WHAT DOES COPYTESTING MEAN IN GERMAN?
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see the original definition of «Copytesting» in the German dictionary.
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see the automatic translation of the definition in English.
Definition of Copytesting in the German dictionary
Advertising psychological investigation method, which wants to determine the quality of an advertisement, by checking how a group of people responds to a submitted pattern. werbepsychologische Untersuchungsmethode, die die Qualität eines Werbemittels feststellen will, indem sie prüft, wie eine Personengruppe auf ein vorgelegtes Muster reagiert.
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see the original definition of «Copytesting» in the German dictionary.
Click to
see the automatic translation of the definition in English.
10 GERMAN BOOKS RELATING TO «COPYTESTING»
Discover the use of
Copytesting in the following bibliographical selection. Books relating to
Copytesting and brief extracts from same to provide context of its use in German literature.
1
Erlebens- und Einstellungswirkungen von Marketing-Events: ...
12 (2002), No. 1, pp. 35-49. Alwitt, Linda F. & Prabhaker, Paul R. (1992).
Functional and Belief Dimensions of Attitudes to Television Advertising:
Implications for Copytesting, in: Journal of Advertising Research, Vol. 32 (1992),
No. 5, pp. 30-42.
2
Die generelle Einstellung deutscher Rezipienten gegenüber ...
(May/June), 16-26. Alwitt, L. F. & Prabhaker. P. R. (1992). Functional and belief
dimensions of attitudes to television advertising: Implications for copytesting.
Journal of Advertising Research, 32. (September/October), 30-42. Anderson.
R. D. ...
3
Werbung von gestern bis morgen: Die Akzeptanz ...
Functional and belief dimensions of attitudes to television advertising: Implication
for copytesting. Journal of Advertising Research 32, (5), 3042. ARD/ZDF-
WERBUNG SALES & SERVICES. (1999). Werbeakzeptanz 1999: Der
Stellenwert der ...
4
Markenbindung Durch Personalisierte Internetauftritte
Stewart, D. W., Pechmann, C., Srinivasan, R., Stroud, J., Bryant, B. (1985): „
Methodological and Theoretical Foundations of Advertising Copytesting: A
Review“, in: Current Issues & Research in Advertising, 1985, Vol. 8, No. 1, S. 1 –
74. Stock ...
5
Werbung Im Thematisch Passenden Medienkontext
Influence of Beer Brand Identification on Taste Perception. Journal ofMarketing
Research, 1(3), 36. Alwitt, L. F. & Prabhaker, P. R. (1992). Functional and Belief
Dimensions of Attitudes to Television Advertising: Implications for Copytesting.
Sebastian Sieglerschmidt, 2008
6
Fundraising Im Non-Profit-Sektor: Marktbearbeitung Von ...
Young, C.E. (2008): A Short History of Television Copytesting, in: Young, C.E. (
Hrsg.), The Advertising Research Handbook, 2. Aufl., Seattle, Washington Ideas
in Flight, S. 1-32. 18 Erfolgskontrolle bei Corporate Publishing im Non-Profit-
Sektor ...
Monika Bär, Jan Borcherding, Bernhard Keller, 2010
7
Werbewirkungsforschung: Grundlagen - Probleme - Ansätze
... to Tele- vision Advertising Implications for Copytesting In: Journal of
Advertising Research, Vol 32, 5/(Sept/Oct ) 1992, S 30-42 Anderson, Paul F
Marketing Scientific Progress, and Scientific Method In: Journal of Marketing, Vol
47, Fall 1983, ...
8
Produkttests in der Marketingforschung
4, S. 477-480. Dünn, T. F./Ziff, R. (1974): PREP: A new copytesting system, in:
Journal of Advertising Research, Vol. 14, 1974, No. 5, S. 53-59. Dykstra, O. (1960
): A note on the analysis of consumer preference data, in: Food Technology, Vol.
9
Advances in Advertising Research (Vol. 1): Cutting Edge ...
(2007) and Calder et al (2009) show that various experience measures are
associated with copytesting measures of magazine and banner ads. They find,
for instance, that the consumer's experience of the usefulness of a site is related
to the ...
Ralf Terlutter, Sandra Diehl, Shintaro Okazaki, 2010
... US) controlling - (GB) controllership Cutoff-Verfahren Copytesten n (Mk)
copytesting Courtage Í (Fin) brokerage CpDKonto n (Fin) suspense account
CPFFVertrag m (com) cost plus fixed fee contract CPlFVertrag m (com) cost plus
incentive ...
