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If you really think about it, when watching television, you have product placement all the time.
Jay Chiat

Meaning of "product placement" in the English dictionary

Dictionary
DICTIONARY
section

PRONUNCIATION OF PRODUCT PLACEMENT

product placement play
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GRAMMATICAL CATEGORY OF PRODUCT PLACEMENT

noun
adjective
verb
adverb
pronoun
preposition
conjunction
determiner
exclamation
Product placement is a noun.
A noun is a type of word the meaning of which determines reality. Nouns provide the names for all things: people, objects, sensations, feelings, etc.

WHAT DOES PRODUCT PLACEMENT MEAN IN ENGLISH?

product placement

Product placement

Product placement, or embedded marketing, is according to the European Union "any form of audiovisual commercial communication consisting of the inclusion of or reference to a product, a service or the trade mark thereof so that it is featured within a programme". Product placement stands out as a marketing strategy because it is imperative to attach the utmost importance to "the context and environment within which the product is displayed or used" In April 2006, Broadcasting & Cable reported, "Two thirds of advertisers employ 'branded entertainment'—product placement—with the vast majority of that in commercial TV programming." The story, based on a survey by the Association of National Advertisers, said "Reasons for using in-show plugs varied from 'stronger emotional connection' to better dovetailing with relevant content, to targeting a specific group."...

Definition of product placement in the English dictionary

The definition of product placement in the dictionary is the practice of a company paying for its product to be placed in a prominent position in a film or television programme as a form of advertising.

WORDS THAT BEGIN LIKE PRODUCT PLACEMENT

product
product acceptance
product differentiation
product liability
product life cycle
product line
product manager
product range
productibility
productile
production
production agreement
production company
production control
production costs
production department
production line
production manager
production number
production platform

WORDS THAT END LIKE PRODUCT PLACEMENT

advertisement
agreement
announcement
apartment
arrangement
basement
element
enforcement
engagement
implement
improvement
infringement
management
measurement
movement
placement
replacement
requirement
retirement
statement
supplement

Synonyms and antonyms of product placement in the English dictionary of synonyms

SYNONYMS

Translation of «product placement» into 25 languages

TRANSLATOR
online translator

TRANSLATION OF PRODUCT PLACEMENT

Find out the translation of product placement to 25 languages with our English multilingual translator.
The translations of product placement from English to other languages presented in this section have been obtained through automatic statistical translation; where the essential translation unit is the word «product placement» in English.

Translator English - Chinese

植入式广告
1,325 millions of speakers

Translator English - Spanish

colocación de productos
570 millions of speakers

English

product placement
510 millions of speakers

Translator English - Hindi

उत्पाद स्थान
380 millions of speakers
ar

Translator English - Arabic

المنتجات التنسيب
280 millions of speakers

Translator English - Russian

размещение продукта
278 millions of speakers

Translator English - Portuguese

colocação de produtos
270 millions of speakers

Translator English - Bengali

পণ্য স্থান
260 millions of speakers

Translator English - French

placement de produit
220 millions of speakers

Translator English - Malay

penempatan produk
190 millions of speakers

Translator English - German

Produktplatzierung
180 millions of speakers

Translator English - Japanese

プロダクト·プレイスメント
130 millions of speakers

Translator English - Korean

제품 배치
85 millions of speakers

Translator English - Javanese

Panempatan produk
85 millions of speakers
vi

Translator English - Vietnamese

vị trí sản phẩm
80 millions of speakers

Translator English - Tamil

தயாரிப்பு வேலை வாய்ப்பு
75 millions of speakers

Translator English - Marathi

उत्पादन स्थान नियोजन
75 millions of speakers

Translator English - Turkish

ürün yerleştirme
70 millions of speakers

Translator English - Italian

product placement
65 millions of speakers

Translator English - Polish

lokowanie produktu
50 millions of speakers

Translator English - Ukrainian

розміщення продукту
40 millions of speakers

Translator English - Romanian

plasarea de produse
30 millions of speakers
el

Translator English - Greek

τοποθέτηση προϊόντων
15 millions of speakers
af

Translator English - Afrikaans

produk plasing
14 millions of speakers
sv

Translator English - Swedish

produktplacering
10 millions of speakers
no

Translator English - Norwegian

produktplassering
5 millions of speakers

Trends of use of product placement

TRENDS

TENDENCIES OF USE OF THE TERM «PRODUCT PLACEMENT»

The term «product placement» is regularly used and occupies the 57.981 position in our list of most widely used terms in the English dictionary.
0
100%
FREQUENCY
Regularly used
73
/100
The map shown above gives the frequency of use of the term «product placement» in the different countries.
Principal search tendencies and common uses of product placement
List of principal searches undertaken by users to access our English online dictionary and most widely used expressions with the word «product placement».

FREQUENCY OF USE OF THE TERM «PRODUCT PLACEMENT» OVER TIME

The graph expresses the annual evolution of the frequency of use of the word «product placement» during the past 500 years. Its implementation is based on analysing how often the term «product placement» appears in digitalised printed sources in English between the year 1500 and the present day.

