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Meaning of "narrowcasting" in the English dictionary

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DICTIONARY
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PRONUNCIATION OF NARROWCASTING

narrowcasting  [ˈnærəʊˌkæstɪŋ] play
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GRAMMATICAL CATEGORY OF NARROWCASTING

noun
adjective
verb
adverb
pronoun
preposition
conjunction
determiner
exclamation
Narrowcasting is a noun.
A noun is a type of word the meaning of which determines reality. Nouns provide the names for all things: people, objects, sensations, feelings, etc.

WHAT DOES NARROWCASTING MEAN IN ENGLISH?

Narrowcasting

Narrowcasting has traditionally been understood as the dissemination of information to a narrow audience; not to the broader public at-large. Also called niche marketing or target marketing, narrowcasting involves aiming media messages at specific segments of the public defined by values, preferences, demographic attributes, and/or subscription. Narrowcasting is based on the postmodern idea that mass audiences do not exist. While the first uses of the term appeared within the context of subscription radio programs in the late 1940s, the term first entered the common lexicon due to computer scientist and public broadcasting advocate J. C. R. Licklider, who in a 1967 report envisioned "a multiplicity of television networks aimed at serving the needs of smaller, specialized audiences. 'Here,' stated Licklider, 'I should like to coin the term "narrowcasting," using it to emphasize the rejection or dissolution of the constraints imposed by commitment to a monolithic mass-appeal, broadcast approach.

Definition of narrowcasting in the English dictionary

The definition of narrowcasting in the dictionary is the act of supplying to a small area by cable television. Other definition of narrowcasting is the act of targeting a specialized audience on radio or television.

WORDS THAT RHYME WITH NARROWCASTING


broadcasting
ˈbrɔːdkɑːstɪŋ
casting
ˈkɑːstɪŋ
contrasting
kənˈtræstɪŋ
costing
ˈkɒstɪŋ
disgusting
dɪsˈɡʌstɪŋ
everlasting
ˌɛvəˈlɑːstɪŋ
existing
ɪɡˈzɪstɪŋ
frosting
ˈfrɒstɪŋ
harvesting
ˈhɑːvɪstɪŋ
interesting
ˈɪntrɪstɪŋ
lasting
ˈlɑːstɪŋ
listing
ˈlɪstɪŋ
long-lasting
ˌlɒŋˈlɑːstɪŋ
posting
ˈpəʊstɪŋ
resting
ˈrɛstɪŋ
sting
stɪŋ
tasting
ˈteɪstɪŋ
testing
ˈtestɪŋ
texting
ˈtɛkstɪŋ
wasting
ˈweɪstɪŋ

WORDS THAT BEGIN LIKE NARROWCASTING

narratory
narre
narrow
narrow boat
narrow gauge
narrow money
narrow seas
narrow squeak
narrow-gauge line
narrow-minded
narrow-mindedly
narrow-mindedness
narrow-shouldered
narrowband
narrowcast
narrowing
narrowish
narrowly
narrowness
narrows

WORDS THAT END LIKE NARROWCASTING

accounting
arresting
blasting
boasting
bursting
composting
cross-posting
dusting
exhausting
feasting
nesting
pasting
podcasting
pre-existing
roasting
thrusting
toasting
trusting
twisting
vesting
wine tasting

Synonyms and antonyms of narrowcasting in the English dictionary of synonyms

SYNONYMS

Translation of «narrowcasting» into 25 languages

TRANSLATOR
online translator

TRANSLATION OF NARROWCASTING

Find out the translation of narrowcasting to 25 languages with our English multilingual translator.
The translations of narrowcasting from English to other languages presented in this section have been obtained through automatic statistical translation; where the essential translation unit is the word «narrowcasting» in English.

