Meaning of "test-market" in the English dictionary

PRONUNCIATION OF TEST-MARKET

test-market  [ˈtɛstˌmɑːkɪt]

GRAMMATICAL CATEGORY OF TEST-MARKET

Test-Market is a verb.

The verb is the part of the sentence that is conjugated and expresses action and state of being.

See the conjugation of the verb test-market in English.

WHAT DOES TEST-MARKET MEAN IN ENGLISH?

Test market

A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: ▪ a population that is demographically similar to the proposed target market; and ▪ relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical.

Definition of test-market in the English dictionary

The definition of test-market in the dictionary is to estimate the success of a product on a small percentage of the target market before it is launched fully.

CONJUGATION OF THE VERB TO TEST-MARKET

PRESENT

Present

I test-market

you test-market

he/she/it test-markets

we test-market

you test-market

they test-market

Present continuous

I am test-marketing

you are test-marketing

he/she/it is test-marketing

we are test-marketing

you are test-marketing

they are test-marketing

Present perfect

I have test-marketed

you have test-marketed

he/she/it has test-marketed

we have test-marketed

you have test-marketed

they have test-marketed

Present perfect continuous

I have been test-marketing

you have been test-marketing

he/she/it has been test-marketing

we have been test-marketing

you have been test-marketing

they have been test-marketing

Present tense is used to refer to circumstances that exist at the present time or over a period that includes the present time. The present perfect refers to past events, although it can be considered to denote primarily the resulting present situation rather than the events themselves.

PAST

Past

I test-marketed

you test-marketed

he/she/it test-marketed

we test-marketed

you test-marketed

they test-marketed

Past continuous

I was test-marketing

you were test-marketing

he/she/it was test-marketing

we were test-marketing

you were test-marketing

they were test-marketing

Past perfect

I had test-marketed

you had test-marketed

he/she/it had test-marketed

we had test-marketed

you had test-marketed

they had test-marketed

Past perfect continuous

I had been test-marketing

you had been test-marketing

he/she/it had been test-marketing

we had been test-marketing

you had been test-marketing

they had been test-marketing

Past tense forms express circumstances existing at some time in the past,

FUTURE

Future

I will test-market

you will test-market

he/she/it will test-market

we will test-market

you will test-market

they will test-market

Future continuous

I will be test-marketing

you will be test-marketing

he/she/it will be test-marketing

we will be test-marketing

you will be test-marketing

they will be test-marketing

Future perfect

I will have test-marketed

you will have test-marketed

he/she/it will have test-marketed

we will have test-marketed

you will have test-marketed

they will have test-marketed

Future perfect continuous

I will have been test-marketing

you will have been test-marketing

he/she/it will have been test-marketing

we will have been test-marketing

you will have been test-marketing

they will have been test-marketing

The future is used to express circumstances that will occur at a later time.

CONDITIONAL

Conditional

I would test-market

you would test-market

he/she/it would test-market

we would test-market

you would test-market

they would test-market

Conditional continuous

I would be test-marketing

you would be test-marketing

he/she/it would be test-marketing

we would be test-marketing

you would be test-marketing

they would be test-marketing

Conditional perfect

I would have test-market

you would have test-market

he/she/it would have test-market

we would have test-market

you would have test-market

they would have test-market

Conditional perfect continuous

I would have been test-marketing

you would have been test-marketing

he/she/it would have been test-marketing

we would have been test-marketing

you would have been test-marketing

they would have been test-marketing

Conditional or "future-in-the-past" tense refers to hypothetical or possible actions.

IMPERATIVE

Imperative

you test-market
we let´s test-market
you test-market

The imperative is used to form commands or requests.

NONFINITE VERB FORMS

Infinitive

to test-market

Past participle

test-marketed

Present Participle

test-marketing

Infinitive shows the action beyond temporal perspective. The present participle or gerund shows the action during the session. The past participle shows the action after completion.

TRANSLATION OF TEST-MARKET

Find out the translation of test-market to 25 languages with our English multilingual translator.

