इंग्रजी मध्ये BRAND EXTENSION म्हणजे काय?
ब्रँड विस्तार
ब्रँड विस्तार किंवा ब्रँड स्टिलिंग ही एक मार्केटिंग धोरण आहे ज्यात एक सुविद्यित प्रतिमेसह उत्पादनाची फर्मने विपणन वेगळ्या उत्पादन श्रेणीमध्ये समान ब्रॅंड वापरते. नवीन उत्पादनाला स्पिन-बंद म्हणतात ब्रान्ड इक्विटी वाढविण्यासाठी आणि त्याचा फायदा मिळवण्यासाठी संस्था या धोरणाचा वापर करतात. ब्रँड विस्ताराचे एक उदाहरण म्हणजे जेल्लो-जिलेटिन जेला पोडिंग पॉड्स तयार करणे. हे एकापेक्षा अधिक उत्पाद श्रेणींमध्ये अर्पण करण्यापासून ब्रॅंड नावाची जाणीव वाढविते आणि नफा वाढवते. ब्रँडच्या "विस्तारा" म्हणजे ब्रँडच्या मूल्या आणि उद्दीष्ठा किती मजबूत उपभोक्ता संघटना आहेत यावर अवलंबून आहे. राल्फ लॉरेनचे पोलो ब्रँड यशस्वीरित्या कपडे आणि घरगुती सामान जसे बिछाने आणि towels म्हणून विस्तारित. वस्त्र आणि पादत्राणे दोन्ही तागाचे बनलेले आहेत आणि सोई आणि होमिओनसारखे समान ग्राहक कार्य पूर्ण करतात. आर्म \u0026 amp; हॅमरने बेसिक बेकिंग सोडामधून ओरल केअर आणि लॉन्डरी केअर श्रेण्यांमध्ये ब्रँड इक्विटीचा वापर केला. त्याच्या मुख्य गुणधर्मांवर जोर देऊन, त्याच्या कोर उत्पादनाची सफाई आणि deodorizing गुणधर्म, आर्म \u0026 amp; हॅमर यशस्वी झालेल्या नवीन श्रेण्यांमध्ये त्या गुणधर्माचा फायदा घेण्यात सक्षम होता.
इंग्रजी शब्दकोशातील brand extension व्याख्या
शब्दकोशमध्ये ब्रँड विस्ताराची परिभाषा म्हणजे असंबंधित शेतात नवीन उत्पादने किंवा सेवांचा प्रचार करण्यासाठी सुप्रसिद्ध ब्रॅंड नावाचा वापर करण्याची पद्धत: तसेच ब्रँड स्ट्रिचिंग.
«BRAND EXTENSION» संबंधित इंग्रजी पुस्तके
खालील ग्रंथसूची निवडीमध्ये
brand extension चा वापर शोधा. इंग्रजी साहित्यामध्ये वापराचा संदर्भ देण्यासाठी
brand extension शी संबंधित पुस्तके आणि त्याचे थोडक्यात उतारे.
1
Success Factors of
Brand Extension in International Marketing
Over the last decades, an increasing number of companies have begun to recognize that their brands are the most real and marketable assets they have developed and thus are a source of competitive advantage (e.g.
2
Brand Failures: The Truth about the 100 Biggest Branding ...
Barron's Dictionary of Business Terms defines brand extension as 'the addition of
a new product to an already established line of products under the same name.'
Okay, so that's the definition — but what's the incentive? Many companies ...
3
Brand Extension in the Upscale Hotel Industry; Conceptual ...
JungKook Lee. P3: Consumers' previous brand experience with the brand will
have a positive effect (a) on the perceived quality of the brand and (b) on the
perceived fit that influence the attitude toward brand extension P4: Consumer's
travel ...
4
Advertising and Integrated
Brand Promotion
Exhibit 1.20 Advertising helps companies with brand extension strategies. Here,
the famous Crest name is being used as the company extends the brand name
into toothbrushes. What value does the widely recognized nature of a good brand
...
Thomas O'Guinn, Chris Allen, Richard Semenik,
2011
5
Handbook of
Brand Relationships
A number of factors have been identified that influence whether consumers will
evaluate brand extensions in a favorable manner. key among them is the degree
to which a brand extension “fits” with the parent brand, which consumers judge in
...
