10 LIBROS DEL INGLÉS RELACIONADOS CON «SHOWROOMING»
Descubre el uso de
showrooming en la siguiente selección bibliográfica. Libros relacionados con
showrooming y pequeños extractos de los mismos para contextualizar su uso en la literatura.
1
Words You Should Know 2013: The 201 Words from Science, ...
180 showrooming showrooming (SHOH-room-ing), noun Showrooming is the act
of window shopping at a regular brickand-mortar store but with the intention of
buying online for a better price—either once home or while still in the store from a
...
2
Principles of Marketing 15th Global Edition:
Showrooming: The now-common shopping practice of viewing products in stores
but buying them online has concerned some store retailers, but Istanbul Cevahir
is embracing it. with day—to—day behavior of shoppers. Shop— pers shop with ...
Philip Kotler, Gary Armstrong, 2013
3
The Routledge Companion to the Future of Marketing
This mobileenabled trend, known as “showrooming,” has put a lot of pressure on
the offline retailer, who generally must keep a fairly large inventory of their
products and has higher overhead costs, as customers usetheirstores as
showrooms, ...
Luiz Moutinho, Enrique Bigné, Ajay K. Manrai, 2014
4
Business Plus Level 1 Student's Book
looks at “showrooming,” a modern way of shopping. Do you ever see something
in a store, try it on, check the price online on your smartphone, find it is cheaper,
and walk out of the store? Welcome to the world of “showrooming.” You are not ...
5
Strategic Management: Concepts and Cases: Competitiveness ...
Showrooming has really become influential in the last few years. Describe how
your firm has changed during this time in terms of structure and strategy. 3.
Summarize how these efforts are, or are not, paying off. Complete this
assignment ...
Michael Hitt, R. Duane Ireland, Robert Hoskisson, 2014
6
Youtility: Why Smart Marketing Is about Help Not Hype
Brownell, Matt, “Can Retailers Beat the 'Showrooming' Effect This Christmas? ... i
—IOLD Finance, October 22, 2012, accessed January 26, 2013. http://www.
dailyfinance.com/2012/10/22/christmas-shopping-showrooming-onlineprice-
match. i.
7
Fast Shopper, Slow Store: A Guide to Courting and Capturing ...
Showrooming. We know that shoppers like to try before they buy. We need to
touch and fondle products before making the decision to take them home.
However in a world where touch, trial, and purchase do not necessarily take
place in the ...
8
Big Data Marketing: Engage Your Customers More Effectively ...
A 2012 Teradata study of more than 2,000 consumers1 found that one in five
consumers is now “showrooming,” visiting retail stores to try products, then
checking a mobile device for the best price online. Of those already showrooming
, ...
9
The Invisible Sale: How to Build a Digitally Powered ...
In showrooming, a consumer visits a traditional retailer to evaluate a product,
such as a big-screen TV, and then goes online to purchase the product for less at
another retailer. A November 2012 Harris Poll7 reported that 43% of Americans ...
10
Too Big to Ignore: The Business Case for Big Data
Brownell, Matt, "Can Retailers Beat the 'Showrooming' Effect This Christmas?,"
October 22, 2012, www.dailyfinance.com/2012/10/22/christmas—shopping—
Showrooming—online—price—match/, retrieved December 11, 2012. 3. Tuttle,
Brad ...
10 NOTICIAS EN LAS QUE SE INCLUYE EL TÉRMINO «SHOWROOMING»
Conoce de qué se habla en los medios de comunicación nacionales e internacionales y cómo se emplea el término
showrooming en el contexto de las siguientes noticias.
More consumers are ditching online shopping for physical retailers
Many of us are guilty of "showrooming" -- the act of using a brick and mortar store like Best Buy or Walmart as a showroom for products we end up buying online. «BetaNews, Oct 14»
The Showrooming Threat Has Been Overblown - Here's Why
But the showrooming threat has been overblown. In fact, the opposite behavior is far more common than showrooming. More people go online to see what they ... «Business Insider, Jul 14»
'Showrooming' Hits Luxury Fashion
"Showrooming"—when consumers browse items in a store and buy them online—has already rocked the books and consumer-electronics sectors, forcing some ... «Wall Street Journal - UK, Abr 14»
Forget showrooming! Retailers, watch 'webrooming'
This past holiday season, Best Buy marketed itself as the "showrooming" retailer, effectively inviting customers to come in, check out the goods and then order ... «CNBC.com, Feb 14»
Showrooming is a Very Real Problem for Car Dealerships, Too
Now, a new study by Placed Inc. shows that showrooming is also a factor in the biggest purchase many consumers will make: cars. Placed measures the ... «Adweek, Ene 14»
Showrooming left in the dust as shoppers go online
According to a new study, efforts to eliminate showrooming from shoppers' behavior paid off in 2013, as a significantly smaller dollar amount was spent by ... «CNBC.com, Ene 14»
Is Best Buy's 'Showrooming' Campaign Working?
Best Buy's showrooming strategy is likely paying off through increased store traffic but more could be done to encourage shoppers to actually buy its products, ... «AdAge.com, Dic 13»
Nordstrom Found A Brilliant Way To Profit From Showrooming
The practice of showrooming—when people test out products in stores, and then buy them for cheaper online—is traditional retail's worst nightmare. «Business Insider, Dic 13»
"Showrooming" Affecting US Retail Sales
WASHINGTON, D.C. -- Six percent of recent U.S. retail shoppers indicated they "showroomed" in early November -- meaning they examined merchandise in a ... «Gallup.com, Nov 13»
Fear of 'showrooming' fades at Best Buy
And Best Buy interim Chief Executive G. Mike Mikan made it his top priority to combat “showrooming” before handing the reins to current CEO Hubert Joly. «MarketWatch, Nov 13»
