BRAND EXTENSION SÖZCÜĞÜ İNGILIZCE DİLİNDE NE ANLAMA GELİR?
Marka uzantısı
Marka genişletme veya marka genişletme, iyi gelişmiş bir görüntüyle bir ürün pazarlayan bir firmanın aynı markayı farklı bir ürün kategorisinde kullandığı bir pazarlama stratejisidir. Yeni ürüme bir spin-off denir. Kuruluşlar marka değerini artırmak ve bu stratejiyi kullanmak için bu stratejiyi kullanmaktadır. Bir marka uzantısına bir örnek Jello-jelatin, Jello puding pops yaratıyor. Marka bilincini artırır ve birden fazla ürün kategorisindeki tekliflerden elde edilen karlılığı artırır. Bir markanın "genişletilebilirliği", tüketici derneklerinin markanın değerlerine ve hedeflerine ne kadar güçlü olduğuna bağlıdır. Ralph Lauren'in Polo markası, giyimden yatak takımları ve havlular gibi ev eşyalarını başarıyla genişletti. Hem giyim hem de nevresimler keten malzemeden yapılmış ve benzer bir tüketici konfor ve rahatlık fonksiyonunu yerine getirmektedir. Kol \u0026 amp; Hammer, temel baklavadan marka özsermayesini ağız bakımı ve çamaşır bakım kategorilerine kullandı. Temel özelliklerini vurgulayarak, temel ürünü olan Arm \u0026 amp; Hammer, bu nitelikleri yeni kategorilere başarıyla uygulayabildi.
İngilizce sözlükte brand extension sözcüğünün tanımı
Sözlükte marka tanıtımının tanımı, alakasız alanlarda yeni ürün veya hizmetleri tanıtmak için iyi bilinen bir markanın kullanılması pratiğidir. Ayrıca marka germe de denir.
«BRAND EXTENSION» İLE İLİŞKİLİ İNGILIZCE KİTAPLAR
brand extension sözcüğünün kullanımını aşağıdaki kaynakça seçkisinde keşfedin.
brand extension ile ilişkili kitaplar ve İngilizce edebiyattaki kullanımı ile ilgili bağlam sağlaması için küçük metinler.
1
Success Factors of
Brand Extension in International Marketing
Over the last decades, an increasing number of companies have begun to recognize that their brands are the most real and marketable assets they have developed and thus are a source of competitive advantage (e.g.
2
Brand Failures: The Truth about the 100 Biggest Branding ...
Barron's Dictionary of Business Terms defines brand extension as 'the addition of
a new product to an already established line of products under the same name.'
Okay, so that's the definition — but what's the incentive? Many companies ...
3
Brand Extension in the Upscale Hotel Industry; Conceptual ...
JungKook Lee. P3: Consumers' previous brand experience with the brand will
have a positive effect (a) on the perceived quality of the brand and (b) on the
perceived fit that influence the attitude toward brand extension P4: Consumer's
travel ...
4
Advertising and Integrated
Brand Promotion
Exhibit 1.20 Advertising helps companies with brand extension strategies. Here,
the famous Crest name is being used as the company extends the brand name
into toothbrushes. What value does the widely recognized nature of a good brand
...
Thomas O'Guinn, Chris Allen, Richard Semenik,
2011
5
Handbook of
Brand Relationships
A number of factors have been identified that influence whether consumers will
evaluate brand extensions in a favorable manner. key among them is the degree
to which a brand extension “fits” with the parent brand, which consumers judge in
...
Deborah J. MacInnis, C. Whan Park, Joseph R. Priester,
2009
6
Brand Positioning: Strategies for Competitive Advantage
A brand extension should be 'No-go', however, if it does indeed conflict with or
dilute the sharply focussed position of the mother brand in the prospect's mind.
Does Dettol soap for a 100% bath dilute or conflict with the clear, sharp position
of ...
7
(Re)inventing the
Brand: Can Top Brands Survive the New ...
No aspect of brand management is quite so hotly discussed as that of brand
extension. This is hardly surprising, given that it is the most radical of the
innovations offered by new-style brand management in cases where companies
plan to ...
Consumers tend to like brand extensions more when the product fits in some way
with the parent brand or with the set of brands in the brand family and when they
really like the parent brand.26 The fit between brand extension and parent ...
Wayne D. Hoyer, Deborah J. MacInnis,
2008
9
McDonald's
Brand Extension Into Mccafé
This paper is a case study of McDonald's brand extension into the gourmet coffee outlet industry through its McCafe concept in Singapore.
Rowena Tan Chu Jie, Olivia Lee Hup Kee, Shawn Ho Zhi-Wei,
2010
10
Handbook of Hospitality Marketing Management
Benefits of a brand extension are also summarized here. First, when executed
successfully, time and promotional costs of a newly launched concept (i.e., an
extended brand or concept) are significantly reduced. Second, the newly
extended ...
Haemoon Oh, Abraham Pizam,
2008
«BRAND EXTENSION» TERİMİNİ İÇEREN HABERLER
Ulusal ve uluslararası basında konuşulanları ve
brand extension teriminin aşağıdaki haberlerde hangi bağlamda kullanıldığını keşfedin.
Karl Lagerfeld: King of couture
Only time will tell if Fourrure is a commercial success, but placing the house on this rarefied stage is a neat bit of brand extension, all part of ... «Financial Times, Tem 15»
Tim Smit dreams of an Eden in Christchurch
Part of that brand extension involves opening new projects in other places. There is one to come in China, which will partner with Lincoln ... «The Press, Tem 15»
Owner of Tennents say tough new drink drive limits in Scotland has …
In the US, it said the recent launch of its Gumption cider brand extension had performed strongly with sales ahead of plan. It said: "The US cider ... «Herald Scotland, Tem 15»
Why Mondelez is bringing Ritz into the 21st century with ad featuring …
This brand extension is clearly intended to make inroads into the crisps market. Mondelez sees huge growth potential in alternative snacks. «Marketing, Tem 15»
Full Clip: July's Hip Hop Albums Reviewed By Gary Suarez
No media blitz, brand extension, or shock treatment can revive a rotting carcass. Unremarkable Wu-Tang Clan reunion records 8 Diagrams and ... «The Quietus, Tem 15»
Catch Lerato Kganyago and Pearl Thusi's new talk show today
... is also calculated to be an exponential brand extension strategy targeted at delivering greater brand visibility and larger market shares," says ... «Channel 24, Tem 15»
KJG unveils new Rubik's Cube style guide
Independent licensing and brand extension firm KJG Ltd has unveiled a new fashion and art-directed style guide for Rubik's Cube. The guide ... «Licensing.biz, Tem 15»
ConAgra Foods: All options are on the table
... contemporize the brand and improve product quality while with Healthy Choice ConAgra is developing a brand extension called Simply that ... «Food Business News, Tem 15»
Carlsberg Men's Shampoo: Brand Extension Gets Beer Fans in a …
The slain bodies on the battlefield of brand extensions are numerous. But beer brand Carlsberg thinks it has a winner with a new line of ... «brandchannel.com, Haz 15»
Consumer feedback defines beverage packaging design
This can either be an evolution of an existing product label, a new bottle for a brand extension or a completely new brand that we want to bring ... «Packaging Digest, Haz 15»