Maksud "below-the-line promotion" dalam kamus Corsica

SEBUTAN BELOW-THE-LINE PROMOTION DALAM CORSICA

below-the-line promotion  [bɪˈləʊðəlaɪn]

APAKAH MAKSUD BELOW-THE-LINE PROMOTION dalam CORSICA?

Di bawah baris (pengiklanan)

Below the line (advertising)

Di atas garis, di bawah garis, dan melalui garis, dalam perniagaan organisasi dan komunikasi pemasaran, adalah teknik pengiklanan, atau strategi yang berbeza syarikat menggunakan untuk menjual produk mereka. Singkatnya, semasa komunikasi ATL menggunakan media yang disiarkan dan diterbitkan kepada khalayak ramai, komunikasi BTL menggunakan media yang lebih fokus. Walaupun kedua-dua komunikasi ATL dan BTL boleh digunakan sama ada untuk membina kesedaran jenama atau mendorong jualan melalui tawaran tertentu, ia adalah interaksi BTL yang memberi pemasar keupayaan untuk menyesuaikan mesej mereka secara lebih peribadi kepada penonton. Promosi ATL juga sukar untuk diukur dengan baik, sementara promosi BTL sangat terukur, memberikan pemasar yang berharga ke dalam pelaburan mereka. Wawasan ini kemudiannya boleh digunakan untuk memberitahu komunikasi BTL seterusnya kepada penonton dan menyesuaikan pemesejan berdasarkan maklum balas yang diterima. "Melalui garis" merujuk kepada strategi pengiklanan yang melibatkan kedua-dua di atas dan di bawah komunikasi baris. Pendekatan strategik ini membolehkan jenama untuk melibatkan diri dengan pelanggan pada beberapa mata.

Above the line , below the line , and through the line , in organizational business and marketing communications, are advertising techniques, or different strategies companies use to sell their products. In a nutshell, while ATL communications use media that are broadcast and published to mass audiences, BTL communication use media that are more niche focused. While both ATL and BTL communications can be used to either build brand awareness or drive sales through specific offers, it is BTL interaction that gives the marketer the ability to tailor their messaging in a more personal manner to the audience. ATL promotions are also difficult to measure well, while BTL promotions are highly measurable, giving marketers valuable insights into their return-on-investment. These insights can then be used to inform the next BTL communication to the audience and tailor the messaging based on the feedback received. "Through the line" refers to an advertising strategy involving both above and below the line communications. This strategic approach allows brands to engage with a customer at multiple points.

Definisi below-the-line promotion dalam kamus Corsica

Takrif promosi di bawah talian di dalam kamus tidak melibatkan agensi pengiklanan.

TERJEMAHAN BELOW-THE-LINE PROMOTION

Cari terjemahan below-the-line promotion kepada 25 bahasa dengan penterjemah Corsica pelbagai bahasa kami.

Terjemahan below-the-line promotion dari Corsica ke bahasa lain yang dibentangkan dalam bahagian ini telah diperolehi menerusi terjemahan statistik automatik; di mana unit terjemahan penting adalah perkataan «below-the-line promotion» dalam Corsica.

• Penterjemah Corsica - Cina: 下面的线推广
• Penterjemah Corsica - Czech: por debajo de la línea de la promoción
• Corsica: below-the-line promotion
• Penterjemah Corsica - Hindi: नीचे लाइन पदोन्नति
• Penterjemah Corsica - Amhara: أقل من خط الترويج
• Penterjemah Corsica - Rusia: ниже -лайн продвижения
• Penterjemah Corsica - Punjabi: below-the -line promoção
• Penterjemah Corsica - Basque: নীচের লাইন প্রচার
• Penterjemah Corsica - Frisia: dessous de la promotion en ligne
• Penterjemah Corsica - Melayu: Promosi di bawah talian
• Penterjemah Corsica - Chichewa: Below-the -line- Werbung
• Penterjemah Corsica - Jepun: 下記のオンラインプロモーション
• Penterjemah Corsica - Kreol Haiti: 아래 - 라인 홍보
• Penterjemah Corsica - Jerman: Promosi ngisor-ing-baris
• Penterjemah Corsica - Vietnam: xúc tiến dưới đây -the-line
• Penterjemah Corsica - Tagalog: கீழே-வரி விளம்பரம்
• Penterjemah Corsica - Marathi: खाली-लाइन जाहिरात
• Penterjemah Corsica - Turki: Satır altı promosyon
• Penterjemah Corsica - Itali: sotto - il - linea di promozione
• Penterjemah Corsica - Poland: poniżej - the-line promocji
• Penterjemah Corsica - Ukraine: нижче - лайн просування
• Penterjemah Corsica - Romania: sub - the-line de promovare
• Penterjemah Corsica - Cina: κάτω - the-line προώθηση
• Penterjemah Corsica - Afrikaans: onder-die -lyn- bevordering
• Penterjemah Corsica - Swahili: below-the - line marknadsföring
• Penterjemah Corsica - Parsi: under - the-line promotion

