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1
The New Rules of Marketing and PR: How to Use News ...
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
David Meerman Scott,
2009
2
PR!: a social history of spin
Traces the history of public relations as a tool born during the Industrial Revolution to counter the attacks by muckrakers, and examines how it has been used throughout American history by large corporations to manipulate public opinion
3
Putting the Public Back in Public Relations: How Social ...
This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about.
Brian Solis, Deirdre K. Breakenridge,
2009
4
Public Relations: Principles and Practice
The text examines in detail the theory behind the principles and practice of public relations. The book draws on the opinions, views, expertise and understanding of a range of practitioners and theorists.
5
E-PR: The Essential Guide to Public Relations on the Internet
A study of the theory and practice of public relations on the Internet.
6
PR Today: The Authoritative Guide to Public Relations
Whether you're a student of public relations, someone who hopes to break into one of today's most popular growth industries or someone who wants or needs to understand PR better, this book is for you.
Trevor Morris, Simon Goldsworthy,
2011
7
Public Relations: A Practical Guide to the Basics
This straightforward and practical guide takes the reader step-by-step through a PR campaign.
8
Ethics in Public Relations: A Guide to Best Practice
Written in a practical and approachable style, this is not another 'tome' on ethical theory but rather a clear insight into the personal and professional issues that affect public relations practitioners.
9
Excellence Public Relations Pr
This book is the initial volume coming out of the "excellence project"--a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation.
10
Public Relations Strategy
This challenging book reflects the intense discussion that is taking place on the nature of public relations and how it develops and supports management strategy.