The translations of test-market from English to other languages presented in this section have been obtained through automatic statistical translation; where the essential translation unit is the word «test-market» in English.

• Translator English - Chinese: 测试市场
• Translator English - Spanish: prueba de mercado
• English: test-market
• Translator English - Hindi: परीक्षण बाजार
• Translator English - Arabic: اختبار السوق
• Translator English - Russian: Тест - рынка
• Translator English - Portuguese: teste de mercado
• Translator English - Bengali: পরীক্ষা বাজার
• Translator English - French: marché-test
• Translator English - Malay: Pasaran ujian
• Translator English - German: Test - Markt
• Translator English - Japanese: テスト販売する
• Translator English - Korean: 시험 시장
• Translator English - Javanese: Test-market
• Translator English - Vietnamese: kiểm tra thị trường
• Translator English - Tamil: சோதனை சந்தை
• Translator English - Marathi: चाचणी बाजार
• Translator English - Turkish: Test-pazar
• Translator English - Italian: test- mercato
• Translator English - Polish: Test - rynku
• Translator English - Ukrainian: Тест - ринку
• Translator English - Romanian: test de piață
• Translator English - Greek: test - αγορά
• Translator English - Afrikaans: toets - mark
• Translator English - Swedish: prov - marknad
• Translator English - Norwegian: test - marked

10 ENGLISH BOOKS RELATING TO «TEST-MARKET»

Discover the use of test-market in the following bibliographical selection. Books relating to test-market and brief extracts from same to provide context of its use in English literature.

Business Statistics: For Contemporary Decision Making

Companies that intend to introduce a new product across a country will often use test market cities to help determine how well the product will sell in the country and to gain insight into how to better market the product to consumers.

Ken Black, 2011

Data Analysis and Decision Making

I Of the products that eventually did fair in the national market, 18% did great in the test market, 57% did fair in the test market, and 25% did awful in the test market. I Of the products that eventually did awful in the national market, 9% did great ...

S. Albright, Wayne Winston, Christopher Zappe, 2010

Business Research Methods

In standard test market. a company uses its own distribution channel network to test a new product or market mix variables. The main advantage of this type of test marketing can be explained by the fact that it allows a decision maker to ...

Naval Bajpai

Practical Management Science

Of the products that eventually did fair in the national market, 18% did great in the test market, 57% did fair in the test market, and 25% did awful in the test market. □ Of the products that eventually did awful in the national market, 9% did great ...

Wayne Winston, S. Albright, 2011

Market New Products Successfully

A traditional test market has at least four steps: 1 . The company selects test cities or corporate sites. 2. Marketers establish the length of the test effort. 3. The company implements and controls the marketing program in each test city/site. 4.

Kevin J. Clancy, Peter C. Krieg, Marianne McGarry Wolf, 2006

Exploring Marketing Research

and national introduction is a year or more. Given the time needed to build production capacity, develop channels of distribution, and gain initial sales acceptance, this may be unavoidable. However, the longer the time between the test-market ...

William Zikmund, Barry Babin, 2006

Marketing

When selecting test market cities, researchers should therefore find locations where the demographics and purchasing habits mirror the overall market. The company should also have good distribution in test cities. Moreover, test locations ...

Charles Lamb, Joe Hair, Carl McDaniel, 2012

Essentials of Marketing Research

Therefore, external validity is a key consideration in designing a test market.Test markets are not appropriate for research questions that require very rigorous control of internal validity. However, the fundamental reason that test markets are  ...

William Zikmund, Barry Babin, 2012

Review of Marketing 1981

To Test Market or Not. The decision of whether or not to test market is influenced by: "1. The difference in the scale of manufacturing investment involved in the test versus national launch; The likelihood and speed with which the competition ...

Ben M. Enis, Kenneth J. Roering, 2012

Marketing Research

In the light of these factors, a company may decide in favour of or against launching a test market. If in a given situation only one factor is relevant, then the company may decide on the basis of only that factor and this process will be much ...

Victor L. D'Amico, 1969