RELATIONSHIP MARKETING SÖZCÜĞÜ İNGILIZCE DİLİNDE NE ANLAMA GELİR?
İlişki pazarlaması
İlişki pazarlaması ilk önce satış işlemlerinde baskın bir odak olmaktan çok müşteri tutma ve memnuniyetini vurgulayan doğrudan yanıt pazarlama kampanyalarından geliştirilen bir pazarlama biçimi olarak tanımlandı. Bir uygulama olarak, ilişki pazarlaması, müşteri ilişkilerinin uzun vadeli değerini tanır ve müdahaleci reklamcılık ve satış promosyon mesajlarının ötesinde iletişimi genişlettiği için diğer pazarlama biçimlerinden farklıdır. İnternetin ve mobil platformların büyümesiyle, ilişki pazarlaması evrim geçirmeye ve teknolojinin daha işbirliğine dayalı ve sosyal iletişim kanallarını açmasıyla ilerlemeye devam etti. Buna, basit demografik ve müşteri hizmetleri verilerini aşan müşterilerle ilişkileri yönetmek için araçlar da dahildir. İlişki pazarlaması, gelen pazarlama çabalarını, PR, sosyal medya ve uygulama geliştirmeyi kapsar.
İngilizce sözlükte relationship marketing sözcüğünün tanımı
Sözlükte ilişki pazarlamanın tanımı, bir şirketin tutarlı bir memnuniyet sağlayarak müşterileri ile uzun vadeli ilişkiler kurmayı amaçladığı bir pazarlama stratejisidir.
«RELATIONSHIP MARKETING» İLE İLİŞKİLİ İNGILIZCE KİTAPLAR
relationship marketing sözcüğünün kullanımını aşağıdaki kaynakça seçkisinde keşfedin.
relationship marketing ile ilişkili kitaplar ve İngilizce edebiyattaki kullanımı ile ilgili bağlam sağlaması için küçük metinler.
1
Relationship Marketing: Exploring Relational Strategies in ...
" Professor Per Servais, University of Southern Denmark New to this edition: New introductory Chapter - "100 Years of Marketing" - describing the historical progression of marketing beyond the traditional marketing paradigm Brand new end-of ...
2
Relationship marketing: new strategies, techniques, and ...
RELATIONSHIP MARKETING New Strategies, Techniques and Technologies to Win the Customers You Want and Keep Them Forever "This is, by far, the best book among a growing number of books on relationship marketing.
3
Relationship Marketing in Sports
Relationship Marketing in Sports aims to discuss and reformulate the principles of relationship marketing and by demonstrating how relationship marketing can be successfully applied in practice within a sports context.
Andre Buhler, Gerd Nufer,
2012
With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical.
Martin Christopher, Adrian Payne, David Ballantyne,
2013
5
Relationship Marketing and Customer
Relationship Management
With strategies both for one-to-one marketing and for mass customization, this critical handbook offers information for today’s ever-adapting business environment.
Annekie Brink, Adele Berndt,
2009
6
Relationship Marketing: Gaining Competitive Advantage ...
The new focus of marketing is to shift away from transactional marketing and towards relationship marketing.
Thorsten Hennig-Thurau, Ursula Hansen,
2000
7
Relationship Marketing: Management of Customer Relationships
Relationship Marketing: Management of Customer Relationships is essential reading for students studying relationship marketing at undergraduate or postgraduate level but will also prove invaluable to practitioners who wish to update their ...
8
Healthcare
Relationship Marketing: Strategy, Design and ...
This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs.
9
Relationship Marketing: A Consumer Experience Approach
How does the study of relationship marketing interpret this? In this exciting new book the authors explore the factors of relationship marketing in its contemporary context, with the consumer in mind.
Steve Baron, Tony Conway, Gary Warnaby,
2010
10
Relationship marketing: successful strategies for the age of ...
The bestselling author of The Regis Touch expands on his previous work to focus on building crucial relationships that help a company dominate--and own--the market in this age of the customer.
«RELATIONSHIP MARKETING» TERİMİNİ İÇEREN HABERLER
Ulusal ve uluslararası basında konuşulanları ve
relationship marketing teriminin aşağıdaki haberlerde hangi bağlamda kullanıldığını keşfedin.
3 important real-world lessons for relationship marketing
Relationship marketing is about building solid, long-lasting relationships in ... to learn and to grow personally and professionally while building relationships. «L.A. Biz, Tem 15»
Relationship Marketing: How to Build a Relationship that Converts to …
Marketing tactics such as ads, PR, social media, growth hacking, email and even your good old website are great ways to start a relationship for inbound ... «Business 2 Community, Haz 15»
The Art of Relationship Marketing for Therapists
Relationship Marketing for Private Practices Therapists are by nature relationship experts. With the right tools, we shine in marketing our private practices ... «PsychCentral.com, Kas 14»
Relationship Marketing 1-2-3: Why Building Relationships Matters …
Did you know that your company's success is built on "Relationship Marketing"? Any good salesperson will tell you that you need to be able to make a lot of ... «Huffington Post, Tem 14»
Media Advisory: CGI wins Business of the Year Award in …
"The company is a major player in the field of relationship marketing - both in the digital and print spheres." "We are very honoured to have received this award," ... «Marketwired, May 14»
10 ways car dealers can improve their customer relationship marketing
Keeping an existing customer is six times more profitable than attracting a new one, according to automotive customer relationship marketing (CRM) agency ... «AM-online, Nis 14»
The Difference Between Marketing and Relationship Marketing
“Content Marketing”, “Relationship Marketing”, “On-Line Marketing”. What's really important is… once you get the customer, why are you different and what can ... «Business 2 Community, Kas 13»
How NASCAR Uses Relationship Marketing
I am the first to admit I am not the biggest NASCAR fan – by a long shot. I am however, a huge fan of any brand that uses relationship marketing to better engage ... «Forbes, Ağu 13»
Relationship Marketing And Millennials
Ah Millennials, the much desired demographic of many marketers and advertisers the world over, for they are the future, as well as being the here and now. «Forbes, Haz 13»
This Is The Most Important Word When It Comes To Relationship …
“Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections ... «Forbes, May 13»