Meaning of "corporate identity" in the English dictionary

PRONUNCIATION OF CORPORATE IDENTITY

corporate identity  [ˈkɔːpərət aɪˈdentɪtɪ]

GRAMMATICAL CATEGORY OF CORPORATE IDENTITY

Corporate identity is a noun.

A noun is a type of word the meaning of which determines reality. Nouns provide the names for all things: people, objects, sensations, feelings, etc.

WHAT DOES CORPORATE IDENTITY MEAN IN ENGLISH?

Corporate identity

A corporate identity is the overall image of a corporation or firm or business in the minds of diverse publics, such as customers and investors and employees. It is a primary task of the corporate communications department to maintain and build this identity to accord with and facilitate the attainment of business objectives. It is usually visibly manifested by way of branding and the use of trademarks. Corporate identity comes into being when there is a common ownership of an organizational philosophy that is manifest in a distinct corporate culture. At its most profound, the public feel that they have ownership of the philosophy. Corporate identity helps organizations to answer questions like “who are we?” and “where are we going?” Corporate identity also allows consumers to denote their sense of belonging with particular human aggregates or groups. In general, this amounts to a corporate title, logo and supporting devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved colour palettes, typefaces, page layouts and other such.

Definition of corporate identity in the English dictionary

The definition of corporate identity in the dictionary is a distinct `persona' that a corporation adopts in order to achieve its business objectives and that is manifest in its `philosophy', its `culture' and its branding.

TRANSLATION OF CORPORATE IDENTITY

Find out the translation of corporate identity to 25 languages with our English multilingual translator.

The translations of corporate identity from English to other languages presented in this section have been obtained through automatic statistical translation; where the essential translation unit is the word «corporate identity» in English.

• Translator English - Chinese: 企业形象
• Translator English - Spanish: identidad corporativa
• English: corporate identity
• Translator English - Hindi: कॉर्पोरेट पहचान
• Translator English - Arabic: الهوية المؤسسية
• Translator English - Russian: фирменный стиль
• Translator English - Portuguese: identidade corporativa
• Translator English - Bengali: কর্পোরেট পরিচয়
• Translator English - French: identité d´entreprise
• Translator English - Malay: identiti korporat
• Translator English - German: Corporate Identity
• Translator English - Japanese: コーポレートアイデンティティ
• Translator English - Korean: 기업의 정체성
• Translator English - Javanese: Identitas perusahaan
• Translator English - Vietnamese: sắc của công ty
• Translator English - Tamil: நிறுவன அடையாளம்
• Translator English - Marathi: कॉर्पोरेट ओळख
• Translator English - Turkish: kurumsal kimlik
• Translator English - Italian: identità aziendale
• Translator English - Polish: corporate identity
• Translator English - Ukrainian: фірмовий стиль
• Translator English - Romanian: identitate de corporatie
• Translator English - Greek: εταιρική ταυτότητα
• Translator English - Afrikaans: korporatiewe identiteit
• Translator English - Swedish: företagsidentitet
• Translator English - Norwegian: bedriftens identitet

10 ENGLISH BOOKS RELATING TO «CORPORATE IDENTITY»

Discover the use of corporate identity in the following bibliographical selection. Books relating to corporate identity and brief extracts from same to provide context of its use in English literature.

Designing Corporate Identity: Graphic Design as a Business ...

How to land, work with & retain large clients from a designer's perspective. Hundreds of images illustrate successful effective branding campaigns.

Pat Matson Knapp, 2001

The Big Book of Corporate Identity Design

Several hundred highly diverse corporations and their identities are shown in this book.

David E. Carter, 2001

Facets of Corporate Identity, Communication and Reputation

This book brings clarity and new theoretical insights to an important aspect of modern business.

TC Melewar, 2008

Examining the visual culture of corporate identity

Guest produced by Christ Kelly from London creative studio Mono Design, this brilliant new edition takes a fresh look at the visual culture and language of corporate identity.

Bill Cranfield, 2003

American Corporate Identity 2009

Many trendsetting styles have first appeared in this series since its inception, making this book a must-have reference for every corporate identity designer's bookshelf.

David E. Carter, 2008

Chinese Corporate Identity

This book represents the first study of economic restructuring in reform era China to apply the concepts of identity and corporate space; notions that have become increasingly relevant as foreign invested and Chinese ventures face complex ...

Peter J. Peverelli, 2006

Global Corporate Identity 3

Work from 30 different countries and five continents is represented in this book making it a welcome addition to any graphics reference library.

David E. Carter, 2007

Corporate Identity: Making Business Strategy Visible Through ...

Positing that as competing products become increasingly similar it is essential for a company to establish a strong corporate identity, this reference relates just how to develop identity, and hence, market share

Wally Olins, 1990

Creating Corporate Reputations : Identity, Image and ...

This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation.

Grahame Dowling, 2000

Contemporary Thoughts on Corporate Branding and Corporate ...

This book brings together recent thoughts on corporate branding and corporate identity management on the basis of practitioners' own experiences.

T. C. Melewar, Elif Karaosmanoglu, 2008

10 NEWS ITEMS WHICH INCLUDE THE TERM «CORPORATE IDENTITY»

Find out what the national and international press are talking about and how the term corporate identity is used in the context of the following news items.

Say hello to Yello as Recsolu introduces new corporate identity

Graduating college and transitioning to life in the workplace is an enormous opportunity for young professionals to rebrand their image to ... «Built In Chicago, Jul 15»

New corporate identity for Swedish pump maker Tapflo

Tapflo AB has unveiled a new corporate identity that reflects the ... The graphics of the new corporate identity are built around the Tapflo logo ... «World Pumps, Jul 15»

Senior Marketing Designer

Must be proficient from concept, design, finished art and print production of e.g. Logo, corporate identity, email marketing newsletters, online ... «Bizcommunity.com, Jul 15»

BMW dealership prepares to open doors

"It's built for us to grow and it's the latest corporate identity that BMW Canada has," he said. The dealership will start with 12 full-time and two ... «The Kingston Whig-Standard, Jul 15»

McDonalds plan to revamp restaurant in Leicester's Highcross …

The firm says it wants to bring the branch into line with its corporate identity. It wants to install a 47 inch promotional telly screen looking out into ... «Leicester Mercury, Jul 15»

The plan to make Johannesburg home to a digital revolution

Only a handful maintained any vestige of corporate identity, and in none apart from Hull and Preston and Chester did it have any meaning ... «CityMetric, Jul 15»

Comcast Renames 30 Rock "The Comcast Building"

The move is just the latest corporate identity shift for the building, originally dubbed the RCA building back in 1937. The building was renamed ... «DSL Reports, Jul 15»

Zacks Rating on MDC Partners Inc.

... market research, corporate identity, design and branding, social media and marketing, ecommerce and other related services. MDC operates ... «News Watch International, Jul 15»

SPI Distribution changes name to 'strengthen' identity

... spirits beverage holding company in the Baltic countries, Amber Beverage Group, and will strengthen the group's unified corporate identity”. «The Spirits Business, Jul 15»

MPHOKO SOLD A DUMMY

HCCL corporate identity and public relations manager Elta Sanangura told NewsDay: “The fact is that we are still in the commissioning phase ... «NewsdzeZimbabwe, Jul 15»