10 ENGLISH BOOKS RELATING TO «UP-SELLING»
Discover the use of
up-selling in the following bibliographical selection. Books relating to
up-selling and brief extracts from same to provide context of its use in English literature.
1
The Art of Influencing and
Selling
Product and features Feature, functionality, service quality and application are
key issues, and it's unlikely that up-selling will figure in the mind of the customer
or client at this point in the up-selling pyramid. 'Up-selling isn't an issue, nor is it ...
2
Database Marketing: Analyzing and Managing Customers
Abstract Cross-selling and up-selling are fundamental database marketing
activities for developing customers; that is, increasing customer expenditures with
the firm. Cross-selling entails selling products in the firm's product line that the ...
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin, 2008
3
The Design of Sites: Patterns for Creating Winning Web Sites
Cross-selling and up-selling are two techniques for providing information about
related products and services right when the customer is making a purchase.
These strategies increase your profit on each sale by enticing customers to buy
items ...
Douglas K. Van Duyne, James A. Landay, Jason I. Hong, 2007
4
Relationship Marketing: Concepts, Theories and Cases
There are certain rules and norms for cross-selling and up-selling products. For
example, display of maximum of three cross-sell items and those items should be
in stock. The items should also be relevant to the primary items sold. There are ...
5
The World of Customer Service
Up Selling and Cross Selling Today, more CSRs are adding up selling and cross
selling to their existing duties, since many organiza— tions realize now more
than ever before that the contact center is the primary touch point for consu—
mers.
6
Enterprise Patterns and MDA: Building Better Software with ...
as up-selling, is an important way for businesses to maximize both the business
benefit and the customer satisfaction generated from each sale. An example of
up-selling is when you order a small coffee and the vendor says, "Do you want
the ...
Jim Arlow, Ila Neustadt, 2004
7
Heavy Duty Online
Selling!: The Mindset Behind Powerful ...
The first important concepts that come to mind are up-selling and down-selling
products. Let us see what these mean. They definitely fall within the realm of
ethical selling. Up-selling Up-selling is when you go to buy a product and the
seller ...
8
The Everything Guide to Starting an Online Business: The ...
The master at cross-selling and up-selling in the real world is McDonalds. When
you go into their restaurants, after you order your hamburger, they ask two
questions: “Would you like fries with that?” and “Would you like a large for twenty-
five ...
9
Formula Marketing: Success Made Simple
We could then adjust the up-selling and cross-selling programs for a given
location to focus on those areas that were below average. Keep in mind, we more
than tripled the sales per average location with the same number of customers.
10
Small Business, Big Opportunity: Winning the Right Customers ...
Strategies for increasing your average sale value There are three fundamental
ways to increase the average sales value on any sales transaction: 1. Up-selling
or cross-selling additional products or services at standard prices during the
sales ...
Rob Hartnett, Karina Keisler, 2006
2 NEWS ITEMS WHICH INCLUDE THE TERM «UP-SELLING»
Find out what the national and international press are talking about and how the term
up-selling is used in the context of the following news items.
Salesforce: Brean Ups to Buy; Doing a Better Job of 'Up-Selling …
Shares of Salesforce.com (CRM) are down 54 cents, or 0.8%, at $68.62, despite a bullish piece this morning from Brean Capital's Sarah Hindlian, who raised ... «Barron's, Jul 15»
Up-selling as an art form in hotels
It's utopia in my world of revenue management in hotels to work with a general manager and operations team with true passion for up-selling. I am not talking ... «Tnooz, Feb 13»
