Meaning of "product placement" in the Polish dictionary

PRONUNCIATION OF PRODUCT PLACEMENT IN POLISH

product placement

WHAT DOES PRODUCT PLACEMENT MEAN IN POLISH?

Product placement

Product placement - one of the marketing tools to promote products and services. The mechanism consists in referring to the product in the middle of the message in such a way that it speaks to the recipient's subconscious and encourages him to use without conveying obvious and open advertising. The technique is also used in television broadcasts, video, books, theater shows, computer games, etc. This type of promotion is done by: ▪ showing the products or their trademarks in selected scenes of the film; ▪ using or consuming products by heroes; ▪ product talk; ▪ showing the trade mark as a background to other events; ▪ persuading actors to use specific brand products outside the plan. The story of this propaganda technique dates back to the twenties when the number of radio stations increased in the United States. It was used by manufacturers of various brands to pay the broadcasters in exchange for helping to advertise their products and services. The biggest misuse was committed by American cigarette manufacturers.

TRANSLATION OF PRODUCT PLACEMENT

Find out the translation of product placement to 25 languages with our Polish multilingual translator.

The translations of product placement from Polish to other languages presented in this section have been obtained through automatic statistical translation; where the essential translation unit is the word «product placement» in Polish.

• Translator Polish - Chinese: 植入式广告
• Translator Polish - Spanish: colocación de productos
• Translator Polish - English: product placement
• Translator Polish - Hindi: उत्पाद प्लेसमेंट
• Translator Polish - Arabic: وضع المنتج
• Translator Polish - Russian: размещение продукта
• Translator Polish - Portuguese: colocação de produtos
• Translator Polish - Bengali: পণ্য বসানো
• Translator Polish - French: placement de produit
• Translator Polish - Malay: penempatan produk
• Translator Polish - German: Produktplatzierung
• Translator Polish - Japanese: プロダクト・プレイスメント
• Translator Polish - Korean: 제품 배치
• Translator Polish - Javanese: seko produk
• Translator Polish - Vietnamese: vị trí sản phẩm
• Translator Polish - Tamil: தயாரிப்பு வாய்ப்பு
• Translator Polish - Marathi: उत्पादन स्थान
• Translator Polish - Turkish: ürün yerleştirme
• Translator Polish - Italian: collocamento del prodotto
• Polish: product placement
• Translator Polish - Ukrainian: розміщення продукту
• Translator Polish - Romanian: plasarea de produse
• Translator Polish - Greek: τοποθέτηση προϊόντων
• Translator Polish - Afrikaans: produk plasing
• Translator Polish - Swedish: produktplacering
• Translator Polish - Norwegian: produktplassering

10 POLISH BOOKS RELATING TO «PRODUCT PLACEMENT»

Discover the use of product placement in the following bibliographical selection. Books relating to product placement and brief extracts from same to provide context of its use in Polish literature.

Branded Entertainment: Product Placement & Brand Strategy in the ...

" Patrick Quinn, PQ Media Branded Entertainment explains how product placement, a long-time phenomenon in films, has gone beyond this to now embrace all media.

Jean-Marc Lehu, 2007

Handbook of Product Placement in the Mass Media: New Strategies in ...

The Handbook of Product Placement in the Mass Media: New Strategies in Marketing Theory, Practice, Trends, and Ethics presents careful research, expert opinion, and insiders’ perspectives on: product placement’s historical ...

Mary-Lou Galician, 2013

Product Placement: The Analysis of a Marketing Communication Instrument

However, this is only the case when it is planned carefully and a number of aspects are taken into consideration.

Johanna Bueß, 2004

Product Placement in Hollywood Films: A History

This is the history of advertising in motion pictures from the slide ads of the 1890s to the common practice of product placement in the present.

Kerry Segrave, 2004

An analysis of "Product Placement" as a strategic communication ...

Inhaltsangabe:Abstract: The dissertation scrutinises the opportunities that product placement may entail as an additive and integral part of a company s marketing mix.

