SUGGING SÖZCÜĞÜ İNGILIZCE DİLİNDE NE ANLAMA GELİR?
Sugging
Sugging, "araştırma kılıfı altında satmak" anlamına gelen bir pazar araştırma endüstrisi terimidir. Bu davranış, bir ürün pazarlamacısı yanlışlıkla, söz konusu ürünü satmaya çalışan gerçekte bir araştırmayı yürüten bir pazar araştırmacısı gibi davranmaya başlarsa oluşur. Genelde etik olmayan olarak görülen bu taktik üye araştırma şirketleri için Birleşik Krallık Pazar Araştırmaları Derneği MRS, CASRO ve MRA gibi ticaret grupları tarafından yasaklanmış veya kesinlikle onaylanmamıştır.
İngilizce sözlükte sugging sözcüğünün tanımı
Sözlü anlatımın tanımı, pazar araştırması yapmak iddiasıyla ürün satma uygulamasıdır; SUG, 'kılıf altında satmak' için bir kısaltma.
«SUGGING» İLE İLİŞKİLİ İNGILIZCE KİTAPLAR
sugging sözcüğünün kullanımını aşağıdaki kaynakça seçkisinde keşfedin.
sugging ile ilişkili kitaplar ve İngilizce edebiyattaki kullanımı ile ilgili bağlam sağlaması için küçük metinler.
1
Marketing Research Kit For Dummies
Bypassing “sugging” and “frugging” Sugging and frugging are two related and
obscene-sounding deceptive practices that you've probably encountered — even
if you haven't been hip to the marketing lingo. Here's what these two terms mean:
...
Michael Hyman, PhD, Jeremy Sierra, PhD,
2010
2
Polls and Politics: The Dilemmas of Democracy
Sugging The same holds true for completing a questionnaire and then at the end
having a company try to sell you something; this is known as “sugging”—selling
under the guise of research. For example, you might receive a phone call in ...
Michael A. Genovese, Matthew J. Streb,
2012
3
Ethical Issues in Behavioral Research: Basic and Applied ...
This practice is known in the marketing industry as "sugging,” which means "
selling under the guise of market research.” The rationale underlying the use of
sugging by marketers is readily apparent, given the fact that the mere mention of
...
4
Nonresponse in Household Interview Surveys
creasing the public's confidence in the legitimacy of surveys). More than 30 years
ago, Baxter (1964) reported that 27% of respondents to the California Poll
claimed to have experienced selling under the guise of surveying, or SUGGING (“
Has ...
Robert M. Groves, Mick P. Couper,
2012
5
Fundamentals of Marketing
Asdiscussed above the MRS Code of Practicefor its members precludeslinkage
and misleadingsales practicesusing marketing researchand salesresearch,i.e.
selling underthe guise of marketing research, or 'sugging',where companies ...
Marilyn A. Stone, John Desmond,
2007
6
Cambridge HSC Business Studies 2ed Toolkit
4 In business, which of the following is considered to be a concern regarding the
concept of sugging? (A) The ability of the business to promote products in a
misleading manner (B) The costs of sugging are passed on to the consumer
through ...
Tim Williams, Tony Nader, Marianne Hickey,
2011
Researchers doing this type of research may advocacyresearch Research that is
conducted to support a position ratherthan to find the truth about an issue.
sugging Contacting people underthe guise of marketing research when the real
goal ...
Tom J. Brown, Tracy A. Suter,
2012
8
America 2076 Pop Technology and the New Future of Democracy
(b) Sugging and Frugging. Sugging refers to selling under the guise of polling,
while frugging is a term used to denote fundraising under the guise of polling.
Both practices involve the misuse of questions, statements or other survey
techniques ...
9
The Problem with Survey Research
... Have We Been: Survey Research 1967-1997”. Survey Research Newsletter.
Summer 1997, Vol. 28, No. 3, pp. 1-8. ———, and Bradburn, Norman M.
Response Effects in Surveys: A Review and Synthesis. Chicago: Aldine, 1974. “
Sugging”.
10
A Practical guide to media research
Sugging. Selling Under the Guise of research: when somebody rings you up
pretending to do a survey, but in fact trying to sell you something. Market
research companies hate sugging, and will never be associated with it.
Summative.
«SUGGING» TERİMİNİ İÇEREN HABERLER
Ulusal ve uluslararası basında konuşulanları ve
sugging teriminin aşağıdaki haberlerde hangi bağlamda kullanıldığını keşfedin.
Rains: Cardinals to Call Up Piscotty for White Sox Series
In his past 50 games, Piscotty has a .306 batting average and .902 on-base-plus-sugging percentage. He has 11 home runs and 41 RBIs in 87 games this ... «InsideSTL, Tem 15»
FTC Imposes Sugging Fines
In the US, the Federal Trade Commission (FTC) and ten state attorneys general have imposed fines on a Florida-based cruise line company and several other ... «Daily Research News Online, Mar 15»
NEWS: Companies behind cold calls face £500000 fines
For some time now we have been actively campaigning to stop rogue operators who undertake 'sugging' (selling under the guise of market research) which we ... «B2B Marketing Online, Şub 15»
SMPN 2 Manyaran Terapkan Mulok Tatah Sungging Wayang
Di Wonogiri baru satu sekolah mengaplikasikan seni tatah sugging wayang, yakni SMPN 2 Manyaran. Sejak 2009 sampai sekarang, SMP ini telah ... «Timlo Net, Oca 15»
The Great Midseason TV Cram (2015 Edition): 10 Shows to Catch …
If that sounds good to you, I sugging moving Sirens to the top of your binge-watching list and stocking up on tissues, because it's bound to leave you crying from ... «TV.com, Ara 14»
Answers to last week's quiz (#379)
Both the terms are used in the market research. Sugging means selling under the guise of market research and Frugging is raising money or soliciting donations ... «Business Standard, Eki 14»
Bernie: Cards' 5 keys to winning NL Central
Adams is batting only .191 with a .229 onbase percentage and .309 sugging percentage vs. lefties this season. That's a .538 OPS. Will Matheny continue to start ... «STLtoday.com, Eyl 14»
Sugging and frugging hotline launched by MRS
UK — The Market Research Society (MRS) is tackling 'sugging' and 'frugging' — selling and fundraising under the guise of research — with a dedicated phone ... «Research Magazine, Tem 14»
MRS Sets Up Sugging / Frugging Hotline
In the UK, the Market Research Society (MRS) has launched a sugging/frugging hotline through which organisations and members of the public can report ... «Daily Research News Online, Tem 14»
Four thoughts on preparing research for the future
It delineates professional market research from “chugging” and “sugging”, reassures the general public concerned about data privacy, and helps gain the ... «Research Magazine, Eyl 13»