WHAT DOES CHANNEL CAPTAIN MEAN IN ENGLISH?
Distribution (business)
Product distribution is one of the four elements of the marketing mix. Distribution is the process of making a product or service available for use or consumption by a consumer or business user, using direct means, or using indirect means with intermediaries. The other three parts of the marketing mix are product, pricing, and promotion.
Definition of channel captain in the English dictionary
The definition of channel captain in the dictionary is the most powerful member, and often the one that decides specifications, in a channel for distributing goods. The channel captain is sometimes the manufacturer but in the case of a chain store it may be the retailer.
10 ENGLISH BOOKS RELATING TO «CHANNEL CAPTAIN»
Discover the use of
channel captain in the following bibliographical selection. Books relating to
channel captain and brief extracts from same to provide context of its use in English literature.
channel captain The dominant leader of a marketing channel or a supply channel
channel power The ability of one channel member to influence another member's
goal achievement Channel Leadership. Many marketing channel decisions ...
William Pride, Ferrell,
2008
2
Pride-Ferrell Foundations of Marketing
Some marketing channels, however, are organized and controlled by a single
leader, or channel captain. The channel captain may be a producer, wholesaler,
or retailer. Channel captains may establish channel policies and coordinate ...
All rights reserved, channel captain The dominant member of a marketing
channel or supply chain channel power The ability of one channel member to
influence another member's goal achievement organized and controlled by a
single ...
William Pride, O. C. Ferrell,
2007
Not all channel members wield equal power in the distribution chain, however.
The dominant member of a marketing channel is called the channel captain. This
firm's power to control a channel channel captain may result from its control over
...
Louis Boone, David Kurtz,
2013
5
Contemporary Marketing, 2013 Update
The channel captain is primarily responsible for providing the leadership
necessary to achieve this kind of cooperation. IMAX, Sony, and Discovery
Communications formed a joint venture to create 3net, a 3-D television channel.
Distributed by ...
Louis Boone, David Kurtz,
2012
In this section we discuss channel member behavior, including leadership,
cooperation, and conflict, that marketers must understand to make effective
channel decisions. channel captain The dominant member of a marketing
channel or ...
William Pride, O. C. Ferrell,
2010
7
STRATEGIC MARKETING: Making Decisions for Strategic Advantage
Management of Distribution Channel Channel captain Every firm aims to
maximize the efficiency and effectiveness of its distribution channel by ensuring
the optimum level of cooperation and coordination among the channel members.
It is the ...
8
Foundations of Marketing
channel captain The dominant leader of a marketing channel or a supply channel
channel power The ability of one channel memberto influence another member's
goal achievement Channel Leadership Nike provides channel leadership in ...
William Pride, O. C. Ferrell,
2014
9
A Twenty-First Century Guide to Aldersonian Marketing Thought
Some have made the touchstone the question of whether there was an effective
channel captain present in the channel. A channel captain formulates the plans
and programs that others in the channel generally accept and are guided by.
Ben Wooliscroft, Robert D. Tamilia, Stanley J. Shapiro,
2006
10
Sea
Captain Pierpont Teasdale Morgan
Well into the night, the Bridgett of Rosedale left the Atlantic Ocean and sailed into
the English Channel. Captain Morgan stayed at the French side as directed by
Charles and Stephen so that any interference by England would be viewed as an
...
Harvey Franklin Greenwell,
2009
10 NEWS ITEMS WHICH INCLUDE THE TERM «CHANNEL CAPTAIN»
Find out what the national and international press are talking about and how the term
channel captain is used in the context of the following news items.
Trials Zurich Bankers Must Endure Having to Behave: Opening Line
29 (Bloomberg) -- To channel Captain Renault, we're shocked -- shocked -- to find that sex was going on here. “Here” is Zurich, the bastion of ... «Bloomberg, Aug 14»
Diesel, Orbit and Telephone Man to compete in Children's Museum …
Shield Throw: Channel Captain America and your target accuracy in the Arena of Awesomeness. • Get Your Gear On – Duct Tape Accessories: ... «Your Houston News, Aug 14»
Thick Aluminum iPhone Case Is Waterproof To 300ft
Thanko has thoughtfully provided some multi-environment-compatible accoutrements because hey – not everyone gets to channel Captain Nemo fighting off a ... «Inventorspot, Jul 14»
Advance Review: Moon Knight #1
... but it never completely took, and then when Brian Michael Bendis decided to make him channel Captain America, Spider-Man and Wolverine ... «Crave Online, Mar 14»
Atomic Puppet swoops onto Disney XD and Teletoon Canada
... Joey Felt, who literally holds the power in his hand to channel Captain Atomic's superpowers every time he puts Atomic Puppet on his hand. «Licensing.biz, Dec 13»
What The Next Generation Of Star CMOs Have In Common
Why Marketers Need To Channel Captain Kirk · 6 Questions All CMOs Need To Ask Themselves. [Image: Flickr user Spiterman]. Facebook. «Fast Company, Apr 13»
DMDK cadre flay Arasu Cable TV
... condemning the alleged blacking out of the party's news channel Captain News by the Government-run cable network Arasu Cable TV Corp. «The Hindu, Feb 13»
Why Marketers Need To Channel Captain Kirk
Twelve years ago, my flight home from Cleveland to San Diego was cancelled due to blizzard conditions. Continental Airlines ostensibly did me ... «Fast Company, Oct 12»
Los Angeles gets her own ocean liner: (90 Years Ago In LA) by …
As the liner straightened out in the main channel Captain Poulsen traded three whistle blasts with the CITY OF HONOLULU still at the shipyard ... «Maritime Matters, Sep 12»
'Ouija' Board Game Movie to Land 'Taken' Director Pierre Morel
In case you've never tried to channel Captain Howdy before, Ouija works something like this: a bunch of people sit around a board that ... «Moviefone, Oct 10»