Examples of use in the English literature, quotes and news about product placement

EXAMPLES

QUOTES WITH «PRODUCT PLACEMENT»

Famous quotes and sentences with the word product placement.
1
Jay Chiat
If you really think about it, when watching television, you have product placement all the time.

10 ENGLISH BOOKS RELATING TO «PRODUCT PLACEMENT»

Discover the use of product placement in the following bibliographical selection. Books relating to product placement and brief extracts from same to provide context of its use in English literature.
1
Handbook of Product Placement in the Mass Media: New ...
The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics presents careful research, expert opinion, and insiders’ perspectives on: product placement’s historical ...
Mary-Lou Galician, 2013
2
Branded Entertainment: Product Placement & Brand Strategy in ...
" Patrick Quinn, PQ Media Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media.
Jean-Marc Lehu, 2007
3
Product Placement in Hollywood Films: A History
This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present.
Kerry Segrave, 2004
4
Product Placement Advertising Ideas
Product Placement Advertising Ideas presents food publications, songs, lyrics, books, television, movie trailers, libraries, bookstores, exhibits and more as product placement advertising possibilities.
‎2006
5
The Effectiveness of Product Placement for the Automobile ...
Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (1,0), Hawai'i Pacific University, 80 entries in the bibliography, language: English, ...
Frank Günnemann, 2008
6
Cathy's Book: If Found Call (650) 266-8233
Cathy, an aspiring artist who is still getting over her father's death, becomes embroiled in a mystery after discovering that her ex-boyfriend--who appears only a few years older than herself--is actually more than two hundred years old.
Sean Stewart, Jordan Weisman, Cathy Brigg, 2006
7
The Factors that Influence Product Placement as an Effective ...
To accomplish this Law and Braun's 2000 product placement study was used as a basis for this study's methodology.
Tracy Marek Stayton, 2007
8
Selling James Bond: Product Placement in the James Bond Films
Selling James Bond: Product Placement in the James Bond Films provides a comprehensive overview of the history of product placement in the James Bond series – charting the progression of the practice and drawing direct correlations to ...
Tanya Nitins, 2011
9
Product Placement: The Analysis of a Marketing Communication ...
However, this is only the case when it is planned carefully and a number of aspects are taken into consideration.
Johanna Bueß, 2004
10
An analysis of "Product Placement" as a strategic ...
Inhaltsangabe:Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part of a company s marketing mix.
Michael Knöppel, 1999

10 NEWS ITEMS WHICH INCLUDE THE TERM «PRODUCT PLACEMENT»

Find out what the national and international press are talking about and how the term product placement is used in the context of the following news items.
1
UK advertising spend hits record £4.7bn in first quarter of 2015
... from new revenues streams such as sponsorship, video-on-demand services, advertiser-funded programming and product placement. «The Guardian, Jul 15»
2
Too&Good&To&Be&True Small Town CrimeStoppers Video Sparks …
Which makes it hard to trust when you see a new, perfect-in-its-own-way video online that has even a little bit of product placement involved. «Co.Create, Jul 15»
3
ITV audience numbers fall to lowest in 15 years while profits climb
... benefit from new revenue streams such as sponsorship, video-on-demand services, advertiser-funded programming and product placement. «City A.M., Jul 15»
4
Galantis 'Peanut Butter Jelly' Video: Strangers Strip, Dance in …
Don't mind the rather obvious product placement for Fiat at the beginning and end. It is also funny that the pair rolls up to the supermarket ... «Music Times, Jul 15»
5
Abbey Clancy Joins the Jenners in Swimsuit Posing
An Agent Provocateur spokeswoman told WWD the brand was not involved with any product placement or image-making – not even with ... «WWD, Jul 15»
6
Rare Good News at the Box Office: Adam Sandler's 'Pixels' Tanked
... which have chugged along on low expectation, product placement, fart jokes, and sycophancy for so long now, they've come to represent not ... «Flavorwire, Jul 15»
7
Inside Out: all the feels
But it wasn't just the nauseating product placement that had me worried about Pete Docter's latest CGI children's fantasy. The subject of ... «Palatinate, Jul 15»
8
Creation of biggest global law firm tests east-west compatibility
Paramount Pictures got into a legal spat with the owners of a Beijing hotel over product placement in the film Transformers: Age of Extinction . «Financial Times, Jul 15»
9
James Bond 24 'Spectre' Plot & Rumors: Smartphone 'Made For …
Sony has always been keen on its product placement in movies and what better means to showcase a new flagship phone than in a movie that ... «Latin Post, Jul 15»
10
Six simple ways to fit storytelling into your content
... customer or end-user, such as sportscaster Daniel Jeremiah (Mircosoft; blink and you'll miss the subtle Surface Pro 3 product placement). «Econsultancy, Jul 15»

REFERENCE
« EDUCALINGO. Product placement [online]. Available <https://educalingo.com/en/dic-en/product-placement>. Apr 2024 ».
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