ЧТО ОЗНАЧАЕТ СЛОВО MARKET SEGMENT
Сегментация рынка
Сегментация рынка - это маркетинговая стратегия, которая включает разделение широкого целевого рынка на подмножества потребителей, которые имеют общие потребности и приоритеты, а затем разрабатывают и внедряют стратегии для их нацеливания. Стратегии сегментации рынка могут использоваться для определения целевых клиентов и предоставления вспомогательных данных для позиционирования для достижения цели маркетингового плана. Предприятия могут разрабатывать стратегии дифференциации продуктов или недифференцированный подход, включающий конкретные продукты или линейки продуктов в зависимости от конкретного спроса и атрибутов целевого сегмента.
Значение слова market segment в словаре английский языка
Определение сегмента рынка в словаре является частью рынка, идентифицируемого как наличие конкретных клиентов с определенными покупательскими характеристиками.
КНИГИ НА АНГЛИЙСКИЙ ЯЗЫКЕ, ИМЕЮЩЕЕ ОТНОШЕНИЕ К СЛОВУ «MARKET SEGMENT»
Поиск случаев использования слова
market segment в следующих библиографических источниках. Книги, относящиеся к слову
market segment, и краткие выдержки из этих книг для получения представления о контексте использования этого слова в литературе на английский языке.
Marketers use market segment profiles to assess the degree to which their
possible products can match or fit potential customers' product needs. Market
segment profiles help marketers understand how a business can use its
capabilities to ...
William Pride, Ferrell,
2008
2
Hospitality Marketing Management
Some of the SMERF meetings are small, but the total number of meetings that the
SMERF market segment generates makes the overall contribution significant.
Also, the SMERF segment is important to hotels because these groups are willing
...
Robert D. Reid, David C. Bojanic,
2009
3
Introduction to Marketing
Segment profile will enable marketers to develop products that will satisfy
customers, design communication messages that will appeal to the market
segment and develop an effective distribution plan that will assist in distributing
the products ...
Through well- designed and carefully conducted research, firms can identify the
particular needs of each market segment to create marketing programs that best
match those needs and expectations. Within the differentiated approach there are
...
O. C. Ferrell, Michael Hartline,
2010
5
Marketing to Women: How to Understand, Reach, and Increase ...
Marketing expert Barletta presents a compelling business case for why marketing professionals should allocate real dollars and undivided attention to the largest untapped market in the world--women.
6
Essentials of Marketing
A market segment is a group of individuals or organizations with similar product
needs as a result of one or more common characteristics. 1.1 1.2 Mercedes-Benz
is thinking about advertising its cars to college students. Do you think that ...
Charles Lamb, Joe Hair, Carl McDaniel,
2011
7
Urban Host Community Perceptions of Tourism
Market Segment ...
Nancy Hritz. Jurowski, Uysal, & Williams, 1997). Conversely, those who view the
costs higher than the benefits will not support tourism development (Harrill, 2004)
. The current cache of literature in this area has blurred the distinction between ...
8
Market Segmentation: How to Do It and How to Profit from It
The first component of a market segment is, therefore, the list of needs that the
individuals in that segment regard as important to them when selecting which
competing offer to buy. When this book refers to 'segments' in the text it is
referring to ' ...
9
Lifestyle Marketing: Reaching the New American Consumer
A market segment must have a characteristic that distinguishes the market
segment from the overall market — for example, a certain market segment might
want pollution-control equipment. A market segment must also be measurable.
Ronald D. Michman, Edward M. Mazze, Alan James Greco,
2003
People or organizations with needs or wants and the ability and willingness to
buy. market segment A subgroup of people or organizations sharing one or more
characteristics that cause them to have similar product needs. market segment A
...
Charles Lamb, Joe Hair, Carl McDaniel,
2008
НОВОСТИ, В КОТОРЫХ ВСТРЕЧАЕТСЯ ТЕРМИН «MARKET SEGMENT»
Здесь показано, как национальная и международная пресса использует термин
market segment в контексте приведенных ниже новостных статей.
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