10 ENGLISH BOOKS RELATING TO «WORD-OF-MOUTH»
Discover the use of
word-of-mouth in the following bibliographical selection. Books relating to
word-of-mouth and brief extracts from same to provide context of its use in English literature.
1
Word of Mouth Marketing: How Smart Companies Get People Talking
Offers advice for using the power of word-of-mouth recommendations to gain the attention of customers by producing the type of product or becoming the type of organization that people want to spread the word about.
2
The Anatomy
of Buzz Revisited: Real-life lessons in ...
A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today’s online world With two-thirds new material and scores of current examples from today’s most successful companies, The Anatomy ...
3
Skywriting By
Word of Mouth
See also: In His Own Write & A Spaniard in the Works
4
Implementing
Word of Mouth Marketing: Online Strategies to ...
Praise for Implementing Word of Mouth Marketing "Packed with solid and practical advice, this book presents a systematic approach to stimulating online word-of-mouth. It's insightful, readable, and, most important, useful!
5
By
Word of Mouth: Poems from the Spanish, 1916-1959
The first collection of translations of Spanish and Latin American poetry by William Carlos Williams, containing many previously unknown poems.
6
Word of Mouth: Poems Featured on NPR's All Things Considered
Quincy Troupe • Czeslaw Milosz • Campbell McGrath • C.D. Wright • Jack Gilbert • Heather McHugh • David Lehman • Wang Ping • Joseph Brodsky • Paul Beatty • Lorna Dee Cervantes • Paul Muldoon • Lucille Clifton • ...
7
Brains on Fire: Igniting Powerful, Sustainable,
Word of ...
. . If you want to lead a movement, start with this book."—Dan Heath, coauthor of Switch and Made to Stick "Enter Brains on Fire.
Robbin Phillips, Greg Cordell, Geno Church, 2010
8
The Secrets
of Word-
of-
Mouth Marketing: How to Trigger ...
The first edition of The Secrets of Word-of-Mouth Marketing provided readers with step-by-step guidance for constructing a word-of-mouth marketing campaign that would penetrate successive audience tiers and build sales exponentially.
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing.
Justin Kirby, Paul Marsden, 2007
10
Word-
of-
mouth Advertising, Online and Off: How to Spark ...
This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content.
10 NEWS ITEMS WHICH INCLUDE THE TERM «WORD-OF-MOUTH»
Find out what the national and international press are talking about and how the term
word-of-mouth is used in the context of the following news items.
How word-of-mouth made 'Pitch Perfect' into a surprise 2012 hit
No one in Hollywood suspected that a comedy about a female a cappella group would end up topping the home video charts. The movie's sequel debuts the ... «The Seattle Times, May 15»
How to Get Influencers to Drive Your Word-of-Mouth Marketing …
While word-of-mouth marketing can be a complex undertaking, there are three key elements that form the foundation of any successful word-of-mouth campaign: ... «Entrepreneur, Feb 15»
Word-of-Mouth Marketing Should Be Like a Jockey—Short, Agile …
Every vital brand has a story to tell, and the most effective way to spread your story—even in today's digital age—is through word-of-mouth conversations. «Adweek, Feb 15»
Social media, marketing and the power of 'word of mouth'
As a public relations executive, Suzanne Fanning used word-of-mouth marketing to inspire crafters and gardeners to be passionate about the Fiskars brand. «Chicago Tribune, Sep 14»
When Customer Loyalty Isn't Enough, Turn to Word-of-Mouth
According to a recent survey by digital business solutions provider Huzzah Media, repeat customers and word-of-mouth referrals are the best sources of revenue ... «BusinessNewsDaily, Jul 14»
Central American migrants are on a word-of-mouth exodus to the US
Claudia Sanchez crouched on a grassy slope alongside the railroad tracks, breast-feeding her 10-month-old daughter, Heather. It had already been a long ... «Los Angeles Times, Jun 14»
Six Ways To Get More Word-Of-Mouth Referrals
Especially when starting out, word-of-mouth referrals are the most effective way to grow your business. Even in high-tech companies, having a couple hundred ... «Forbes, Feb 14»
Social Media Amplifies Word-of-Mouth Marketing
While traditional word-of-mouth marketing is built on one-to-one relationships, emerging, online social channels have transcended old models and essentially ... «BusinessNewsDaily, Apr 13»
Word-of-Mouth Goes Mainstream, Is Now Measureable
No one feels greater pain in a "do more with less" economy than marketers. For many, social media seemed to be the silver bullet, but according to CMOs ... «AdAge.com, Feb 13»
Three Steps to More Word-of-Mouth -- and More Business
On social networks, word-of-mouth referrals become amplified: the friends, families and networks of your customers see these referrals and might just beat a ... «Entrepreneur, May 12»
