10 LIBROS DEL POLACO RELACIONADOS CON «MEDIA BUYER»
Descubre el uso de
media buyer en la siguiente selección bibliográfica. Libros relacionados con
media buyer y pequeños extractos de los mismos para contextualizar su uso en la literatura.
1
Careers in Communications and Entertainment - Strona 260
The media supervisor must be a good businessperson, a sharp negotiator, and a stickler for detail and accuracy. Senior media buyer. The senior media buyer spends the client's money according to an agreed plan. He or she consults with the ...
2
Advertising For Dummies - Strona 288
If you need one good reason to hire an ad agency, here it is: the media buyer. If he is diligent and knowledgeable, he can stretch your media budget, regardless of its size, as tightly as it can be stretched. This person fields all phone calls from, ...
3
Successful Christian Television - Strona 137
In order to farm out some of this work, most major ministries use media or time buyers - agencies or individuals who specialize in representing your organization to the individual stations and networks across the nation. These representatives ...
4
Marketing Communications - Strona 214
6.5.3 Media buying Traditionally, media departments have been divided into two clear and complementary functions - media planning and media buying (Muller, 1999:339-41). In the heavily regulated and oligopolistic media environment that ...
Ludi Koekemoer, Steve Bird, 2004
5
Advertising: Principles and Practice - Strona 405
The most common format for the media allocation is a graph for presentation purposes, backed up by a spreadsheet that ... MEDIA BUYING The media plan is a recommendation that the client must approve before any further steps are taken.
Sandra Moriarty, Nancy D. Mitchell, William D. Wells, 2014
6
The Advertising Business: Operations, Creativity, Media ...
The distinguished contributors reflect a global mix of academic and professional backgrounds, and most chapters - complemented by a few adaptations of classic articles - have been specifically written for this volume.
7
How to Get Into Marketing and PR - Strona 118
Unlike media sellers, who are on basic and commission, buyer usually command a realistic living wage. It could start at £15,000 and rise to £35,000, depending on the budget and the prestige of the client you are buying space for. Regular.
8
Advertising Media Planning: A Brand Management Approach
In this case, the sales barely covered the cost of the media purchased. This particular media placement was not nearly as effective as the prior one. Armed with this information, the media buyer knows that the average cost-per-lead is $15.
Larry Kelley, Kim Sheehan, Donald W. Jugenheimer, 2015
9
Prepare to Be a Millionaire - Strona 385
THE MEDIA BUYER So you have your credit card merchant account, your check-byphone setup, and your call center and fulfillment center. Now are you ready to approach the station? You can try individual calls, but I think it's best to hire a ...
Tom Spinks, Kimberly Spinks-Burleson, Lindsay Spinks-Shepherd, 2008
10
Electronic Media Management, Revised - Strona 173
The account executive's principal contact in agency accounts is with media buyers. Generally, they are much more knowledgeable than retailers about broadcast advertising, and their concerns are different. While a retailer is interested in ...
Peter Pringle, Michael F Starr, 2013
10 NOTICIAS EN LAS QUE SE INCLUYE EL TÉRMINO «MEDIA BUYER»
Conoce de qué se habla en los medios de comunicación nacionales e internacionales y cómo se emplea el término
media buyer en el contexto de las siguientes noticias.
Advertising giant WPP buys majority stake in digital media buyer …
A sign of the times? Ad giant WPP announced this morning it had bought a majority stake in Essence, a London-based digital media buyer. In a statement this ... «City A.M., Nov 15»
Yahoo's NFL debut bodes well for game streaming: media buyers
Yahoo had guaranteed advertisers 3.5 million viewers in the United States, media buyers told Reuters last week, though it was unclear if that guarantee ... «Reuters, Oct 15»
Here's Where The World's Largest Media Buyer Spends Its Money
The world's largest ad agency holding company, WPP, spends $76 billion annually on advertising through its buying and planning arm, GroupM. On Thursday ... «Marketing Land, Ago 15»
Former Hachette CIO Ralph Munsen Joins Media Buyer GroupM
Ralph Munsen, former CIO at publisher Hachette Book Group, has been named managing partner and global head of development at GroupM, the media ... «Wall Street Journal, Ago 15»
Hyundai, Kia Pick New Media Buyer
Hyundai Motor America Inc. in Fountain Valley said it will shift its media-buying business to Canvas Worldwide, effective Jan. 1. The deal includes similar ... «Orange County Business Journal, Ago 15»
Which Networks' Data Platforms Do Media Buyers Actually Like?
Data dominated this year's upfront presentations, as each network claimed it had the best data platform to help advertisers and media buyers enhance TV buys. «Adweek, Ago 15»
Enlist Your Media Buyer in Fight Against Piracy and Bot Fraud
Piracy through the sale of counterfeit goods over the internet is rampant. While there is much controversy over the actual costs to brand owners whose goods are ... «AdAge.com, May 15»
Accounts in Review: PHD Becomes a Leading Player on SC Johnson
The agency, which started as a digital media buyer for SC Johnson, added global ... In the process, PHD supplanted Maxus as the company's media horse. «Adweek, May 15»
NBCUniversal Unveils Exclusive Media Buyer Insights Research
Using the Nielsen Buyer Insights (NBI) database, this study linked first quarter 2014 ... NBCUniversal is one of the world's leading media and entertainment ... «Broadway World, May 15»
Media Buyer of the Year 2014
Merrifield is so well-regarded in the industry that a number of buyers and sellers were genuinely surprised that we had not named her our Media Buyer of the ... «Television Week, Oct 14»
