CO OZNACZA SŁOWO MERCHANDISING
Merchandising
W najszerszym znaczeniu merchandising to praktyka, która przyczynia się do sprzedaży produktów detalicznemu konsumentowi. Na poziomie sklepu detalicznego merchandising odnosi się do różnorodnych produktów dostępnych do sprzedaży i wyświetlania tych produktów w taki sposób, aby stymulować zainteresowanie i zachęcić klientów do dokonania zakupu. W handlu detalicznym wizualne wyświetlanie towarów oznacza sprzedaż towarów przy użyciu projektowania, wyboru, pakowania, wyceny i wyświetlania produktów, które stymulują konsumentów do wydawania więcej. Obejmuje to dyscypliny i dyskontowanie, fizyczna prezentacja produktów i wyświetlaczy oraz decyzje o tym, jakie produkty powinny być prezentowane klientom, w jakim czasie.
Definicja słowa merchandising w słowniku
Definicja merchandisingu w słowniku polega na selekcji i wyświetlaniu towarów w punkcie sprzedaży detalicznej. Inną definicją merchandisingu są dobra handlowe, w szczególności wydawane w celu wykorzystania popularności grupy pop, wydarzenia sportowego itp.
CYTATY ZE SŁOWEM «MERCHANDISING»
Słynne cytaty i zdania ze słowem
merchandising.
I'm going to take over on the Techno Comics so I'm going to be dealing in the children's merchandising type department. But that's just setting it up and having somebody run it.
I was always into fashion because my mom has always been interested in fashion. She majored in fashion merchandising in college, and it's always been something we have in common.
Advertising moves people toward goods; merchandising moves goods toward people.
The poetry and transgression that was so much of surrealism's anarchic force has been recruited into mainstream culture. It has been made commonplace by television and magazine merchandising, by computer games and Internet visuals, by film and MTV, by the fashion shoot.
Relentless improvement of the product and upgrading of consumer tastes are the heart of mass merchandising.
Unlike novel characters, comic book characters last an eternity. When a character is changed beyond recognition, there's no longer the merchandising aspect.
I wanted control over the merchandising, the actual packaging of the product. That was a big factor. The only way for me to exercise control on all those levels was to start my own label.
If you have a business website, make it stickier; redo the merchandising often and try new things until you hit the right homepage... then try and beat that. The most important audience drivers on the Internet are paid search and key word optimization. Concentrate on those. They are very inexpensive compared to banner advertising.
We want to set a tone going into our fiscal year that starts Feb. 1, that Wal-Mart Stores is going to be aggressive in taking care of customers, taking care of our associates, communications and merchandising.
As soon as you go into merchandising, everyone nods sagely and says, 'Ah, now we know why you are doing it.'
KSIĄŻKI POWIĄZANE ZE SŁOWEM «MERCHANDISING»
Poznaj użycie słowa
merchandising w następujących pozycjach bibliograficznych Książki powiązane ze słowem
merchandising oraz krótkie ich fragmenty w celu przedstawienia kontekstu użycia w literaturze.
1
Merchandising: Theory, Principles, and Practice 3rd Edition
Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors ...
2
Mastering Fashion Buying and
Merchandising Management
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Tim Jackson, David Shaw,
2000
3
Visual
Merchandising and Display
This new edition of the best-selling text also includes sections on sustainability, offering tips for "green" presentation. This book serves as a "how to" for creating a visual look and feel for a brand and optimizing images.
4
Store Design and Visual
Merchandising: Creating Store Space ...
In this book, the interested reader will find a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales.
5
Retail Product Management: Buying and
Merchandising
This text represents a specialist text resource for students of retail management or marketing courses and modules, providing the reader with the opportunity to acquire a deeper knowledge of a key area of retailing management.
This book gives a colourful overview of the year's top visual merchandising and retail display projects, as chosen by the International Store Interior Design Competition sponsored by "Visual Merchandising and Store Design (VM+SD) Magazine.
7
Window Display: New Visual
Merchandising
A showcase for the world's most eye-catching window displays, this book offers inspiration and guidance to visual merchandisers and retailers, helping them to create windows that not only look good but also help to increase sales.
8
Retail Desire: Design, Display And Visual
Merchandising
Explains the visual merchandisers creative process and how they use design to attract customers.
9
Merchandising Made Simple: Using Standards and Dynamite ...
Demonstrates how to use retail techniques to promote a library collection, draw in patrons, encourage browsing, and boost circulation, and includes information on branding through signage, arrangement, and displays.
Jenny LaPerriere, Trish Christiansen,
2008
10
Practical
Merchandising Math
Practical Merchandising Math helps you to teach yourself all the math you need to succeed in the retail industry.
WIADOMOŚCI, KTÓRE ZAWIERAJĄ SŁOWO «MERCHANDISING»
Sprawdź, o czym dyskutuje się w prasie krajowej i zagranicznej oraz jak jest stosowane słowo
merchandising w wiadomościach.
The Next Chapter in Social Merchandising - Business 2 Community
This trend has led to the invention of social merchandising, a “relatively new marketing tool that plugs into the potential of social media ... «Business 2 Community, Lip 15»
It is time to take Brand Merchandising seriously
Indian companies and for most part Indian offices of global corporate treat merchandising as an expense item and not a possibility. The result ... «ET Retail, Lip 15»
Razorfish's Jason Goldberg Headlines Shop.org 2015 Online …
The three-day workshop will bring together merchandising experts from more than 120 top brands, including Amazon.com Inc., Calvin Klein, ... «Satellite PR News, Lip 15»
Get in the Zone
Zone merchandising—setting measurable business goals for different areas of the restaurant while considering customers' needs and behaviors in each—can ... «QSR magazine, Lip 15»
Inside look at Disneyland Merchandising
Summer Bloomfield, one of the masterminds behind Disney merchandising talked with Good 4 Utah's Brian Carlson about what guests can ... «Good4Utah, Lip 15»
E-commerce to change the face of merchandising & marketing: Tata
Tata Sons chairman emeritus Ratan Tata said on Wednesday the growth of e-commerce and e-tailing is likely to change the face of ... «Financial Express, Lip 15»
US Foods has new CEO, chief merchandising officer
US Foods has promoted Pietro Satriano to president and CEO and Steve Guberman to chief merchandising officer. Satriano was previously ... «The Packer, Lip 15»
WSOP 2015 Merchandising: From T-Shirts to Tax Prep, Poker …
WSOP 2015 is close to over, and not only will many players go home with more moolah than they came with, so will many of the event's ... «CardsChat.com, Lip 15»
A Super Wings merchandising program to land in North America
Under a new deal with Seoul, South Korea-based CJ E&M, Corus Entertainment-owned Nelvana Enterprises will represent the North American ... «Kidscreen, Lip 15»
Review: 'Minions' a crass merchandising cash-in, but still kooky fun
Minions Bob, Kevin and Stuart (all voiced by Pierre Coffin) embark on an adventure in "Minions." (Courtesy photo | Universal). John Serba ... «MLive.com, Lip 15»