КНИГИ НА АНГЛИЙСКИЙ ЯЗЫКЕ, ИМЕЮЩЕЕ ОТНОШЕНИЕ К СЛОВУ «RUN-OF-PAPER»
Поиск случаев использования слова
run-of-paper в следующих библиографических источниках. Книги, относящиеся к слову
run-of-paper, и краткие выдержки из этих книг для получения представления о контексте использования этого слова в литературе на английский языке.
1
The Marketing Glossary: Key Terms, Concepts and Applications
run-of-network. The Internet equivalent of run-of-paper. Run-of-network refers to
the placement of an ad on a web site network at the discretion of the site's
publisher, not at the advertiser's request. Run-of-site refers to the placement of an
ad ...
2
Cambridge Business English Dictionary
MARKETING run of paper lrun of lSite (also run-of-site) adjective (abbreviation
ROS) MARKETING, E-coMMERcE used to describe adver» tising space on a
website, bought at a rate that does not allow the business buying the space to
choose ...
Cambridge University Press, 2011
If a sheet of paper bears the same watermark as a standard sheet, is it from the
same run of paper? Has it been stored under the same conditions? . . . the
witness declared that the . . . paper was a leaf taken from the blank book owned
by the ...
4
Direct Marketing in Practice
0 Lack of environmental selectivity — again, unless you pay a premium (or are a
very good negotiator), your advertisement will be placed 'run-of-paper'. 'Run-of-
paper' means it could go anywhere in the newspaper from city pages ...
Matthew Housden, Brian Thomas, 2012
5
A Covenant in Fiction: Legacies
of Puritanism in the ...
Dictionary, “R.O.P.,” or just plain old rop, is printers' slang for “run of paper”: “an
American term (run of paper) applying when colour half-tones are printed at the
same time as the type matter.” That is to say, one part of polychromatic images is
...
6
Advertising Media Workbook and Sourcebook
Run of paper (ROP): Advertising positioned anywhere in a publication, with no
choice of a specific place for the advertisement to appear. Run of schedule (ROS)
: Broadcast commercial announcements scheduled at the station's discretion ...
Larry D. Kelley, Donald W. Jugenheimer, 2005
Run of paper through winder. Position of knives. Tension control. Type and
horsepower of drive. Type of brake. Method of relieving riding roll weight. Speed
of winder. Comments on operation. Miscellaneous Type of machine drive, ...
H. Hardman, E. J. Cole, 1960
Companies have occasionally done machine reproductions of machine- printed
documents for a private client, then including the paper m their regular collections
. The original client has his cost amortized over a much bigger run of paper ...
In the end he wrote to the "Berkshire bond" people whose factory he knew,
asking if they knew of this paper with a name so similar. They explained the
mystery. In a run of paper of a certain date the "B" had dropped out of their
watermark and a ...
10
Advertising and Integrated Brand Promotion
... 86–90 Robinson-Patman Act, 142, 154 ROI. See Return on investment Roman
fonts, 403 ROP. See Run-of-paper Rough layout, 401 RSS (Really Simple
Syndication), 445 Run-of-paper (ROP), 466 Run-of-press basis, 466 Russia, 499
...
Thomas O'Guinn, Chris Allen, Richard Semenik, 2011
НОВОСТИ, В КОТОРЫХ ВСТРЕЧАЕТСЯ ТЕРМИН «RUN-OF-PAPER»
Здесь показано, как национальная и международная пресса использует термин
run-of-paper в контексте приведенных ниже новостных статей.
Borrell: Agency Services Key To New Growth
In fact, run-of-paper advertising revenue will grow from $13.8 billion last year to $17 billion in 2018, he predicts, although that gain will be tempered by flat ... «NetNewsCheck.com, Фев 14»
Does Google's hardline stance on Interflora spell the end of the …
What about the “good story” sent out by a PR Agency which is picked up by the News Desk and published “run-of-paper”, including a link to a business website? «The Drum, Фев 13»
The great insert war of 2010/2011
And inserts obviously work for them – as can be seen in the graph below, they have steadily moved from run-of-paper (ROP) adverts to inserts over the past few ... «The Media Online, Июн 11»
Coming soon: A new size and shape for some American newspapers
My own hunch is that the three-around configuration is a match to the reduction in run-of-paper advertising and space for news, that is here to stay for most ... «Poynter.org, Июн 11»
Newspaper Group Offers a Guarantee to Marketers
And the offer applies only to ads that are “R.O.P.,” or run-of-paper, to try to stimulate marketer interest in the ad pages that appear throughout a newspaper. «New York Times, Сен 10»