Michael Knöppel, 1999

Product Placement Effectiveness. Implicit Recall and Brand Image at ...

Master's Thesis from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 9.0 (out of 10), Maastricht University (School of Business and Economics), course: Strategic Marketing, ...

Hendrik Arnold, 2013

The Effectiveness of Product Placement for the Automobile Industry ...

Master's Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (1,0), Hawai'i Pacific University, 80 entries in the bibliography, language: English, ...

Frank Günnemann, 2008

Product Placement Advertising Ideas - Strona 4

Advertising has taken a unique place in product placement in movies, retail and other outlets whereby products can be promoted. Product Placement Advertising Ideas is but a reference of ideas for some of the thousands of product ...

Barter Publishing, 2006

Product Placement as Public Relations: Examining the Role of Product ...

Further discussion, research limitation, implications and future research are presented in the Discussion Chapter.

Ping Wang, 2009

Product Placement and Branded Entertainment: A Look Into the ...

Another issue that will be covered includes a survey of similar marketing techniques that at times have been seen as an extension or a better version of product placement: branded entertainment and advertainment.

Marina Soares Negrao, 2011

10 NEWS ITEMS WHICH INCLUDE THE TERM «PRODUCT PLACEMENT»

Find out what the national and international press are talking about and how the term product placement is used in the context of the following news items.

Przychód z product placement w "Spectre" pokryje 2/3 kosztów …

Eksperci z niemieckiej agencji reklamowej Landor - jak podaje Press - wyliczyli, że wpływy z tytułu product placement w najnowszym Bondzie będą prawie ... «Interaktywnie.com, Oct 15»

Product placement w Spectre. Oto, co tym razem reklamuje Bond

Korespondencja mailowa producentów "Spectre", która wyciekła w czasie produkcji najnowszego Bonda, ujawnia wiele ciekawych faktów na temat budżetu ... «Wirtualna Polska, Oct 15»

Zobacz, czy warto inwestować w product placement na na YouTube

YouTube to platforma o dużym potencjale, jeśli chodzi o product placement – wynika z analizy przeprowadzonej przez agencję badawczą IRCenter - bo ... «Interaktywnie.com, Oct 15»

PlayStation gwiazdą kina, czyli product placement konsoli Sony

Product placement lub „lokowanie produktu” (angielska wersja brzmi zdecydowanie lepiej) - jeżeli w tej chwili masz przed oczami kultową scenę i wers „I love ... «Polygamia.pl, Sep 15»

Ile płacą producenci za lokowanie produktów w programach?

Zobaczcie, ile trzeba zapłacić za product placement w M jak miłość, a ile u ... Oczywiście nie jest to przypadek, tylko product placement - reklama, za którą ... «Kozaczek.pl, Sep 15»

Polskie odznaczenie dla dyrektora Biedronki. Koziński: To wygląda …

... dyrektora Biedronki. Koziński: To wygląda jak product placement ... dwuznaczności. – Teraz to wygląda jak nic innego, tylko product placement – skwitował. «Telewizja Republika, Jul 15»

Marina Łuczenko: Ślub z reklamą w tle? “Product placement level …

“Product placement level hard”! Marina Łuczenko i Wojciech Szczęsny biorą ślub. Gdzie i kiedy odbędzie się uroczystość? Tego na razie nie wiadomo. «Radio Eska, Jul 15»

MEC: Widzowie lubią prawdziwe marki w serialach. Najwięcej …

Wysoki poziom akceptacji dla product placement wśród widzów wynika z zakończonego właśnie badania MEC Access, działu akcji specjalnych agencji ... «Media2.pl, Jun 15»

Widzów nie denerwuje product placement

Z badania przeprowadzonego przez MEC Analytics & Insight na polskich internautach wynika, że 54 proc. dorosłych (powyżej 20. roku życia) lubi, gdy ... «Rzeczpospolita, Jun 15»

Milking it: Transformers 4 wins prize for movie with most product …

While rules on small screen product placement have led to the introduction of the letter “p” whenever something is about to be hawked in your direction, such ... «The Guardian, Mar 15»