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Tuesday, 26 August 2008 Brand contamination The concept of brand
contamination is familiarto marketers, who strive to protect brands from negative
associations . Once a brand is “contaminated”, who will ever trust it again? Just
ask Gerard ...
2
Brand Real: How Smart Companies Live Their
Brand Promise and ...
Representative Miller suggested that NCLB suffered from a classic case of brand
contamination. He argued that the act had become an extension of the George W
. Bush brand, and as the president's approval ratings slid, NCLB became less ...
3
The Guru Guide to Marketing: A Concise Guide to the Best ...
However, warn our gurus, cobranding carries its own risk of failure and brand
contamination; therefore it pays to be careful. The following are the keys to
cobranding success, say Hill and Lederer: I. Effective matchmaking. Specifically,
brand ...
Joseph H. Boyett, Jimmie T. Boyett, 2003
4
The Complete Marketer: 60 Essential Concepts for Marketing ...
Thus Apple is careful about who it lets retail its products to ensure there is no
brand contamination from inappropriate retailers. At its simplest, it is a brand's
personality that converts a commodity into something unique and enables a
higher ...
Malcolm McDonald, Mike Meldrum, 2013
5
Picturing Childhood: The Myth of the Child in Popular Imagery
The company saw it as 'brand contamination'. Johann Hari, 'How tragedy
damages a brand', New Statesman, 9 September 2002. p.166 photographing
shocked and grieving parents: Jon Snow, 'What should the message be',
Guardian, ...
By now the group, while wildly successful, seemed to suffer from a problem of
what their advertising agency called brand contamination. The songs themselves
might be individually ace, but the band somehow contrived to be critically 220 ...
Christopher Sandford, 2012
7
Worth the Detour: A History of the Guidebook
The Mayorof Lucca demanded huge sums in compensationto the tourist
industryfor brand contamination and the immediate withdrawal ofthe'guide', of
which 80,000 copies hadbeen distributed at acostof 200 millionLire. This
mustindeed be ...
8
Wool and mohair program: need for program still in question ...
Furthermore, about 90 percent of the fine and medium grades of wool that
Pendleton examined in 1980 had some paint brand contamination, whereas by
1988 only 20 percent of those wool grades contained such contamination ...
United States. General Accounting Office, 1990
9
Antibiotic Detection and Elimination from Milk
Table 6: Incidence of High Levels of Contamination Found in Commercial Milk
Samples A, B, C. High Brand Brand Brand Contamination ABC TOTAL High
levels are established on the basis of the WHO/FAO Report (1969) as levels
above ...
Inocencio Higuera-Ciapara, 1988
10
Australian Farm Journal
... on the need to limit contamination of shives to less than 1 % and also to reduce
seedy jowl and brand contamination. Ramage said the Indian processors had
been particularly impressive and extremely astute, with their high level of ...
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Lobbying: New tech finds Asia's agencies unprepared
... the reputable and sustainable benefits of the business model and it also avoids inevitable brand contamination issues if things go wrong. «PRWeek, 8月 14»
To What Extent Should Starbucks Glocalise its Products in China?
Through comparison and contrast, Starbucks' glocalised marketing approach in China may lead to potential brand contamination, since ... «Huffington Post UK, 11月 13»
Low-cost revolution in Russia looms despite bottlenecks
Even if the parent company goes for a completely new name fearful of a potential brand contamination that the JV could cause to its mainline ... «Aspire Aviation, 9月 13»
Tiger Airways Australia becomes cuddly Tigerair as the Virgin …
Mr Sharp also said at the time that Tiger Australia would not codeshare with Virgin Australia to avoid “brand contamination”. Qantas and Jetstar ... «CAPA - Centre for Aviation, 7月 13»
Tiger Airways narrows losses in FY2013 - but challenges for FY2014 …
... the second financial year," Mr Sharp said. However, Tiger Australia would not codeshare with Virgin Australia to avoid “brand contamination”. «CAPA - Centre for Aviation, 5月 13»
New chief Rob Sharp sees bigger, profitable Tiger Airways
Tiger will not codeshare with Virgin to avoid "brand contamination" and plans are to expand the airline to 23 aircraft by 2018, and possibly as ... «The Australian, 5月 13»
Lance Armstrong saga makes it hard to trust cycling - Brailsford
But you'd also think Nike would not risk brand contamination & cut their ties, but they aren't......they probably know something we don't. «BBC Sport, 10月 12»
Streakers at London 2012 Olympics face £20000 fines
They are determined to protect money-spinning marketing deals from so-called brand contamination. Organisers dread naked men and women ... «London24, 10月 11»
Renault-Nissan, Daimler in small-car alliance
The risk of brand contamination for Daimler's Mercedes is "practically zero," said Juergen Pieper, an analyst at Metzler Equities in Frankfurt, ... «China Daily, 4月 10»