CORSICA BUKU YANG BERKAIT DENGAN «BELOW-THE-LINE PROMOTION»

Ketahui penggunaan below-the-line promotion dalam pilihan bibliografi berikut. Buku yang berkait dengan below-the-line promotion dan ekstrak ringkas dari yang sama untuk menyediakan konteks penggunaannya dalam kesusasteraan Corsica.

Sales Management: Keys to Effective Sales

Promotion can be loosely classified as "above the line" and "below the line" promotion. The promotional activities carried out through mass media like television, radio, newspaper etc. is above the line promotion. The terms 'below- the-line' ...

PUNDRIK MISHRA, 2009

Marketing Communications: An Integrated Approach

An Integrated Approach Paul Russell Smith, Jonathan Taylor. markets and in high-growth markets the proportion spent on promotions (below the line - see Appendix 1.2) should increase. Advertise in declining markets, promote in growth  ...

Paul Russell Smith, Jonathan Taylor, 2004

Social Communication in Advertising: Consumption in the ...

Sushil Shergill (1993) tracked these changes in the early 19905, finding that corporations were investing increased sums in below the line promotion ( telemarketing, trade promotion, direct-mail, consumer promotions, in store media,  ...

William Leiss, 2013

Fundamentals of Advertising

... of below-the-line expenditure that has been developing enormously. Thus as early as 1978, Chris Petersen was pointing out the enormously more rapid growth of below-the-line promotion compared with that of above-the-line advertising?

John Wilmshurst, Adrian Mackay, 2010

The Fundamentals and Practice of Marketing

In any case, relatively little of the expenditure passes through agencies but tends to be spent directly by advertisers or through specialist companies. As early as 1978 the more rapid growth of below the line promotion compared with that of ...

John Wilmshurst, Adrian Mackay, 2002

Advertising and Promotion: An Integrated Marketing ...

In fact, below-the-line promotion is now a site of creativity as fertile as that of the display ad. Creative uses and combinations of media channels have assumed more importance as technological developments and audience fragmentation drive ...

Chris Hackley, 2010

Advertising and Integrated Brand Promotion

Traditionally, com- panies would make the distinc- tion between (1) above-the- line promotion, which meant tradi- tional measured media adver- tising, and (2) below-the-line promotion, which is everything else. For consumer package goods  ...

Thomas O'Guinn, Chris Allen, Richard Semenik, 2014

Advanced Business Studies Through Diagrams

... shape, information displayed on it Branding: name or design which identifies the products or services of a manufacturer and distinguishes them from competitors. Above the line v below the line promotion Above the line: ADVERTISING ...

Andrew Gillespie, 2001

The Photoshop Darkroom: Creative Digital Post-processing

Below-the- line promotion refers to those methods of promoting a product that do not use direct advertising. These include public relations, such as getting stars to endorse products, or news and magazine stories featuring the product.

Harold Davis, Phyllis Davis, 2009

Professional Marketing and Advertising Essays and Assignments:

Ben Sherman uses both above-the-line and below-the-line promotion to help inform customers about its products. Through this information, it increases the customers' desire to buy its products. Some people think of promotion as being just ...

Tony Ma, 2014

BARANGAN BERITA YANG TERMASUK TERMA «BELOW-THE-LINE PROMOTION»

Ketahui apa yang diterbitkan oleh akhbar nasional dan antarabangsa dan cara istilah below-the-line promotion digunakan dalam konteks perkara berita berikut.

Below-the-Line Promotion

Promotion can be loosely classified as "above-the-line" and "below-the-line" promotion. The promotional activities carried out through mass ... «CoolAvenues, Jun 10»

Hamdard (Wakf) Laboratories: Growing the sweet tooth

Much of this money could go into such below-the-line promotion. Also, Hamdard wants to make Rooh Afza a year-long brand. For consumption ... «Business Standard, Apr 10»

Typhoo tees off in India

... below-the-line promotion like point of sale communication. Of course, Paul is associated with Kings XI Punjab in the Indian Premier League. «Business Standard, Jan 10»

Why everyone loves the Red Arrows

Defence journalist Nick Cook says the difficulty is that they are an intangible benefit - in advertising speak, "below-the-line promotion". «BBC News, Jul 04»