10 ENGLISH BOOKS RELATING TO «REBRANDING»
Discover the use of
rebranding in the following bibliographical selection. Books relating to
rebranding and brief extracts from same to provide context of its use in English literature.
1
Rebranding Race: Lessons from Brand Makeover Winners, ...
"Using case studies from around the world, the book ... challenges anyone undertaking business and nonprofit brand makeover to go beyond brand superstructure and focus on brand substructure as well, and seeks to turn all customers and ...
2
Consumer Perceptions of
Rebranding: The Case of Logo Changes
Saleh Abdulaziz AlShebil. Likewise, in a study of small and medium sized French
companies, Delattre (2002) presented a typology of the reasons for name
changes which were: a change of corporate image, a change of management or
...
Saleh Abdulaziz AlShebil, 2007
3
Warrior Nation:
Rebranding Canada in an Age of Anxiety
Explores the ominous campaign to change a nation's definition of itself
focuses on the firm's input activity of differentiating by means of name and visual
identity devices (de Chernatony and Dall'Olmo Riley, 1998). Although limiting, it
corresponds to the rebranding process as described in the business press.
5
Rebranding Rule: The Restoration and Revolution Monarchy, ...
In the climactic part of his three-book series exploring the importance of public image in the Tudor and Stuart monarchies, Kevin Sharpe employs a remarkable interdisciplinary approach that draws on literary studies and art history as well ...
6
Brand Failures: The Truth about the 100 Biggest Branding ...
It is hoped, then, that this book will provide an illuminating if rather frightening read." Matt HaigIt's not just smaller, lesser-known companies that have launched dud brands.
7
Brand Failures: The Truth about the 100 Biggest Branding ...
Rebranding. failures. Brands, like people, have a fear of the ageing process.
They don't want to grow old, because growing old means growing stale and once
a brand has become old and stale it is as good as dead. So how do brands delay
...
8
Corporate Reputation: Managing Opportunities and Threats
TOWARDS A SINGLE VIABLE MODEL ACROSS INDUSTRY CONTEXTS The
previous industry studies assess corporate rebranding cases in three different
contexts: for-profit corporate rebranding, city rebranding, and not-for-profit
rebranding ...
Professor Cary L Cooper CBE, Mr Graeme Martin, Professor Ronald J Burke, 2012
Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.
Jamey Franciscus Modestus, 2012
10
Making Sense of Change Management: A Complete Guide to the ...
We wish to introduce the concept of 'rebranding' as a way of exploring cultural
change. Our three case studies each take a slightly different approach to the
process of rebranding. The first concerns the challenge of aligning the
organization ...
Esther Cameron, Mike Green, 2004
10 NEWS ITEMS WHICH INCLUDE THE TERM «REBRANDING»
Find out what the national and international press are talking about and how the term
rebranding is used in the context of the following news items.
University of Akron rebrands itself as 'Ohio's polytechnic university'
Scarborough admitted before the speech that if the rebranding campaign goes ... the rebranding effort, said Scarborough, who took over as president last year. «Akron Beacon Journal, May 15»
Microsoft's retail presence boosted as Nokia stores get rebranded …
Microsoft is in the midst of a company-wide rebranding. Part of this rebranding season is an attempt to aligned with the company's projections for the future. «WinBeta, May 15»
[UPDATED] Brown Shoe Rebranding: Company's New Name Is …
In a company-wide meeting at the firm's St. Louis headquarters, the chairman, CEO and president outlined an ambitious rebranding initiative. About 900 ... «Footwear News, Apr 15»
Report: USMA rebrand dumps Black Knights for Cadets
The U.S. Military Academy's athletic arm will announce the results of a rebranding effort April 13 that will mean new colors, new logos and new lettering for the ... «ArmyTimes.com, Apr 15»
Lexmark announces rebranding, unveils new logo
"The rebranding reflects both the evolution of the company as well as our ... aspiration to be a leading global technology company," Paul Rooke, president and ... «Lexington Herald Leader, Apr 15»
Football Conference to become National League in high-profile …
Football Conference to become National League in high-profile rebranding ... The rebranding was announced in tandem with a TV deal with BT Sport, who will ... «The Guardian, Apr 15»
Disney's Hollywood Studios Theme Park to Get New Name
Walt Disney Co. chairman-CEO Bob Iger revealed the planned rebranding while taking questions during the company's annual shareholders meeting, held ... «Variety, Mar 15»
Kevin McKeever: Lighting up CL&P rebranding effort
Rebranding has its place. If a company expands or significantly changes its products, services or target audience, a revamped image is vital to repositioning. «The Advocate, Jan 15»
UA rebranding itself as 'boundless' institution
The Arizona Daily Star reported that the university has embarked on a rebranding strategy this year using buzzwords such as "boundless" and "beyond" to woo ... «azcentral.com, Dec 14»
How the World's Top Assault Rifle Is Rebranding As a "Weapon of …
Is there anything a snappy rebrand can't fix? Including a gun's reputation as the "the world's favorite killing machine?" At a press event this week, the weapons ... «Gizmodo, Dec 14»
