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在以下的参考文献中发现
push money的用法。与
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1
Essentials of Marketing
Push money: ☛ Intermediaries receive push money as a bonus for pushing the
manufacturer's brand through the distribution channel. Often the push money is
directed toward a retailer's salespeople. LinoColor, the leading high-end scanner
...
Charles Lamb, Joe Hair, Carl McDaniel, 2011
2
The Marketing Glossary: Key Terms, Concepts and Applications
Push money, in general, refers to incentives to sellers to promote a product over
competing brands. These incentives also take the form of gifts, vacations and
other non-monetary inducements. "Spiffs" is another term for push money.
A price reduction offered by manufacturers to intermediaries, such as
wholesalers and retailers. push money push money Money offered to channel
intermediaries to encourage them to “push” products—that is, to encourage other
members of ...
Charles Lamb, Joe Hair, Carl McDaniel, 2008
4
Advertising and Integrated Brand Promotion
Push money is carried out through a program in which retail salespeople are
offered a mon- etary reward for featuring a marketer's brand with shoppers. The
program is quite simple. If a salesper- son sells a particular brand of, say, ...
Thomas O'Guinn, Chris Allen, Richard Semenik, 2014
5
Pride-Ferrell Foundations of Marketing
... often part of a display, given to a retailer purchasing a specified quantity of
merchandise premium money (or push money) Also called push money; extra
compensation to salespeople for pushing a line of goods A buy-back allowance
is a ...
6
Distribution Law: Antitrust Principles and Practice
The commercial bribery/section 2(c) problem often arises in common business
setting. For example, many companies offer compensation programs (known as "
spiffs" or "push money") directly to salesmen of their customers. In theory, this
type ...
Selling incentives come in two general forms: push money and sales contests.
The intermediary's sales staff receives push money in the form of additional
compensation to encourage a more aggressive selling effort for a particular
product.
O. C. Ferrell, Michael Hartline, 2012
8
Marketing Communications
A very specific form of incentive directed at retail salespeople is called push
money or a 'spiff' . Marketers provide cash to salespeople to encourage them to '
push' certain products in the marketer's line such as a newly introduced item.
9
2004 U. S. Master Payroll Guide
"Push money" paid to sales employees by distributors is wages to be considered
when paying overtime. Whether awards and prizes must be included in wages
depends on whether the employee worked for them. Holiday bonuses and gifts A
...
Elizabeth C Pope, Barbara S Moore, John W Strzelecki, 2004
Following this episode, people said the Push-Push money was Satan's money. '
Whatgood hasit doneeven those who didgetit?' they asked. In my home, Father's
lament at 'having been swayed by my wife's insistence,' was longand bitter whilst
...
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push money在以下新条目的上下文中是如何使用的。
Apple Inc. Partners With Western Union To Push Money Transfers …
Western Union announced on Tuesday that its money transfer services are now compatible with Apple Inc.'s (NASDAQ:AAPL) Apple Pay service. Accordingly ... «Bidness ETC, 一月 15»
Supe wants to push money for immigrant legal aid to $1.2 million
This week, Chiu announced that the city has budgeted $100,000 this fiscal year to offer legal aid to undocumented immigrants. The money will be used by the ... «SFGate, 八月 14»
Investors push money back into mutual funds
NEW YORK — Main Street investors, who had been bailing out of mutual funds that invest in U.S. stocks since the start of the financial crisis, are plowing cash ... «USA Today, 二月 11»
