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1
Export Marketing Strategy: Tactics and Skills That Work - 8페이지
between its export marketing strategy and its internal and external environments, its export performance will be improved (Cavusgil & Zou, 1994). the Objectives of this Book In this book we seek to present a comprehensive guide for firms ...
Shaoming Zou, Daekwan Kim, 2009
2
International Marketing and Export Management
This book comprehensively covers both international marketing and export management.
Gerald S. Albaum, Gerald Albaum, Edwin Duerr, 2008
3
Export marketing handbook
Nagel and Ndyajunwoha bring their unique combination of academic, governmental, trade association, and private sector experience to bear in this guide to establishing and managing an export marketing business.
Walter H. Nagel, Gaston Z. Ndyajunwoha, 1988
4
Research Handbook on Export Marketing: - 40페이지
Johanson, J. and Vahlne, J.-E. (1990), 'The mechanism of internationalization', International Marketing Review, 7(4), 11–24. Johanson, J.K. and Nonaka, I. (1983), 'Japanese export marketing structure, strategies and counter-strategies', ...
5
Export Marketing of Marine Products - 86페이지
The. Organisation. of. the. Marine. Products. Export. Development. Authority. The Marine Products Export Development Authority (MPEDA) was constituted in the year 1972 under the Marine Products Export Development Authority Act, 1972.
6
Export Strategy: Markets and Competition (RLE Marketing)
This said, it is also necessary to recognise the practical tools of export marketing. The purpose of this chapter is to provide an overview of the major market and marketing decisions in exporting, and to emphasise the fundamental shaping ...
7
The export marketing imperative
A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process — from beginning to end — offering a wealth of information with its comprehensive ...
Michael R. Czinkota, Ilkka A. Ronkainen, Marta Ortiz-Buonafina, 2004
8
Agricultural export marketing in the South Pacific: the ...
Number 8 in the TPacific Policy Papers' series, this book examines the privatisation debate in five South Pacific island countries. Includes a glossary, tables and a bibliography.
Euan Fleming, Hugh Coulter, 1992
