与 «PERRIER»相关的英语书籍
在以下的参考文献中发现
perrier的用法。与
perrier相关的书籍以及同一来源的简短摘要提供其在 英语文献中的使用情境。
1
Strategic Corporate Communication
While Perrier's contamination crisis did not lead to any deaths, or even reported
illnesses, it still demanded resolution and an explanation from the public and the
media. Perrier's actions during the 1990 benzene scare provide as many lessons
...
2
Managing a Crisis: A Practical Guide
THE BUBBLE BURSTS The world famous Perrier drink is iconoclastic. It has long
been associated with a refined taste and was hugely popular with yuppies in the
1980s and 90s. It could do no wrong – it was the epitome of a natural drink ...
Mr Tom Curtin, Daniel Hayman, Naomi Husein, 2004
Georges Perras, technical director at the Perrier bottling plant, explains the
significance of natural carbon dioxide, instead of gas from cylinders. "Natural
carbon dioxide contains around 0-3 per cent of impurities — such as argon,
helium, neon, ...
4
Lifestyle Marketing: Reaching the New American Consumer
This theme developed in their advertising campaign has made it difficult for
competing brands to use similar positioning and a competitive advantage has
been created.10 Perrier: A Case Study One of the most important changes in the
soft ...
Ronald D. Michman, Edward M. Mazze, Alan James Greco, 2003
5
Design Secrets: Packaging: 50 Real-Life Projects Uncovered
(Q Dragon Rouge revitalized Perrier's image not only by subtly redesigning and
reshaping the product's familiar glass bottle (before and after are shown here, left
and right, respectively) but also by creating a brand new PET bottle thai would ...
6
The Food Industry Wars: Marketing Triumphs and Blunders
Perrier was acquired by Nestle in 1992. Nestle, known for marketing coffee (
Nescafe, Taster's Choice, and Hills Brothers) and candy (Butterfinger, Baby Ruth,
and Chunky) in the United States, has a lot of marketing power in supermarkets.
Ronald D. Michman, Edward M. Mazze, 1998
7
Brand Failures: The Truth about the 100 Biggest Branding ...
In 1 990 high levels of the toxic substance benzene were discovered in bottles of
Perrier. The company had little choice but to recall the product. Within a week the
company withdrew 160 million bottles worldwide. However, when the media ...
8
A Short Course in International Marketing Blunders
When asked why the company had decided to expand its recall from North
America to include its entire global output, Laven (in reference to one of Source
Perrier's popular French television commercials) responded, “Perrier is crazy!
9
Cases in Sport Marketing
PERRIER The Perrier Group, the U.S. arm of the eponymous French beverage
company, is also a big player in the beverage market. Perrier has undergone
some challenges in the United States, with a recall of product after concerns ...
Mark A. McDonald, George R. Milne, 1999
10
Echinoderm studies 6 (2001)
Type species: Calycaster monoecus Perrier, 1891 A synonym of Neomorphaster
Sladen, 1889 according to Fisher (1930). monoecus Perrier, 1891b:262. A
synonym of Neomorphaster talismani Sladen, 1889 according Mortensen (1927),
...
Michel Jangoux, John M. Lawrence, 2001
包含词语«PERRIER»的新条目
找出国内和国际出版社所讨论的内容，以及词语
perrier在以下新条目的上下文中是如何使用的。
Times Past: Cricket a hit in early days
The invitation was signed by D Perrier secretary. Terms of admission to the club were eight guineas entrance and seven guineas annual ... «The Sunshine Coast Daily, 七月 15»
Collingswood chef charged with child pornography
Trained at Brasserie Perrier, Capasso entered the South Jersey dining scene in 2007 when he opened the doors of his white tablecloth ... «Cherry Hill Courier Post, 七月 15»
Dylan Moran: Heart and soul of the show
But now the Perrier Award-winning Black Books star is back, with a new show called Off The Hook, and he's very much looking forward to ... «New Zealand Herald, 七月 15»
Review of Nestle water permit neglected for decades
The following month, in June 1987, Beatrice sold its Arrowhead unit to Perrier Group of America Inc. In 1991, the company applied to tap more ... «WTSP 10 News, 七月 15»
Comedian Alan Davies heading for Halifax this autumn
In 1994 he won an Edinburgh Festival Critics Award for Comedy and a Perrier Award nomination and the show was released on VHS as Live ... «Huddersfield Examiner, 七月 15»
5 Spot: Pop open a different summer sip
Perrier's sparkling mineral water is one of my go-to drinks when I want fizz without sugar. I add sliced lime or lemon to the plain sparkling water. «INFORUM, 七月 15»
FLETCHER: Protest against Nestlé doesn't hold water
Nestlé, Perrier, Coke, Pepsi and other companies have done a fantastic job convincing people their drinking water has to be delivered in ... «Kamloops This Week, 七月 15»
Courier Owner Says Drivers Unfairly Targeted
“It's killing the driver count,” says Doug Perrier, owner of Sunfire Courier. “Talking to other business owners who are a part of this, it's getting ... «CJOB, 七月 15»
The trouble with La Croix
La Croix is like Perrier meets North Florida, and it is an unexpectedly delicious union. La Croix has been around since 1981, but its boom in popularity is fairly ... «Grist, 七月 15»
Burberry pay deal makes Christopher Bailey one of best paid FTSE …
Regional heads Pascal Perrier and Andrew Maag cashed in shares awarded in 2012 worth £1.5m and £1.2m respectively. They are left with ... «The Guardian, 七月 15»
