10 BÜCHER, DIE MIT «SPONSORSHIP» IM ZUSAMMENHANG STEHEN
Entdecke den Gebrauch von
Sponsorship in der folgenden bibliographischen Auswahl. Bücher, die mit
Sponsorship im Zusammenhang stehen und kurze Auszüge derselben, um seinen Gebrauch in der Literatur kontextbezogen darzustellen.
1
In the spirit of
sponsorship: Die Einflüsse und Auswirkungen ...
Studienarbeit aus dem Jahr 2011 im Fachbereich Sport - Sportsoziologie, Note: 2,0, Universitat Rostock (Institut fur Soziologie), Veranstaltung: Soziologie, Kapitalismus, Kritik, Sprache: Deutsch, Abstract: "In the spirit of sponsorship" - ...
2
Kontrolle des Sponsorings: State of the Art und methodischer ...
1995 Heigl Ist Image machbar? 1995 Koschler/Merz Sponsorship: The outside
track? 1995 Millman Broadcast Sponsorship - The viewers'views - What does it
do for Sponsors? 1995 Thwaites Professional Football Sponsorship - Profitable
or ...
3
Handbuch Sponsoring: Erfolgreiche Marketing- und ...
Jahrhundert, Köln u.a. Kössner, B. (1995): Kunstsponsoring: neue Initiativen der
Wirtschaft für die Kunst, Wien Lagae, W. (2003): Sports Sponsorship and
Marketing Communications. A European Perspective, London u.a. Meenaghan, ...
Ariane Bagusat, Dr. Christian Marwitz, Maria Vogl,
2008
4
Erlebniskommunikation: Erfolgsfaktoren Für Die Marketingpraxis
Bechara, A., & Damasio, A. R. (2005). The Somatic Marker Hypothesis: ANeural
Theory of Economic Decision. Games andEconomic Behavior, 52(2), 336–372.
Bennett, R. (1999). Sports Sponsorship, Spectator Recall and False Consensus.
Hans H. Bauer, Daniel Heinrich, Michael Samak,
2012
5
Markenwirkung Von Sponsoring: Eine Zeitreihenanalyse Am ...
(2000): Understandind longterm effects of sports sponsorship: Role of experience
, involvement, enthusiasm and clutter, in: International Journal of Sports
Marketing & Sponsorship, Vol. 2 (Issue 2), S. 127-144. Cornwell, T.
BJHumphreys, M.
David Woisetschläger,
2006
6
Negative Kommunikationseffekte von Sponsoring und ...
Pitts, B. G.; Slattery, J. (2004): An Examination of the Effects of Time on
Sponsorship Awareness Levels, in: Sport Marketing Quarterly, 13(1), pp. 43-54.
Poiesz, T. B.C.; de Bont, C. J. P. M. (1995): Do We Need Involvement to
Understand ...
7
Die Werbewirkung von Sportsponsoring
McCook, Kristie; Turco, Douglas; Riley, Roger (1997): A look at the corporate
sponsorship decision-making process, in: Cyber-Journal of Sport Marketing, Vol.
l (2), online im Internet: http://www.ausport.gov.au/fulltext/1997/cism/vln2/mcook.
htm ...
8
Kulturförderpolitik: ein systemtheoretischer Ansatz zur ...
Scottish Sports Council: Sponsorship and Scottish sport. A survey report on
sports sponsorship in Scottland, Edinburgh, 1 996 Sebastian, D.: General
principles for good practice in arts sponsorship in Europe, London, 1993 Shaw, R
.: The arts ...
9
Erlebens- und Einstellungswirkungen von Marketing-Events: ...
Attitudinal Effects of Event- Marketing and Event-Sponsorship: A Comparison. in:
Avlonitis, George J., Papavassiliou, Nikolaos & Papastathopoulou, Paulina (Eds.)
. Sustainable Marketing Leadership. Proceedings of the 35th EMAC Confernce, ...
10
Marketing der Fußballunternehmen: Sportmanagement und ...
Die Ertrags- und Kostenperspektive Die zusammenfassende Bewertung des
Sponsorship findet in der Ertrags- und Kostenperspektive statt. Bei Neuprojekten
geht es um die Schätzung bzw. bei laufenden Projekten um die Berechnung des
...
10 NACHRICHTEN, IN DENEN DER BEGRIFF «SPONSORSHIP» VORKOMMT
Erfahre, worüber man in den einheimischen und internationalen Medien spricht und wie der Begriff
Sponsorship im Kontext der folgenden Nachrichten gebraucht wird.
NASCAR Signs Monster Energy To Multi-Year Premier Series ...
Step aside Sprint. NASCAR's next premier series entitlement sponsor is Monster Energy. The sponsorship was announced today by NASCAR, which brings an ... «Forbes, Dez 16»
Barcelona sign €55m a year shirt sponsorship deal with Japanese firm
Barcelona president Josep Maria Bartomeu, left, and Hiroshi Mikitani, co-founder and CEO of Rakuten, at the announcement of the Spanish club's new shirt ... «The Guardian, Nov 16»
Adidas ends Chelsea sponsorship six years early
German sportswear firm Adidas has said it is ending its sponsorship of English football club Chelsea six years early. Adidas, which has sponsored Chelsea ... «BBC News, Mai 16»
Fifa's Gianni Infantino defends new sponsorship deal with Chinese ...
The Fifa president, Gianni Infantino, faced awkward questions on Friday after announcing a sponsorship agreement with a Chinese conglomerate that has links ... «The Guardian, Mär 16»
Nestlé pulls out of IAAF sponsorship deal over public-image concerns
The fallout from athletics' corruption and doping scandals continued on Wednesday as Nestlé terminated its sponsorship of the IAAF's global Kids Athletics ... «The Guardian, Feb 16»
Adidas to end IAAF sponsorship deal
Adidas, the IAAF's biggest sponsor, has told athletics' world governing body it is to terminate its sponsorship deal four years early. The sportswear giant informed ... «BBC Sport, Jan 16»
Northern Trust moving title sponsorship could create domino effect ...
Northern Trust, the underwriter of the Los Angeles PGA Tour stop since 2008, is moving its title sponsorship to New York starting in 2017. A decade ago the ... «GolfDigest.com, Jan 16»
Nike Reaches $252 Million Deal to Extend Sponsorship at Ohio State
Nike Inc. has agreed to a $252 million deal with Ohio State University to extend its existing sponsorship by 15 years, escalating an arms race among sportswear ... «Wall Street Journal, Jan 16»
How Canada's private refugee sponsorship program works
Of that number, 10,000 will be sponsored privately rather than by the government. A private sponsorship entails a substantial commitment, of which money forms ... «CTV News, Nov 15»
Coca-Cola Ends Financial Sponsorship of Academy of Nutrition and ...
Coca-Cola Co. isn't renewing its financial sponsorship of the Academy of Nutrition and Dietetics, part of a broader funding review at Coke after critics accused ... «Wall Street Journal, Sep 15»