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1
Convergence Culture: Where Old and New Media Collide
He shows us how The Matrix has pushed transmedia storytelling to new levels, creating a fictional world where consumers track down bits of the story across multiple media channels.Jenkins argues that struggles over convergence will redefine ...
2
Narrative Across Media: The Languages of Storytelling
The essays gathered here address the question of how narrative migrates, mutates, and creates meaning as it is expressed across various media.ø Dividing the inquiry into five areas: face-to-face narrative, still pictures, moving pictures, ...
Marie-Laure Ryan, James Ruppert, John W. Bernet,
2004
3
Global Media: The New Missionaries of Global Capitalism
Describes in detail the most recent rapid growth and cross border activities and linkages of an industry of large global media conglomerates.
Edward Herrmann, Robert W. McChesney,
2001
4
The Business of Media: Corporate Media and the Public Interest
The Second Edition of The Business of Media: Corporate Media and the Public Interest provides students with the critical, yet careful, analysis of the rapidly changing media industry that they need in order to get behind the headlines and ...
David Croteau, William Hoynes,
2006
5
Social Media ROI: Managing and Measuring Social Media ...
Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals.
6
Electronic Media: Then, Now, and Later
Underlying the structure of the book is a “See It Then, See It Now, See It Later? approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both ...
Norman J. Medoff, Barbara K. Kaye,
2010
Science as well. Finally, all those who were mesmerized by the Thomas/Hill hearings, the Gulf War coverage, and other recent media events will find it enlightening and instructive.
Daniel DAYAN, Elihu Katz,
1994
This new edition also includes essays focusing on changes in the media: the emergence of the Internet, the fragmentation of political communications, and the rise of globalization.
James Curran, Michael Gurevitch,
2000
9
An Introduction to Writing for Electronic Media: ...
Armed with the skills developed in this book, a media writer can apply for a variety of positions in newsrooms, advertising firms, motion pictures or animation studios, as well as local and national cable operations.
Robert B. Musburger,
2007
10
Asian Americans and the Media
This volume provides an overview of the complex relationship between Asian Americans and the media.
Kent A. Ono, Vincent Pham,
2009