«SOCIETAL MARKETING» 관련 영어 책
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1
Principles and Practice of Social
Marketing: An ...
Societal marketing: This is sometimes confused with social marketing. Kotler et al
. (1998) use this term to refer to companies that act in socially responsible ways
in the achievement of their profit goals (e.g., companies that voluntarily use ...
Rob Donovan, Nadine Henley, 2010
recyclable materials is consistent with a societal marketing orientation. The
American Marketing Association's definition of marketing recognizes the
importance of a societal marketing orientation by including “society at large” as
one of the ...
Charles Lamb, Joe Hair, Carl McDaniel, 2012
3
Essentials of
Marketing
Describe four marketing management philosophies 2 Orientation Production The
societal marketing orientation extends the marketing concept by acknowledging
that some products that customers want may not really be in their best interests ...
Charles Lamb, Joe Hair, Carl McDaniel, 2011
This questioning and the finiteness of resources and damageable environment
has led to a new stage (the fifth stage) emerging — the societal marketing stage.
Societal marketing is when an organization, namely a business, understands the
...
1.3.4 The societal marketing-orientation21 Societal marketing, also called the
social responsibility of marketing, refers to the "obligation of marketing
organisations to do no harm to the social environment and, wherever possible, to
use their ...
M. C. Cant, J. W. Strydom, C. J. Jooste, 2009
6
Professionals´ Perspectives of Corporate Social Responsibility
The Societal Marketing Concept (SMC), despite being developed at least 40
years ago, is advocated as being more able to meet both business and social
objectives for the long-term. The SMC extends marketing considerations beyond
...
Samuel O. Idowu, Walter Leal Filho, 2009
societal marketing orientation the idea that an organization exists not only to
satisfy customer wants and needs and to meet organizational objectives but also
to preserve or enhance individuals'and society's long- term best interests of a ...
Charles W. Lamb, Joseph F. Hair, Carl McDaniel, 2010
Concept. Societal marketing concept is the last in the series of six concepts of
marketing that are already in vogue. It represents yet another distinct orientation
towards the customer and marketing. As the name indicates, it represents a
further ...
These philosophies include the production, sales, marketing concept, and
societal marketing concept. They also guided Lora Moore's efforts to meld
marketing concepts into strategic marketing plans to enter and grow the Merton
Mighty Mind ...
In a business with a societal marketing orientation, the business plans and
organises its products around what is best in the long term for the community and
for greater society. Factors such as the need to look after and care for our rivers
and ...
Irma McKinlay, Maria O'Connor, 2007
