10 BÜCHER, DIE MIT «MEDIA PLANNER» IM ZUSAMMENHANG STEHEN
Entdecke den Gebrauch von
media planner in der folgenden bibliographischen Auswahl. Bücher, die mit
media planner im Zusammenhang stehen und kurze Auszüge derselben, um seinen Gebrauch in der Literatur kontextbezogen darzustellen.
1
Advanced Media Planning
Although this book provides a novel and advanced approach to media planning, the basics are covered as well, making the book suitable for trainees.
John R. Rossiter, Peter J. Danaher, 2011
2
Media Planning: A Practical Guide
This comprehensive resource provides students with a solid foundation in media. This book presents media dynamics--definitions of various popular media terms and how these terms fit into media planning analysis.
3
Advertising Media Planning, Seventh Edition
You’ll find comprehensive coverage of the latest media planning and digital technologies, including: • Organic and sponsored Google search • Digital out-of-home video • Internet banners • Computerized media channel planning • ...
Roger Baron, Jack Sissors, 2010
4
Advertising Media Planning: A Brand Management Approach
Media finance: These are specialists who work on the billing aspect of media. They are typically housed in the media department but are shared with the financial department. The media planner works with the account manager, creative team, ...
Larry Kelley, Kim Sheehan, Donald W. Jugenheimer, 2015
5
Guide to Your Career - Strona 141
ASSOCIATED CAREERS Other careers that use comparable skills to those of media planners are media buyers, advertising executives, and even statisticians. Media planners often move into the marketing part of advertising, working as ...
Alan B. Bernstein, Princeton Review (Firm), 2004
6
Making It in Advertising - Strona 35
As with the media planner's counterpart, the media buyer, this individual must understand the demographics — age, income, education — concerning the media and its audience. The planner must also have complete familiarity with the client's ...
7
The 2013 Thumbnail Media Planner: Fast Media Facts and Data
In addition, this media marketing guide provides a marketing and media overview of several emerging markets-- Baby Boomers, Hispanic market, African American market, and Asian American market.
Ronald D. Geskey, Sr., 2012
8
Media Planning & Buying in the 21st Century
Unlike existing media texts, Media Planning and Buying in the 21st Century places emphasis on media planning and buying in the context of the major marketing and communications trends, from integrated marketing communications, the ...
MR Ronald D Geskey Sr, 2011
9
Behavioural Targeting: An Online Analysis for Efficient ... - Strona 67
campaign optimization as to inform the media planner, the advertiser and the creative agency of these learnings. Profiling clickers as well and comparing these to the converters will give valuable insight as to whether the creative appeals to ...
10
Data, Expert Knowledge and Decisions: An Interdisciplinary ...
After deciding which markets are to receive spot television advertising, the media planner must now allocate the spot television advertising budget between the different markets. If all markets are to receive the same media plan, then the ...
Wolfgang Gaul, Martin Schader, 2012
10 NACHRICHTEN, IN DENEN DER BEGRIFF «MEDIA PLANNER» VORKOMMT
Erfahre, worüber man in den einheimischen und internationalen Medien spricht und wie der Begriff
media planner im Kontext der folgenden Nachrichten gebraucht wird.
Media Planner/ Buyer- MEDIA AGENCY
Are you a Media Buyer with 3 years experience in the Australian market and looking to learn all media trading disciplines? If yes, we would love to hear from you ... «MuMbrella, Nov 15»
TV "na żywo" zarabia coraz więcej. Liderem "Dzień dobry TVN"
wynika z najnowszej analizy domu mediowego Lowe Media, powstałej w oparciu o ... wyjaśnia Michał Bakalarczyk, Senior Media Planner/Buyer Lowe Media. «Media2.pl, Nov 15»
Digital Media Planner & Buyer
Big Wave Digital is pumped to be working with this massive media agency network and cheering to be hiring their newest recruit, Digital Media Planner/Buyer. «MuMbrella, Okt 15»
Digital Media Planner/ Buyer-Boutique Agency
This agency is looking for a talented Media Planner / Buyer with digital skills with at least 2 years experience across planning and buying. This experience must ... «MuMbrella, Sep 15»
Digital Media Planner / Junior Digital Media Planner
Havas Media to jedna z najdynamiczniej rozwijających się agencji komunikacji mediowej na świecie. Nasze biura znajdują się w 116 krajach, w których ... «wirtualnemedia.pl, Aug 15»
Rising Above The Average: The Economics Of Performance Media …
As a media planner, you need to know that every dollar spent is invested in the most effective channel possible. If you only look at high-level performance, ... «AdExchanger, Jul 15»
Top 10 media planners
The brains behind the brawn of Group M's leading media shop, MediaCom's Unerman tops this list for the second successive year as her impact and influence ... «CampaignLive, Dez 14»
Technology And The Media Planner
One of the biggest questions agencies are asking is: What is our talent doing? This is not the first or second post to address the pain points in media planning ... «MediaPost Communications, Sep 14»
Jest media plannerem, a po godzinach... Czysta adrenalina
Czym się zajmuje Media Planner? To nie jest chyba zbyt ... I adrenalina, bo wszystko dzieje się bardzo szybko, a media ciągle się zmieniają. No, i mam ciągłą ... «naTemat, Jun 14»
Influential Media Planner Erwin Ephron, 79, Dies
Erwin Ephron, once one of the industry's most influential media consultants who was widely acknowledged as a force in the development of modern media ... «Adweek, Okt 13»
