10 GERMAN BOOKS RELATING TO «AD-COPY»
Discover the use of
Ad-Copy in the following bibliographical selection. Books relating to
Ad-Copy and brief extracts from same to provide context of its use in German literature.
1
Standard Dictionary of Advertising, Mass Media and ...
... audience ad canvasser -» advertising canvasser ad column Anzeigenspalte f -
» advertisement column, advertising column ad columns pl Anzeigenteil m (einer
Seite, einer Zeitung) -» advertisement columns, advertising columns ad copy 1.
Wolfgang J. Koschnick,
1983
2
Thematischer Wirtschaftswortschatz Englisch
... n art director n visualizer n Our company's advertising depart- ment sends all of
its ad copy to a visualizer for layout work. patronage n The new artwork on our
latest posters is intended to increase young peoples' patronage of our theater.
Stephen C. France, Bernd Kolossa, Philip Mann,
1995
3
Windows 7 im Unternehmen: Das Handbuch für Administratoren
... Trap "Beispiel zum Testen von Fehlerabfangen" "Erst geht al les gut. . ." copy g:
\daten\lieferanten c:\temo\Daten "Dann läuft es nicht mehr so gut (falscher Pf ad ]
copy g:\daten\lieferanten k:\daten\lieferanten "Und dann folgt Unsinn (falsches ...
Holger Schwichtenberg, Manuela Reiss, Jochen Ruhland,
2010
4
Medien machen Marken: eine Medientheorie des Marketing und ...
... ad campaign of the late 1960ies and 1970ies — ›It's the Real Thing‹ — had an
earlier wide visibility in a campaign in the early 1940s; but the concept itselfgoes
back at least to 1908, when the ad copy urged the consumer, ›Get the genuine.
5
Hauptdarsteller Schrift: ein Überblick über Schrift in Film ...
His language is the empty jargon of ad copy, his possessions are visualized as
consumer products, his environment has the aestheticized, air-brushed look of a
lifestyle commercial. In a postmodern collapse of image and self, of simulation ...
6
How to Create Selling eCommerce Websites
... one element on the page at a time. This element may be any part of the Web
page critical to conversions (e.g. button color, size, ad copy headline). Contrast
this to multivariate testing, where multiple different elements are tested at a time.
7
Englischsprachige Shakespeareparodien Des 20. Jahrhunderts: ...
Text must be complemented by clever interface design and clear graphics. Think
brilliant ad copy, not long-form literature. Think pert, breezy pieces almost too
ephemeral for print. Think turned-up volume — cut lines that are looser, grabbier,
...
8
Empirischer Journalismus: Verfahren zur Erkundung ...
Viele Zeitungen würden sich langweilig lesen, weil ihnen der Plot fehle, daher
betrachte man eben lieber die Werbung, denn die bestehe fast nur aus Plots. »
The ad copy writer can make our newspaper readers >walk a mile for a camel.
9
The Russian Embassy Party
But you made the mistake of passing ad copy for Jeeps to some publicity
fimctionary for Kaiser Motors. You had 'gross horsepower' and 'overhead-cam six'
and 'domed pistons' to wow anyone who didn't know what an auto company was
...
10
Kriterien eines erfolgreichen Direktvertriebs über das ...
Über diesen Report wird eine kurze „Ad Copy“ verfaßt, die 71 Ein Gericht hat
erstmals einer Internet-Agentur die Werbung per E-Mail in Deutschland verboten
(Landgericht Traunstein, Aktenzeichen 2HK 03755/97); Vgl. 0.V.: Gericht
verbietet ...