10 ENGLISH BOOKS RELATING TO «SUBLIMINAL ADVERTISING»
Discover the use of
subliminal advertising in the following bibliographical selection. Books relating to
subliminal advertising and brief extracts from same to provide context of its use in English literature.
1
Ice Cube Sex: The Truth About
Subliminal Advertising
A veteran university educator, researcher and advertising practitioner thoroughly explores the subject of subliminal persuasion, its history, legality, effectiveness, and even its very existence.
2
Freud on Madison Avenue: Motivation Research and
Subliminal ...
Freud on Madison Avenue tells the story of how and why mid-twentieth-century advertisers adopted Freudian psychology to sell products.
3
The secret sales pitch: an overview of
subliminal advertising
-A fascinating look at how media manipulates the mind;-A handbook for marketing, psychology, sociology, and related classes;-A "how to" manual for artists, advertisers, and business people interested in subliminal techniques.
4
Subliminal Seduction: Ad Media's Manipulation of a Not So ...
SOME OF THE THINGS YOU SHOULD KNOW IN ORDER TO DEFEND YOURSELF AGAINST MEDIA RAPE.
5
Ethics and Manipulation in
Advertising: Answering a Flawed ...
percent of the respondents had heard of subliminal advertising.78 (Indeed,
subliminal advertising is becoming so well known that ads spoofing it have
appeared.79) Of this 81 percent, a second 81 percent thought that subliminal
techniques ...
Michael J. Phillips, 1997
6
Advertising and Popular Culture: Studies in Variety and ...
Another researcher concluded "procedures for the development of commercial
exploitation appear so unlikely that subliminal advertising can be said not to
constitute a viable mass communications approach" (30). Two other authors
conclude ...
Sammy Richard Danna, 1992
7
How to Create Interest-evoking, Sales-inducing, ...
In a book dedicated to the creation of advertising that is consciously accepted as
more useful, more acceptable, and less irritating than most advertising currently
printed and broadcast, the subject of subliminal advertising — which has stirred ...
8
Advertising Promotion and Other Aspects of Integrated ...
For the most recent review of these surveys, see Martha Rogers and Kirk H.
Smith, “Public Perceptions of Subliminal Advertising: Why Practitioners Shouldn't
Ignore This Issue,” journal of Advertising Research 33 (March/April 1993), 10—
18.
Terence Shimp, J. Craig Andrews, 2013
9
The Psychology of Personality: Viewpoints, Research, and ...
Are these anecdotes impressive? They also might make you concerned about
the potential for advertisers to control your mind without your knowledge. In fact,
when discussing the general public's pervasive belief in subliminal advertising, ...
Bernardo J. Carducci, 2009
10
Advertising and Integrated Brand Promotion
With respect to the effects of “subliminal advertising,” researchers have shown
that although subliminal communication is possible, subliminal persuasion, in the
typical real-world environment, remains all but impossible. As it was discussed, ...
Thomas O'Guinn, Chris Allen, Richard Semenik, 2014
10 NEWS ITEMS WHICH INCLUDE THE TERM «SUBLIMINAL ADVERTISING»
Find out what the national and international press are talking about and how the term
subliminal advertising is used in the context of the following news items.
Is Subliminal Advertising Legit?
I remember when my older sister did a class project on subliminal advertising in the sixth grade. I was only 8 years old, and the idea that someone was trying to ... «UPROXX, Jul 15»
How one businessman's famous 'subliminal advertising' experiment …
The US, the UK, and other governments rushed through legislation banning "subliminal advertising." And as we shall see, the alarm caused by Vicary's stunt ... «Business Insider, Feb 15»
Testing subliminal advertising (again)
As part of a BBC Radio 4 documentary, producer Phil Tinline looks at the controversial and weird history of subliminal advertising, and with social psychologists ... «Boing Boing, Jan 15»
Does subliminal advertising actually work?
Hidden messages that promote products in films once caused a moral panic. But is the much-feared technique really effective? The BBC's Phil Tinline helped ... «BBC News, Jan 15»
Subliminal advertising in classic Jeter spot?
No, this is not subliminal advertising. Nike execs say that was not intentional — and no deal was worked out with Avis. “It is signage from Yankees Stadium, they ... «USA TODAY, Jul 14»
Marketing professor finds that subliminal advertising has an effect
Subliminal advertising refers to advertising where some of the advertisement, for example "Thirsty? Drink Coke," is shown to an individual for so brief a duration ... «Phys.Org, Mar 14»
Get Out of My Subconscious!
But this isn't the same as subliminal advertising. The fact that the commercial's erroneous relationship can be described and mocked proves that a consumer can ... «New York Times, Jan 14»
The Voice UK: Will.i.am accused of 'subliminal advertising' on BBC …
Another viewer said: 'I didn't notice will.i.am had song lyrics on his jacket on The Voice, but the song was in my head today! Subliminal advertising?' It has been ... «Daily Mail, Apr 12»
Reality or fraud? Truth behind subliminal ads
The concept of subliminal advertising has remained a part of our culture, sometimes the source of paranoia, sometimes the subject of comedy — and sometimes ... «New York Post, Apr 12»
The History of Subliminal Ads
At Inside Higher Ed, Scott McLemee surveys the strange history of the study of subliminal advertising. One scholar of the subject, Wilson Bryan Key, author of ... «Wall Street Journal, Feb 12»
