CHE SIGNIFICA NARROWCASTING IN INGLESE
narrowcasting
Narrowcasting è stato tradizionalmente inteso come la diffusione di informazioni ad un pubblico ridotto; Non al pubblico più ampio. Chiamata anche marketing di nicchia o marketing target, la stretta copertura coinvolge i messaggi multimediali in segmenti specifici del pubblico definiti da valori, preferenze, attributi demografici e / o sottoscrizioni. Il Narrowcasting si basa sull'idea postmoderna che il pubblico di massa non esiste. Mentre i primi usi del termine appaiono nel contesto dei programmi radiofonici di sottoscrizione alla fine degli anni '40, il termine è entrato nel lessico comune per lo scienziato informatico e il pubblico avvocato JCR Licklider, che in un rapporto del 1967 prevedeva "una molteplicità di reti televisive Volto a servire le esigenze di pubblico più piccolo e specializzato. "Qui," ha dichiarato Licklider, "vorrei coniugare il termine" narrowcasting ", usandolo per sottolineare il rigetto o la dissoluzione dei vincoli imposti dall'impegno ad un monolito , Approccio broadcast.
definizione di narrowcasting nel dizionario inglese
La definizione di narrowcasting nel dizionario è l'atto di fornire a una piccola area televisiva via cavo. Un'altra definizione di narrowcasting è l'atto di rivolgersi a un pubblico specializzato alla radio o alla televisione.
PAROLE IN INGLESE ASSOCIATE CON «NARROWCASTING»
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10 LIBRI IN INGLESE ASSOCIATI CON «NARROWCASTING»
Scopri l'uso di
narrowcasting nella seguente selezione bibliografica. Libri associati con
narrowcasting e piccoli estratti per contestualizzare il loro uso nella letteratura.
4. Narrowcasting. in. diaspora. Middle. Eastern. television. in. Los. Angeles'.
Hamid. Naficy. Diaspora television as a genre Middle Eastern television
programmes aired in Los Angeles are a constitutive part of the dynamic and
multifaceted ...
Karim Haiderali Karim,
2003
2
The Age of Television: Experiences and Theories
The vast audience united in front of the screen by a typical generalist programme
aimed at families would, if confronted by narrowcasting, be split into fragments by
an assortment of networks bent on giving (or so it is promised) everyone what ...
3
Integrated Business Communication: In a Global Marketplace
Narrowcasting is another way of looking at the receivers of your business
messages, whether individuals or a customer database. The term “narrowcasting
” was first used by the mass media industry to mean the opposite of broadcasting.
Bonnye E. Stuart, Marilyn S. Sarow, Laurence Stuart,
2007
4
Narrowcasting: Why Automated Political Calls Work, and Why ...
By the final days of the election cycle in 2000, national television news was estimating that the Gore-Lieberman campaign was set to deliver 15 million pre-recorded calls in the same 20 states that the GOP was targeting with 50 million ...
Tom Stock, Nick Borst,
2004
5
Floating Lives: The Media and Asian Diasporas
This is not simply because these developments are important evidence that the
media imperialist and global homogenisation theorists are wrong, but also
because ethnic narrowcasting is a manifestation of the emergence of new media
sites ...
Stuart Cunningham, John Sinclair,
2001
6
Formations: 21st Century Media Studies
Who Wants To Be A Millionaire? is very much a creature of the current trend (and
its contradictions) which is well advanced, The endgame has begun. Stop and
think Broadcasting, narrowcasting and broadcatching As the long-running
contest ...
Dan Fleming, Henry A. Giroux, Lawrence Grossberg,
2000
7
Encyclopedia of New Media: An Essential Reference to ...
Narrowcasting refers to a customized version of broadcasting that targets
information to a specific, narrowly defined group of recipients—or, at the extreme,
to a specific individual—at a particular time and place. Since Internet-based
media ...
8
Awareness Systems: Advances in Theory, Methodology and Design
Narrowcasting systems extend broad- and multicasting groupware systems by
allowing various information streams to be filtered, for privacy, security, and user
interface optimization. The narrowcasting operations described in this chapter ...
Panos Markopoulos, Wendy Mackay,
2009
9
Radio After the Golden Age: The Evolution of American ...
examples of narrowcasting is cable TV. . .. Another example is satellite radio.
Satellite radio is commercial—free radio, requiring a proprietary receiver or tuner.
... Because narrowcasting is directed towards a limited pool, it is associated with
...
10
The Ultimate Web Marketing Guide
That's certainly true in the case of those technologies—chief of which is mobile
computing—that enable narrowcasting. The capability that mobile technologies
afford for context- and location-sensitive communications is narrowcasting, pure ...
10 NOTIZIE DOVE SI INCLUDE IL TERMINE «NARROWCASTING»
Vedi di che si parla nei media nazionali e internazionali e come viene utilizzato il termine ino
narrowcasting nel contesto delle seguenti notizie.
Auntie, why are you so scared of change?
The BBC is far more comfortable looking backwards than it is with exploring contemporary society, and prefers narrowcasting to what it ... «Spiked, lug 15»
Washington Post writes the most embarrassing, awful profile of Arne …
... are most apt to be shared in discussions about economic policy, there is a form of Village narrowcasting in education policy discussions too. «Salon, lug 15»
Stan Carew remembered for touching lives over CBC Radio airwaves
"This was literally broadcasting, not narrowcasting, which is the model in commercial radio." He called Carew a direct descendent of Alan ... «CBC.ca, lug 15»
Back Chat with Ogilvy & Mather's Tham Khai Meng: 'The practice of …
Then you have broadcasting right at the top and narrowcasting, and right in the middle you have the sweet spot where you try and nail it and try ... «The Drum, lug 15»
Using Personalization to Cut through the Noise in B2B Video
On the opposite end of the spectrum from broadcasting is narrowcasting, a strategy that companies use to get their message in front of the right ... «Business 2 Community, lug 15»
How is it Possible that the Inane Institution of the Anchorman has …
... as such perennial eulogies are written for it, even as the broadcast networks give way to the individualized narrowcasting of social networks. «OpEdNews, lug 15»
Q&A feeds the opinion monster and it doesn't do the ABC's …
Here's how Turnbull gave Q&A a delicious backhander in November 2011: "A lot of the media is now narrowcasting. Increasingly [media ... «Brisbane Times, giu 15»
Hillary Clinton the Fighter Takes Center Stage
In the age of precise narrowcasting, Clinton offered something that can be shipped to people of all interests. Plus, for a candidate who clearly ... «Slate Magazine, giu 15»
Spotify Wants Listeners to Break Down Music Barriers
Until recently, because of the narrowcasting ethos of terrestrial radio, music was fiercely segregated by genre. In an era less bound by those ... «New York Times, giu 15»
Is Goldman Sachs right that 7 megatrends will dominate the global …
Goldman is narrowcasting here by focusing on the CO2 front, but the overall assessment is prescient. The global auto industry currently runs on ... «Businessinsider India, mag 15»