Deborah J. MacInnis, C. Whan Park, Joseph R. Priester,
2009
6
Brand Positioning: Strategies for Competitive Advantage
A brand extension should be 'No-go', however, if it does indeed conflict with or
dilute the sharply focussed position of the mother brand in the prospect's mind.
Does Dettol soap for a 100% bath dilute or conflict with the clear, sharp position
of ...
7
(Re)inventing the
Brand: Can Top Brands Survive the New ...
No aspect of brand management is quite so hotly discussed as that of brand
extension. This is hardly surprising, given that it is the most radical of the
innovations offered by new-style brand management in cases where companies
plan to ...
Consumers tend to like brand extensions more when the product fits in some way
with the parent brand or with the set of brands in the brand family and when they
really like the parent brand.26 The fit between brand extension and parent ...
Wayne D. Hoyer, Deborah J. MacInnis,
2008
9
McDonald's
Brand Extension Into Mccafé
This paper is a case study of McDonald's brand extension into the gourmet coffee outlet industry through its McCafe concept in Singapore.
Rowena Tan Chu Jie, Olivia Lee Hup Kee, Shawn Ho Zhi-Wei,
2010
10
Handbook of Hospitality Marketing Management
Benefits of a brand extension are also summarized here. First, when executed
successfully, time and promotional costs of a newly launched concept (i.e., an
extended brand or concept) are significantly reduced. Second, the newly
extended ...
Haemoon Oh, Abraham Pizam,
2008
नवीन गोष्टी ज्यामध्ये «BRAND EXTENSION» ही संज्ञा समाविष्ट आहे
खालील बातम्यातील आयटमच्या संदर्भात राष्ट्रीय आणि आंतरराष्ट्रीय पत्रकार कशाबद्दल बोलले आहेत आणि
brand extension ही संज्ञा कशी वापरली आहे ते शोधा.
Karl Lagerfeld: King of couture
Only time will tell if Fourrure is a commercial success, but placing the house on this rarefied stage is a neat bit of brand extension, all part of ... «Financial Times, जुलै 15»
Tim Smit dreams of an Eden in Christchurch
Part of that brand extension involves opening new projects in other places. There is one to come in China, which will partner with Lincoln ... «The Press, जुलै 15»
Owner of Tennents say tough new drink drive limits in Scotland has …
In the US, it said the recent launch of its Gumption cider brand extension had performed strongly with sales ahead of plan. It said: "The US cider ... «Herald Scotland, जुलै 15»
Why Mondelez is bringing Ritz into the 21st century with ad featuring …
This brand extension is clearly intended to make inroads into the crisps market. Mondelez sees huge growth potential in alternative snacks. «Marketing, जुलै 15»
Full Clip: July's Hip Hop Albums Reviewed By Gary Suarez
No media blitz, brand extension, or shock treatment can revive a rotting carcass. Unremarkable Wu-Tang Clan reunion records 8 Diagrams and ... «The Quietus, जुलै 15»
Catch Lerato Kganyago and Pearl Thusi's new talk show today
... is also calculated to be an exponential brand extension strategy targeted at delivering greater brand visibility and larger market shares," says ... «Channel 24, जुलै 15»
KJG unveils new Rubik's Cube style guide
Independent licensing and brand extension firm KJG Ltd has unveiled a new fashion and art-directed style guide for Rubik's Cube. The guide ... «Licensing.biz, जुलै 15»
ConAgra Foods: All options are on the table
... contemporize the brand and improve product quality while with Healthy Choice ConAgra is developing a brand extension called Simply that ... «Food Business News, जुलै 15»
Carlsberg Men's Shampoo: Brand Extension Gets Beer Fans in a …
The slain bodies on the battlefield of brand extensions are numerous. But beer brand Carlsberg thinks it has a winner with a new line of ... «brandchannel.com, जून 15»
Consumer feedback defines beverage packaging design
This can either be an evolution of an existing product label, a new bottle for a brand extension or a completely new brand that we want to bring ... «Packaging Digest, जून 15»