10 LIBROS DEL POLACO RELACIONADOS CON «MEGAMARKETING»
Descubre el uso de
megamarketing en la siguiente selección bibliográfica. Libros relacionados con
megamarketing y pequeños extractos de los mismos para contextualizar su uso en la literatura.
1
Xuxa: The Mega-Marketing of Gender, Race, and Modernity
The Mega-Marketing of Gender, Race, and Modernity.
2
Contemporary Views on Marketing Practices, Chapter 1: ... - Strona 9
Broadening the Concept of Marketing Still Further: the Megamarketing Concept Jagdish Sheth, Philip Kotler. Table 1-1 Characteristics of Normal Marketing and Megamarketing Contrasted Normal Marketing Megamarketing Marketing objective ...
Jagdish Sheth, Philip Kotler, 2011
3
MODERN MARKETING: PRINCIPLES AND PRACTICE - Strona 14
The best examples of meta marketing can be selling family planning ideas or the idea of prohibition. Mega marketing Mega marketing is defined as the strategic coordination of economic, psychological, political and public relations skill to gain ...
4
Crazy Like Us: The Globalization of the American Psyche - Strona 187
4. The. Mega-Marketing. of. Depression. in. Japan. One of the chilling things about these events, whether a puzzle or a scandal, is how a very few people in key positions can determine the course of events and shape the consciousness of a ...
5
The Rise, Decline, and Renewal of Silicon Valley's High ... - Strona 152
Pat Choate, in his article "Political Advantage: Japan's Campaign for America" describes the use by Japan of Kotler's megamarketing concept. Choate reports that by investing approximately $800 million each year, Japan is able to support one ...
6
Marketing forest products: gaining the competitive edge - Strona 20
been involved in megamarketing to Japanese institutions to overcome the barriers to American type building. An example of the increasing impact of the non-customer public on the forest industry is the construction of a new plant in Minnesota.
Jean Mater, M. Scott Mater, Catherine M. Mater, 1992
In return, Japan offers to buy more Indian goods and services. Thus, although Japanese businesses cannot export certain products to India, they have pursued megamarketing actions on several fronts to gain access to this vast and fertile ...
8
Management Strategies that Make U.S. Firms Competitive in ...
Megamarketing The concept of megamarketing broadens the definition of marketing to include influencing government bureaucrats, political leaders, and other opinion makers. This concept has been credited with helping the Japanese to ...
9
Marketing Management - Strona 24
Mega-marketing is a strategically coordinated application of economic, psychological, power and public relations skills in order to gain entry into a blocked market or to operate successfully in a given market (P Kotler '87). In mega-marketing ...
10
Public Relations: Principles and Practice - Strona 243
In megamarketing situations, Kotler said that executives must add two more Ps - power and PR. Megamarketing requires marketing executives to utilise the skills of corporate PR and public affairs professionals in order to influence ...
