10 BÜCHER, DIE MIT «ZMET» IM ZUSAMMENHANG STEHEN
Entdecke den Gebrauch von
zmet in der folgenden bibliographischen Auswahl. Bücher, die mit
zmet im Zusammenhang stehen und kurze Auszüge derselben, um seinen Gebrauch in der Literatur kontextbezogen darzustellen.
1
Using the ZMET Method to Understand Individual Meanings Created by ...
Video game researchers have recently begun to explore qualitative techniques to understand video games and their audiences.
2
Advances in Web and Network Technologies, and Information ...
2.2 Zaltman Metaphor Elicitation Technique (ZMET) In consumer and marketing researches, it might be more difficult to help consumers express their real demands, feelings, and thoughts than to make them understand product and service ...
Kevin C. Chang, Wei Wang, Lei Chen, 2007
3
Sense & Respond: Capturing Value in the Network Era - Strona 169
The company used ZMET to assess different philosophies of giving and determine potential areas on which to focus. Advertising Over the long run, the creative department at PG&E's advertising agency may be the greatest user of ZMET work.
Stephen P. Bradley, Richard L. Nolan, 1998
4
Identifying Hidden Needs: Creating Breakthrough Products - Strona 49
Analysis of ZMET All interviews are tape-recorded and transcribed and in the end transcripts and collages are analyzed for recurring themes, or repeated consumer statements like “simple to operate,” “too difficult to buy” and so on. Detailed ...
K. Goffin, F. Lemke, U. Koners, 2010
5
Advertising Promotion and Other Aspects of Integrated Marketing ...
A specific form of ethnographic research is the Zaltman Metaphor Elicitation Technique (ZMET).13 This technique is based on several underlying premises, such as the fact that most human communication involves nonverbal elements ...
6
Assessment of Couples and Families: Contemporary and Cutting-edge ...
Zaltman Metaphor Elicitation Technique (ZMET), developed by Harvard University's Dr. Gerald Zaltman (2003), is a patented qualitative research tool that enables participants to understand their thinking more fully and to share this thinking ...
7
The Science and Art of Branding - Strona 290
ZMET is not a new technique—it is a hybrid research approach that combines various techniques that were already in existence, such as laddering, repertory grid, photosort, and collage. ZMET helps strategists get a better insight into the ...
Giep Franzen, Sandra Moriarty, 2008
8
Sport Fanship Meaning and Structure Across Two National Cultures: ...
Xiaoyan Xing. The commingling of reason and emotion. Thoughts and feelings are forces which are commingled. As deep mental structures are surfaced through the ZMET interview, the researcher must consider reason and emotion together, ...
9
Leading Edge Marketing Research: 21st-Century Tools and Practices
Zaltman considers ZMET an improvement over laddering because his methodology incorporates metaphors, which are central to consumer thinking, and because the interview process enables researchers to explore more deeply the meaning ...
Robert J. Kaden, Gerald Linda, Melvin Prince, 2011
10
Understanding and Governing Sustainable Tourism Mobility: ...
checklists used by many homebuyers and real-estate agents are an inaccurate representation of consumer home choice. The answers are illustrated in a ZMET consensus map which identified 24 motives influencing home choice. The ZMET ...
Scott A. Cohen, James E.S. Higham, Gossling Stefan, 2014
10 NACHRICHTEN, IN DENEN DER BEGRIFF «ZMET» VORKOMMT
Erfahre, worüber man in den einheimischen und internationalen Medien spricht und wie der Begriff
zmet im Kontext der folgenden Nachrichten gebraucht wird.
Time is a luxury
That's why we used ZMET (Zaltman metaphor elicitation technique) in this research project. Although luxury is in the eye of the beholder, some common unifying ... «Research Magazine, Sep 15»
E devlet kayıt yapma yök üniversite kaydı e kayıt
E-devlet kayıt yapma Bu h zmet sadece s stem destekleyen ün vers telere kayıt ... destekleyen ün vers teler n l stes n h zmet n bаşlangıç ekrаnında göreb l rs n z. «Axis of Justice Türkiye, Aug 15»
Ricardo Donoso Reveals 'Machine to Machine' LP
According to a press release, Machine to Machine employs subliminal techniques like backmasking, ZMET and hidden messages, making the album "a ... «Exclaim!, Jul 15»
Two Overlooked Aspects Of Your Site Design That May Be Hurting …
It was only after discovering his own personal brand using the ZMET technique (above) that he secured 17 brand partners with similar brand attributes, leading ... «Business 2 Community, Sep 14»
SXSW14: Neuromarketing is the next step in engagement
The essence of ZMET reduces to exploring the human unconscious with specially selected sets of images that cause a positive emotional response and activate ... «Marketing, Mär 14»
Growing BDRC Continental Restructures and Promotes Seven
Smith joined the company in 2001, and is focused on international research and qualitative, the latter including the company's proprietary technique ZMET. «Daily Research News Online, Jan 14»
Estudo "Trustparency" da Giovanni+Draftfcb é escolhido para o …
A pesquisa utiliza a metodologia ZMET, desenvolvida pela Harvard Business School para análise do funcionamento da mente fundamentado na psicologia ... «Portal da Propaganda, Dez 13»
'Global Brand Power': Barbara Kahn on How Branding Has Changed
There's one tool called the ZMET where you let them take pictures. They may not be able to verbally tell you what they think about the brand, but they can show ... «Knowledge Wharton Today, Jul 13»
Trapped in America's Economic Gulag
The research was conducted using the Zaltman Metaphor Elicitation Technique (ZMET®), a patented methodology that invites people to use metaphoric imagery ... «PR Web, Feb 12»
Retail therapy
Then there is the Zaltman Metaphor Elicitation Technique (ZMET), a patented interview process used by companies around the world that guarantees to go ... «The Economist, Dez 11»
