CO OZNACZA SŁOWO MARKETING STRATEGY
Strategia marketingowa
Strategia marketingowa definiuje David Aaker jako proces, który pozwala organizacji skoncentrować swoje zasoby na optymalnych możliwościach, zwiększając sprzedaż i osiągając przewagę konkurencyjną. Strategia marketingowa obejmuje wszystkie podstawowe i długoterminowe działania w dziedzinie marketingu, które zajmują się analizą strategicznej sytuacji wyjściowej firmy oraz sformułowaniem, oceną i wyborem strategii rynkowych, a tym samym przyczyniając się do osiągnięcia celów firmy i jego celów marketingowych.
Definicja słowa marketing strategy w słowniku
Definicja strategii marketingowej w słowniku to ogólny plan lub zestaw planów dotyczących marketingu, szczególnie w długim okresie.
KSIĄŻKI POWIĄZANE ZE SŁOWEM «MARKETING STRATEGY»
Poznaj użycie słowa
marketing strategy w następujących pozycjach bibliograficznych Książki powiązane ze słowem
marketing strategy oraz krótkie ich fragmenty w celu przedstawienia kontekstu użycia w literaturze.
Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.
O. C. Ferrell, Michael Hartline,
2012
And for the first time, the book includes vibrant photographs and captions--making it an even more exciting read in 12 succinct chapters. MARKETING STRATEGY emphasizes teaching students to think and act like marketers.
O. C. Ferrell, Michael Hartline,
2010
The book's focus is based on the creative process involved in applying marketing knowledge to developing and implementing marketing strategy.
O. C. Ferrell, Michael Hartline,
2007
The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world.
5
Industrial
Marketing Strategy
Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing ...
Frederick E. Webster,
1995
6
Handbook of
Marketing Strategy
All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy.
Venkatesh Shankar, Gregory S. Carpenter, James Farley/Booz Allen Hamilton,
2012
Internal distribution refers to the internal interactions that disseminate the
marketing strategy throughout the firm. Planning sessions, workshops, formal
reports, and personal conversations are all examples of internal distribution.
Internal ...
O. C. Ferrell, Michael Hartline,
2012
Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
9
Marketing Strategy: The Thinking Involved
The book contains a wealth of pedagogy to support this active learning approach.
10
International
Marketing Strategy
This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.
WIADOMOŚCI, KTÓRE ZAWIERAJĄ SŁOWO «MARKETING STRATEGY»
Sprawdź, o czym dyskutuje się w prasie krajowej i zagranicznej oraz jak jest stosowane słowo
marketing strategy w wiadomościach.
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Marketing Strategy - The Three Keys to Mastering Marketing in …
Today's marketing environment is noisy and crowded. It's like standing in a packed ballroom where everyone is shouting at once. The good ... «MarketingProfs.com, Lip 15»
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“Can giving away samples be effective for my business and if so, are they things I need to know?” That is a great question for a small business ... «Southernminn.com, Lip 15»
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Agile Content Marketing Strategy: Rough Is Enough
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'Game of War: Fire Age' Ushers New Marketing Strategy by …
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