Translator English - Chinese

窄播
1,325 millions of speakers

Translator English - Spanish

narrowcasting
570 millions of speakers

English

narrowcasting
510 millions of speakers

Translator English - Hindi

narrowcasting
380 millions of speakers
ar

Translator English - Arabic

الضيق
280 millions of speakers

Translator English - Russian

узконаправленной
278 millions of speakers

Translator English - Portuguese

narrowcasting
270 millions of speakers

Translator English - Bengali

narrowcasting
260 millions of speakers

Translator English - French

narrowcasting
220 millions of speakers

Translator English - Malay

Penyempitan
190 millions of speakers

Translator English - German

narrowcasting
180 millions of speakers

Translator English - Japanese

ナローキャスティング
130 millions of speakers

Translator English - Korean

narrowcasting
85 millions of speakers

Translator English - Javanese

Narrowcasting
85 millions of speakers
vi

Translator English - Vietnamese

narrowcasting
80 millions of speakers

Translator English - Tamil

narrowcasting
75 millions of speakers

Translator English - Marathi

शॉर्टकास्टिंग
75 millions of speakers

Translator English - Turkish

narrowcasting
70 millions of speakers

Translator English - Italian

narrowcasting
65 millions of speakers

Translator English - Polish

Narrowcasting
50 millions of speakers

Translator English - Ukrainian

вузьконаправленої
40 millions of speakers

Translator English - Romanian

narrowcasting
30 millions of speakers
el

Translator English - Greek

narrowcasting
15 millions of speakers
af

Translator English - Afrikaans

narrowcasting
14 millions of speakers
sv

Translator English - Swedish

narrowcasting
10 millions of speakers
no

Translator English - Norwegian

narrowcasting
5 millions of speakers

Trends of use of narrowcasting

TRENDS

TENDENCIES OF USE OF THE TERM «NARROWCASTING»

The term «narrowcasting» is regularly used and occupies the 103.002 position in our list of most widely used terms in the English dictionary.
0
100%
FREQUENCY
Regularly used
52
/100
The map shown above gives the frequency of use of the term «narrowcasting» in the different countries.
Principal search tendencies and common uses of narrowcasting
List of principal searches undertaken by users to access our English online dictionary and most widely used expressions with the word «narrowcasting».

FREQUENCY OF USE OF THE TERM «NARROWCASTING» OVER TIME

The graph expresses the annual evolution of the frequency of use of the word «narrowcasting» during the past 500 years. Its implementation is based on analysing how often the term «narrowcasting» appears in digitalised printed sources in English between the year 1500 and the present day.

Examples of use in the English literature, quotes and news about narrowcasting

EXAMPLES

10 ENGLISH BOOKS RELATING TO «NARROWCASTING»

Discover the use of narrowcasting in the following bibliographical selection. Books relating to narrowcasting and brief extracts from same to provide context of its use in English literature.
1
The Media of Diaspora
4. Narrowcasting. in. diaspora. Middle. Eastern. television. in. Los. Angeles'. Hamid. Naficy. Diaspora television as a genre Middle Eastern television programmes aired in Los Angeles are a constitutive part of the dynamic and multifaceted ...
Karim Haiderali Karim, 2003
2
The Age of Television: Experiences and Theories
The vast audience united in front of the screen by a typical generalist programme aimed at families would, if confronted by narrowcasting, be split into fragments by an assortment of networks bent on giving (or so it is promised) everyone what ...
Milly Buonanno, 2008
3
Integrated Business Communication: In a Global Marketplace
Narrowcasting is another way of looking at the receivers of your business messages, whether individuals or a customer database. The term “narrowcasting ” was first used by the mass media industry to mean the opposite of broadcasting.
Bonnye E. Stuart, Marilyn S. Sarow, Laurence Stuart, 2007
4
Narrowcasting: Why Automated Political Calls Work, and Why ...
By the final days of the election cycle in 2000, national television news was estimating that the Gore-Lieberman campaign was set to deliver 15 million pre-recorded calls in the same 20 states that the GOP was targeting with 50 million ...
Tom Stock, Nick Borst, 2004
5
Floating Lives: The Media and Asian Diasporas
This is not simply because these developments are important evidence that the media imperialist and global homogenisation theorists are wrong, but also because ethnic narrowcasting is a manifestation of the emergence of new media sites ...
Stuart Cunningham, John Sinclair, 2001
6
Formations: 21st Century Media Studies
Who Wants To Be A Millionaire? is very much a creature of the current trend (and its contradictions) which is well advanced, The endgame has begun. Stop and think Broadcasting, narrowcasting and broadcatching As the long-running contest ...
Dan Fleming, Henry A. Giroux, Lawrence Grossberg, 2000
7
Encyclopedia of New Media: An Essential Reference to ...
Narrowcasting refers to a customized version of broadcasting that targets information to a specific, narrowly defined group of recipients—or, at the extreme, to a specific individual—at a particular time and place. Since Internet-based media ...
Steve Jones, 2002
8
Awareness Systems: Advances in Theory, Methodology and Design
Narrowcasting systems extend broad- and multicasting groupware systems by allowing various information streams to be filtered, for privacy, security, and user interface optimization. The narrowcasting operations described in this chapter ...
Panos Markopoulos, Wendy Mackay, 2009
9
Radio After the Golden Age: The Evolution of American ...
examples of narrowcasting is cable TV. . .. Another example is satellite radio. Satellite radio is commercial—free radio, requiring a proprietary receiver or tuner. ... Because narrowcasting is directed towards a limited pool, it is associated with  ...
Jim Cox, 2013
10
The Ultimate Web Marketing Guide
That's certainly true in the case of those technologies—chief of which is mobile computing—that enable narrowcasting. The capability that mobile technologies afford for context- and location-sensitive communications is narrowcasting, pure ...
Michael Miller, 2010

