KSIĄŻKI POWIĄZANE ZE SŁOWEM «PR.»
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1
Public Relations: The Profession and the Practice
This book thus provides the user with the ability to create effective messages using both the new social media as well as traditional media.
Dan Lattimore, Otis Baskin, Suzette Heiman, 2008
2
The New Rules of Marketing and
PR: How to Use News Releases, ...
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
David Meerman Scott, 2009
3
PR- A Persuasive Industry?: Spin,
Public Relations and the ...
This book is essential reading not just for journalists, students and PR practitioners - whether they work in business, government or for NGOs - but for anyone concerned about the ingredients of the media they consume.
Trevor Morris, Simon Goldsworthy, 2008
4
PR Today: The Authoritative Guide to
Public Relations
Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for you.
Trevor Morris, Simon Goldsworthy, 2011
5
Social Media and
Public Relations: Eight New Practices for ...
In Social Media and Public Relations: Eight New Practices for the PR Professional, social marketing pioneer Deirdre Breakenridge teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage ...
Deirdre K. Breakenridge, 2012
6
PR 2.0: New Media, New Tools, New Audiences
Answer: You buy this book. Deirdre Breakenridge knows the Net--how to measure it, monitor it, and use it to maximize public relations performance.
Deirdre K. Breakenridge, 2008
7
Pr!: A Social History of Spin
The Age of Public Relations had begun.In this long-awaited, pathbreaking book, Stuart Ewen tells the story of the Age unfolding: the social conditions that brought it about; the ideas that inspired the strategies of public relations ...
8
The
Public Relations Handbook
In this updated edition of the successful handbook, a detailed introduction to the theories and practices of the public relations industry is given.
9
Putting the
Public Back in
Public Relations
This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about.
Brian Solis, Deirdre K. Breakenridge, 2009
10
Planning and Managing
Public Relations Campaigns: A ...
Practical and easy to read, the book takes the form of a step-by-step guide, covering many vital areas including: the public relations function; starting the planning process; research and analysis; setting objectives; strategy and tactics; ...
