KSIĄŻKI POWIĄZANE ZE SŁOWEM «PUFFERY»
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1
The Great American Blow-Up:
Puffery in Advertising and Selling
How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising.
2
Business Communication: Process and Product
Puffery. In a sales letter, you can write, Hey, we've got something fantastic! It's the
very best product on the market! Called “puffery,” such promotional claims are not
taken literally by reasonable consumers. ○ Proving your claims. If you write ...
3
Cengage Advantage Books: Essentials of Business Law
A close relative of opinion is something called “puffery.” Puffery. Get ready for one
of the most astonishing experiences you've ever had! This section on puffery is
going to be the finest section of any textbook you have ever read! You're going to
...
Jeffrey Beatty, Susan Samuelson, 2011
The first is a subjective statement of opinion about a product's quality, using such
terms as "best or greatest." Nearly all advertisements contain some measure of
puffery. "You can't get any closer" (Norelco), "Try something better" (J&B Scotch),
...
5
Case Studies in Jewish Business Ethics
A particularly irksome variety of this tactic, called negative puffery, occurs when
the disparagement takes the form of half- truths or misleading opinion about a
competitor's product. Currently, the only recourse open to a target of comparative
...
Statements deemed to be mere puffery are presumptively immaterial. Eisenstadt
v. Centel8 took up the issue of what constitutes puffery. In Eisenstadt, Centel
Corp., a telecommunications company, put itself up for sale. The auction efforts
went ...
Stephen Jung Choi, Adam C. Pritchard, 2008
Chapter Five Puffery The Myth is: Platitudes and generalities (aka puffery) bring
fame and fortune to an artist. I find it amusing when I read the puffery so many
artists use in describing their work. Puffery is a word not commonly associated
with ...
8
Cengage Advantage Books: Business Ethics: A Textbook with Cases
The line between such deliberate deception and puffery is not always clear.76
Puffery is the supposedly harmless use of superlatives and subjective praise in
advertisements. Thus advertisers frequently boast of the merits of their products
by ...
9
Contemporary Marketing, 2013 Update
Puffery refers to exaggerated claims of a product's superiority or the use of
subjective or vague statements that may not be literally true. A company might
advertise the “most advanced system” or claim that its product is “most effective”
in ...
Louis Boone, David Kurtz, 2012
10
Persuasive Advertising: Evidence-based Principles
Samuel Johnson, mid-1700s Puffery is an exaggerated claim that is presented
without support. Many restaurants claim to serve the “best food in town,” Bayer
sells “the world's best aspirin,” Hush Puppies are “the earth's most comfortable ...
WIADOMOŚCI, KTÓRE ZAWIERAJĄ SŁOWO «PUFFERY»
Sprawdź, o czym dyskutuje się w prasie krajowej i zagranicznej oraz jak jest stosowane słowo
puffery w wiadomościach.
Beware of Big Tobacco's plain pack puffery
Beware of Big Tobacco's plain pack puffery. A doctor studies X-rays of lung cancer patients. The risk of lung cancer is increased twenty-fold in smokers. Picture: ... «Scotsman, Lip 15»
A State Department policy overwhelmed by puffery
Secretaries of state have had private contacts since the job was created, so it's a mistake to get too indignant about Hillary Clinton's e-mail exchanges about ... «Washington Post, Maj 15»
Bond Trader's Judge Asks What's Puffery and What's Fraud
There's a “certain amount of license and puffery” that goes on in the bond market, especially with “big boys” “who are capable of very sophisticated analysis,” ... «Bloomberg, Maj 15»
Santorum's Puffery on Iran
Santorum falsely claimed he had no cosponsors in 2004 when he introduced the Iran Freedom and Support Act, which he described as “a bill that put sanctions ... «FactCheck.org, Maj 15»
Dissecting press release puffery – Trudy Lieberman guest post
The following is a guest post by our blog contributor, Trudy Lieberman. The longer she's been covering health care issues, the more tuned-in she seems to be ... «HealthNewsReview.org, Mar 15»
Puffery or False Advertising?
False advertising lawsuits may be initiated by federal entities such as the Federal Trade Commission, state entities such as an Attorney General, and additionally ... «Huffington Post, Gru 14»
Faster than a speeding bullet! Puffery and performance …
Puffery and performance characteristics in the 21st century ... unlikely to constitute acceptable puffery and any substantiating data needs to be able to withstand ... «Clayton Utz, Paz 14»
EA's Corporate Puffery Doesn't Fool the Courts
Illston labeled EA's actions as “puffery,” which Webster defines as “exaggerated commendation especially for promotional purposes,” which I suppose makes it ... «TechnoBuffalo, Paz 14»
Judge says EA executives committed “puffery,” not securities fraud
"The Court agrees with defendants that all of the purported misstatements are inactionable statements of opinion, corporate optimism, or puffery," Illston ruled ... «Ars Technica, Paz 14»
EA Games' 'Puffery' Not Fraud, Judge Finds
SAN JOSE, Calif. (CN) - Electronic Arts stockholders cannot claim securities fraud over the game developer's corporate "puffery" in extolling the virtues of its ... «Courthouse News Service, Paz 14»
