBrand (Motivation) (regarding Ad) Processing
weak Bmnd s"m'“°'/Ad Attitudes and Factor: Memory Type 2: NonBrand
Processing Note: The above model summaries represent our characterization of
the models.
Valarie A. Zeithaml, 2012
9
Computer-Based Medical Consultations: MYCIN
The list includes many of the generic drugs (i.e., nonbrand names) with which the
MYCIN system is familiar: ampicillin ethambutal penicillin bacitracin gentamicin
polymyxin carbenicillin INH ' rifampin cephalothin kanamycin streptomycin ...
10
What's the Beef?: The Contested Governance of European Food ...
In the best case, brand producers may even increase their market share as food
safety problems with nonbrand products grow. On the downside, firms
experiencing safety problems with one of their own brand products cannot
externalize the ...
Christopher K. Ansell, David Vogel, 2006
10 NEWS ITEMS WHICH INCLUDE THE TERM «NONBRAND»
Find out what the national and international press are talking about and how the term
nonbrand is used in the context of the following news items.
Pricey drugs made cheaper?
In March, the U.S. Food and Drug Administration approved the first of a group of drugs dubbed biosimilars, or nonbrand-name near-equivalents ... «Las Vegas Review-Journal, May 15»
The Great Travel-Marketing Whodunit Is Attributing Credit for the …
From a paid search perspective, a lot of people are optimizing to the nonbrand ROI [return on investment] goal. So, if you can change your ... «Skift, Apr 15»
Lead exposure: Tips to protect your child
Avoid certain children's products and toys. Avoid buying nonbrand toys, old toys, and toys from discount shops or private vendors — unless you ... «WJXT Jacksonville, Mar 15»
BMW To Change Consumer Protection Rules After FTC Worries
... Warranty Act and addressed a few questions that may arise in relation to the provisions regarding repairs by nonbrand dealers or shops. «Law360, Mar 15»
Trader Joe's-style discount market 'Ehad' to debut in Israel
... (one) will open its doors in Ra'anana Wednesday, promising to sell nonbrand products at a fraction of the price currently available in Israel. «Jerusalem Post Israel News, Jan 15»
Christopher Bailey Makes a (Mini) Movie
(Though that was something of a different case, being a full-length nonbrand story, it seems to have sparked a spate of me-tooism among his ... «New York Times, Nov 14»
Apricot Russian Chicken a sure crowd-pleaser
Ditto for the onion soup mix — nonbrand names work just fine. This is a recipe that easily can be doubled for those big appetites of cheering ... «Delmarva Daily Times, Aug 14»
Goodyear: Time to Pump Up Your Holdings
Motorists tend to stick with HVA products on that first tire change because the higher price is more than compensated for over nonbrand tires by ... «Barron's, Jun 14»
Fed-Mogul to rename aftermarket unit, promote quality of products
"The aftermarket has seen an increase in poor quality, nonbrand parts, especially in the last five years," Ninivaggi said. "We, the industry ... «Crain's Detroit Business, May 14»
Federal-Mogul to rename aftermarket division, hire technicians to …
“The aftermarket has seen an increase in poor quality, nonbrand parts, especially in the last five years,” Ninivaggi said. “We, the industry ... «Crain's Detroit Business, May 14»
