CO OZNACZA SŁOWO HOME BRAND
Marka sklepu
Marka Store to linia produktów strategicznie oznakowanych przez sprzedawców detalicznych w jednej tożsamości marki. Mają one podobieństwo do koncepcji marek domowych, marek prywatnych marek w Stanach Zjednoczonych, marek własnych w Wielkiej Brytanii, a także marek domowych w Australii i marek rodzajowych. Różnią się od tego, że marka sklepu zarządzana jest wyłącznie przez sprzedawcę detalicznego w sprzedaży tylko w określonym łańcuchu sklepów. Detalista zaprojektuje produkcję, pakowanie i marketing towarów w celu zbudowania relacji między produktami a bazą klientów sklepu. Produkty marki sklepowe są zazwyczaj tańsze od towarów krajowych, ponieważ sprzedawca może zoptymalizować produkcję, aby zaspokoić zapotrzebowanie klientów i obniżyć koszty reklamy. Towary sprzedawane pod marką sklepu podlegają temu samemu nadzorowi regulacyjnemu co towary sprzedawane pod marką krajową. Badania przeprowadzone przez Food Marketing Institute wykazały, że sklepy zajmują średnio 14,5 procent sprzedaży, a niektóre sklepy przewidują, że wkrótce osiągną one nawet 20 procent całej sprzedaży.
Definicja słowa home brand w słowniku
Definicja marki macierzystej w słowniku to przedmiot zapakowany i wprowadzony do obrotu pod nazwą handlową konkretnego sprzedawcy, zazwyczaj dużego łańcucha supermarketów, a nie producenta.
KSIĄŻKI POWIĄZANE ZE SŁOWEM «HOME BRAND»
Poznaj użycie słowa
home brand w następujących pozycjach bibliograficznych Książki powiązane ze słowem
home brand oraz krótkie ich fragmenty w celu przedstawienia kontekstu użycia w literaturze.
1
Big Bird at
Home:
Brand New Readers
Four brief, simple stories featuring Big Bird, Abby, Oscar, and Grover.
2
International
Brand Management of Chinese Companies: Case ...
The geographical extension of the identical home brand onto developed markets
would therefore continue the existing brand portfolio and would reduce
complexity and coordination need. In addition, Chinese branded companies
have little ...
3
Pure Ketchup: A History of America's National Condiment, ...
... Sauker & Williams Company, Scranton, Pennsylvania Home Brand [ketchup],
Home Packing Company, Cincinnati, Ohio Home Brand [ketchup], Skinner &
Loudon, Cincinnati, Ohio Home Brand Tomato Catsup, Griggs, Cooper &
Company, ...
Children's coloring and tracing book advertising different products of Home Brand Foods.
M. F. Tobin, Home Brand Foods,
193
5
Building
Brand Trust: Discovering the Advertising Insights ...
For all our favorite dishes and we want a bargain. that use a can of tomatoes we
want the best flavor, just add a little chili, coriander, lemon and a touch of salt and
sugar There are 637 other great Shop for Home Brand varieties, all with a crowd
...
6
Harvesting the Dream: The Rags-to-Riches Tale of the Sutter ...
The Sutter Home brand is pigeonholed as an inexpensive label and probably
always will be. But instead of laboring under the rock of Sisyphus, the Trincheros
smartly abandoned the attempt to change the Sutter Home brand image. Instead
...
Kate Heyhoe, Stanley Hock,
2004
7
Global
Brand Strategy: Unlocking Branding Potential Across ...
... consumers upon its birthplace or the place that it currently calls home. Brand
management must therefore scrutinize the brand's roots to see what information
these contain that will provide sustainable differentiation and value to consumers.
8
The Max
Brand Companion
This accuracy also extends to his settings, giving a comfortable "at home" quality
to the story, allowing the reader to feel at ease in the East Side neighborhoods
and in Kildare's rural New England home. Brand's friendship with physicians and
...
Jon Tuska, Vicki Piekarski, Darrell C. Richardson,
1996
9
University-Industry Interaction Conference Proceedings: ...
The same procedure was followed for both homes. The first step consisted of
determining the so called 'brand pillars' for each home. Brand pillars are the three
to five variables that together define the essence of an organization's identity.
10
Staging Place: The Geography of Modern Drama
To the second such person, a woman who wants Brand to cross a raging lake to
reach her dying husband and who meets his pleas for help with "Nay, but I've
little ones at home," Brand delivers the terrible judgment: "Your house is built
upon ...
WIADOMOŚCI, KTÓRE ZAWIERAJĄ SŁOWO «HOME BRAND»
Sprawdź, o czym dyskutuje się w prasie krajowej i zagranicznej oraz jak jest stosowane słowo
home brand w wiadomościach.
British Gas rolls out all-new and revived Hive thermostat and other …
UK's leading energy supplier, British Gas unveiled its all-new and next-generation thermostat for its associated home brand Hive along with a ... «Venture Capital Post, Lip 15»
WellPet Names Parsons Vice President of Sales - GlobeNewswire
Most recently, Parsons oversaw sales of Jarden Home Brand's Yankee Candle and at Danone, Parsons helped grow Stonyfield, the #1 organic ... «GlobeNewswire, Lip 15»
Dairy Connect want Woolworths contract questions answered …
PARMALAT have kept the Woolworths home brand fresh milk contract for NSW, so what does this mean for NSW dairy famers? Dairy Connect ... «Northern Star, Lip 15»
Agribusiness: Approach success by design - New Zealand Herald
In New Zealand Siljee says one brand which has got it right is the home brand concept. "In conversations with people it is seen as crass, dowdy ... «New Zealand Herald, Lip 15»
Matalan launches online-only home brand - Retail Gazette
Matalan has launched a new, online-only home brand, Matalan Direct. The fashion and homewares retailer will offer furniture and larger home ... «Retail Gazette, Lip 15»
Own brand prices drop as supermarkets battle Aldi | Business News …
The big supermarkets are trying to do battle with budget chain Aldi by slashing their home brand prices. Picture: Bloomberg Source: Supplied. «Herald Sun, Lip 15»
Grated, sliced and block: home brands the Big Cheese
“Driving the home-brand movement are grocery buyers from the 35-49 age bracket, who are consistently more likely than those from any other ... «Roy Morgan Research, Lip 15»
a past master at focusing on future
Mr Shorten also did not want to talk about his last visit to ASC, in September, when he branded Japanese submarines as inferior “home brand'' ... «The Australian, Lip 15»
EXCLUSIVE: JB Hi-Fi Kiwi manager gone, no replacement planned
... after JB Hi-Fi said the sales trend in New Zealand had improved and the company saw the rollout of its Home brand as an important next step ... «MassRetailer NZ, Lip 15»
Raymond aims to Home in on 'double' growth
... new bed and bath company owned and operated and also franchise stores for Raymond Home brand this year to popularise the collection. «mydigitalfc.com, Lip 15»