10 NEWS ITEMS WHICH INCLUDE THE TERM «NARROWCASTING»

Find out what the national and international press are talking about and how the term narrowcasting is used in the context of the following news items.
1
Auntie, why are you so scared of change?
The BBC is far more comfortable looking backwards than it is with exploring contemporary society, and prefers narrowcasting to what it ... «Spiked, Jul 15»
2
Washington Post writes the most embarrassing, awful profile of Arne …
... are most apt to be shared in discussions about economic policy, there is a form of Village narrowcasting in education policy discussions too. «Salon, Jul 15»
3
Stan Carew remembered for touching lives over CBC Radio airwaves
"This was literally broadcasting, not narrowcasting, which is the model in commercial radio." He called Carew a direct descendent of Alan ... «CBC.ca, Jul 15»
4
Back Chat with Ogilvy & Mather's Tham Khai Meng: 'The practice of …
Then you have broadcasting right at the top and narrowcasting, and right in the middle you have the sweet spot where you try and nail it and try ... «The Drum, Jul 15»
5
Using Personalization to Cut through the Noise in B2B Video
On the opposite end of the spectrum from broadcasting is narrowcasting, a strategy that companies use to get their message in front of the right ... «Business 2 Community, Jul 15»
6
How is it Possible that the Inane Institution of the Anchorman has …
... as such perennial eulogies are written for it, even as the broadcast networks give way to the individualized narrowcasting of social networks. «OpEdNews, Jul 15»
7
Q&A feeds the opinion monster and it doesn't do the ABC's …
Here's how Turnbull gave Q&A a delicious backhander in November 2011: "A lot of the media is now narrowcasting. Increasingly [media ... «Brisbane Times, Jun 15»
8
Hillary Clinton the Fighter Takes Center Stage
In the age of precise narrowcasting, Clinton offered something that can be shipped to people of all interests. Plus, for a candidate who clearly ... «Slate Magazine, Jun 15»
9
Spotify Wants Listeners to Break Down Music Barriers
Until recently, because of the narrowcasting ethos of terrestrial radio, music was fiercely segregated by genre. In an era less bound by those ... «New York Times, Jun 15»
10
Is Goldman Sachs right that 7 megatrends will dominate the global …
Goldman is narrowcasting here by focusing on the CO2 front, but the overall assessment is prescient. The global auto industry currently runs on ... «Businessinsider India, May 15»

REFERENCE
« EDUCALINGO. Narrowcasting [online]. Available <https://educalingo.com/en/dic-en/narrowcasting>. Apr 2024 ».
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