10 ENGLISH BOOKS RELATING TO «STRAPLINE»
Discover the use of
strapline in the following bibliographical selection. Books relating to
strapline and brief extracts from same to provide context of its use in English literature.
1
Judging a Book by Its Cover: Fans, Publishers, Designers, ...
This chapter, however, aims to look specifically at the role of the strapline 'Booker
Prize Winner' on the cover, and it is to this element of 'judging on the cover' that
the chapter now turns. 'Booker Prize Winner": the Uses of a Strapline Copies of ...
Nicole Matthews, Nickianne Moody, 2007
2
Branding Your Business: Promote Your Business, Attract ...
strapline. When you have a completed BrandBite, you have a short, pithy and
emotive 'taster' of what your business is all about. A BrandBite should be less
than 50 to 100 words – the shorter the better and more effective it will be. But
even that ...
3
The Ultimate Small Business Marketing Book
As part of the Direct Route brand audit process, the decision was made to
change the existing strapline from 'Direct Route Collections' to 'The Commercial
Debt Recovery Specialists'. This decision was made after a dozen business
people ...
4
GCSE English AQA (A) Paper 1 Companion
... and more attractive? Do they help to prevent the page being cluttered up with
words? Do they make the overall look of the text more attractive or accessible?
Strapline You might find a strapline in a newspaper report or magazine article.
5
Basics Advertising 01: Copywriting
Probably the best strapline in the world Straplines say it with wit and style
Straplines, or what used to be called 'slogans', are popular as a simple way to
summarise your brand and emphasise what it represents. Sitting at the foot of
adverts or ...
6
Pop-Up Business For Dummies
Strapline. A strapline is ashort,sharp piece of copywriting that tells people exactly
why your businessisspecial. Straplines are incredibly powerful and a good one
can become bigger than the business itself and be remembered for a long time!
7
Principles of Marketing 15th Global Edition:
Tesco has unified all aspects of its integrated marketing campaign under the
strapline of “Every Little Helps”for over 20 years. The campaign has become
more thanjust advertising, but part of the Objective Outline .Z.BSLFUJOH-BC *
NQSPWF ...
Philip Kotler, Gary Armstrong, 2013
How we created a strapline and adverts for FreshMax Shirts The brand strapline
took a few weeks to develop. We had to be very careful about mentioning 'sweat'
as this is a personal and emotional word, but the benefit of our shirts was that ...
9
FCS Electrical Workmanship L4
Try to use a strapline, which is a simple line of catchy text that sums up your
business. Straplines are often used in advertising, usually at the end of a TV or
radio advertisement, or at the bottom of a printed advertisement. A good example
of a ...
Quail, Finnemore, Els & Erasmus, 2009
10
D204: Ict in Enterprise (Dida)
13: The finished strapline image ^ Save the file as Strapline.psd and again as
Strapline.gif. Note: Backup! Create another copy of the files on a separate device
such as a flash memory stick in case you lose the original file on your school ...
10 NEWS ITEMS WHICH INCLUDE THE TERM «STRAPLINE»
Find out what the national and international press are talking about and how the term
strapline is used in the context of the following news items.
Asda brings back 'pocket tap' and adopts Walmart strap line in TV ad
The campaign, which comes as the supermarket celebrates its 50th anniversary this year, includes the strapline "Save Money. Live Better", which is used by its ... «Marketing, Jul 15»
Directory of Social Change rebrands with new strapline
The training and publishing charity said that its new strapline, "helping you to help others", was part of its efforts to become less formal in its communication with ... «Third Sector, May 15»
Travelodge unveils £25m marketing investment and new strapline
It features puppet characters that represent the "value seekers" in every customer and positions Travelodge as the logical choice with the new strapline: "That's ... «Marketing, May 15»
Ronseal to drop 'Does Exactly What it Says on the Tin' strapline
DIY giant Ronseal has dropped its iconic 21-year-old 'Does Exactly What it Says on the Tin' strapline after a barrage of comments from eagle-eyed tweeters ... «The Poke, Apr 15»
Carlsberg revives 'If Carlsberg did...' strapline following 4 year hiatus
Carlsberg has reinstated its long running 'If Carlsberg did...' strapline following a four year hiatus as the Danish lager brand looks to capitalise on opportunities ... «The Drum, Feb 15»
Anthony Nolan revamps website and changes strapline
The blood cancer charity Anthony Nolan has changed its strapline from "Be a match, save a life" to "Saving the lives of people with blood cancer" as part of a ... «Third Sector, Jan 15»
'Travel with confidence': Abta unveils new strapline
“We conducted research with consumer and member focus groups before we came up with the new strapline. They said they wanted people to feel comfortable ... «TTG Digital, Oct 14»
Nestle brings back 'last Rolo' strapline in YouTube film series
Nestle has revived the classic Rolo strapline, 'Do you love anyone enough to give them your last Rolo?' for a series of online films, as the brand seeks to target a ... «Marketing, Oct 14»
Brands whose straplines have been banned: Sofa King, Cash Lady …
Sofa King said it had been used as the company strap line since it began trading nine years previously, and that it simply used its company name to refer to ... «The Drum, Oct 14»
Thomson pushes 'Discover your Smile' strapline in latest multi …
TUI-owned holiday company Thomson is rolling out a multi-million pound campaign, which aims to bring to life its new customer promise, Discover Your Smile, ... «The Drum, Sep 14»
