与 «BRAND AWARENESS»相关的英语书籍
在以下的参考文献中发现
brand awareness的用法。与
brand awareness相关的书籍以及同一来源的简短摘要提供其在 英语文献中的使用情境。
1
An Analytical Study on Perspectives of
Brand Awareness and ...
Doctoral Thesis / Dissertation from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: -, Maharshi Dyanand Saraswati Universitym Ajmer (Department of Management ...
2
Advertising Promotion and Other Aspects of Integrated ...
Brand awareness is the basic dimension of brand equity. From the vantage point
of an individual consumer, a brand has no equity unless the consumer is at least
aware of the brand. Achieving brand awareness is the initial challenge for new ...
3
The New Strategic
Brand Management: Creating and Sustaining ...
We recommend four indicators of brand assets (equity): l Aided brand awareness
. This measures whether the brand has a minimal resonance. l Spontaneous
brand awareness. This is a measure of saliency, of share of mind when cued by
the ...
4
Managing Corporate Brands: A new approach to corporate ...
Corporate brand awareness The first dimension of corporate brand knowledge is
corporate brand awareness. Corporate brand awareness is usually not explicitly
defined in branding literature, but implicitly considered when it is said that a ...
Prof. Dr. Ralph Berndt, Marcos Ormeno,
2007
This is brand awareness. The second step is a little more challenging. What
adjectives come to mind when you think of that athlete? Or, why is that athlete
your favorite? Your answer probably has something to do with the way the
person plays ...
Bernard James Mullin, Stephen Hardy, William Anthony Sutton,
2007
6
Sport Marketing: Managing the Exchange Process
Aaker's (1991) model of brand equity suggests there are four main components
that contribute to the creation of brand equity: perceived quality, brand
awareness, brand associations, and brand loyalty. In creating a theoretical
framework for ...
George R. Milne, Mark A. McDonald,
1999
Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting ...
8
Product Policy and
Brand Management
10.8.1 Brand Awareness The ability to identify a brand is brand awareness.
Familiar brands succeed in firing a node in the customer's brain. This depends
upon the strength of the node. If the brand is not strong enough and is not able to
fire a ...
9
Perspectives on Cross-Cultural, Ethnographic,
Brand Image, ...
8) predicts: ''Fundamentally, high levels of brand awareness and a positive brand
image should increase the probability of brand choice.'' Keller's 1993 CBBE
model is significant in the context of reviewing the development of brand image
as ...
Arch G. Woodside, Carol M. Megehee, Alfred Ogle,
2009
10
Return on Marketing Investment: Demand More from Your ...
6363 in your target market influences how best to achieve a certain level of brand
awareness. In addition, it also depends on the position of the company in the
marketplace vis a vis the competition. in your target market influences how best to
...
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Is YP's Search Data Strong Enough to Win More Local Digital Ad …
"Not only does it drive brand awareness for these local businesses, but it also enhances the performance of their search campaign.". «Adweek, 七月 15»
How startups are learning social skills from influencers like Amit …
"Basically, it's done for either brand awareness or product launch that could translate into sales," said Talreja. Both Kungwani, 23, a twitterite for ... «Economic Times, 七月 15»
#360business: Cristiano Ronaldo aiming to conquer the world off …
As for Ronaldo, brand awareness in Asia is very high – for instance, the number of followers he has on Chinese social media [Ronaldo had ... «Sport360°, 七月 15»
Secoo Announces Completion of US$55 Million Series E Preferred …
... enhancing the Company's products and services platform and increasing brand awareness and facilitating the Company's fast growth. «Business Wire, 七月 15»
INTERVIEW-Aston Martin F1 deal 'improbable', says CEO
... that while the Infiniti deal with Red Bull had worked well for that luxury marque, Aston Martin did not have any problem with brand awareness. «Eurosport.com AU, 七月 15»
Tangerine helps Liverpool John Lennon Airport take off
... strategy, including the development of rich content, to increase engagement, boost brand awareness and increase conversions. «Manchester Evening News, 七月 15»
Alex Poulos Joins Support.com as Vice President, Marketing
... provider, and increased brand awareness, resulting in consistent recognition for NetDimensions as one of the top providers in their industry. «MarketWatch, 七月 15»
How you can make use of social media to boost brand awareness
Social media utilises various online platforms such as Facebook, Twitter, Instagram and YouTube to create and share information in a ... «Morpeth Herald, 七月 15»
How Z Gallerie uses Instagram to boost brand awareness
The campaign, which launched in March and runs through this month, has helped Z Gallerie boost brand awareness, Mattia says. A month in ... «InternetRetailer.com, 七月 15»
3 Steps to Spread Brand Awareness on Social Media
Pro Tip: Celebrate your customers in your brand's owned media and you will dramatically increase brand awareness/lift. Get the most out of ... «Business 2 Community, 六月 15»