Technicolor
Technicolor is a color motion picture process invented in 1916 and then improved over several decades. It was the second major process, after Britain's Kinemacolor, and the most widely used color process in Hollywood from 1922 to 1952. Technicolor became known and celebrated for its saturated levels of color, and was initially most commonly used for filming musicals such as
The Wizard of Oz and
Singin' in the Rain, costume pictures such as
The Adventures of Robin Hood and
Joan of Arc, and animated films such as
Snow White and the Seven Dwarfs and
Fantasia. As the technology matured it was also used for less spectacular dramas and comedies. Sometimes even a
film noir—such as
Leave Her to Heaven or
Niagara—was filmed in Technicolor. "Technicolor" is the trademark for a series of color motion picture processes pioneered by
Technicolor Motion Picture Corporation, now a division of Technicolor SA. The Technicolor Motion Picture Corporation was founded in Boston in 1914 by Herbert Kalmus, Daniel Frost Comstock, and W. Burton Wescott.