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1
Much Ado about Culture: North American Trade Disputes
Revenues accrue to publishers from the sale of space to advertisers and the sale
of the magazine to readers at newsstands or through subscriptions, A split-run is
a commercial technique used in the magazine industry to combine common ...
Archibald Lloyd Keith Acheson, Christopher John Maule, 2001
2
Services in the International Economy
The Phantom Loophole and Prospective Split-Run Invasion There are two
puzzles about the rationales for recent Canadian policy measures. The first is the
assumption that the Sports Illustrated split-run revealed a new loophole in
Canadian ...
Robert Mitchell Stern, 2001
3
Building a Mail Order Business: A Complete Manual for Success
A better solution is a so-called split run. A split run means that you run two
different ads in a single issue of the magazine, but every other magazine leaving
the production plant has one ad, while the other issue has the other ad. These
two ...
William A. Cohen, PhD, 1996
4
Environment and Trade: A Guide to WTO Jurisprudence
According to the Panel Report, Canada considers that split-run periodicals are
not “directly competitive or substitutable” for periodicals with editorial content
developed for the Canadian market. Although they may be substitutable
advertising ...
Nathalie Bernasconi-Osterwalder, 2012
5
The Regulation of International Trade: 4th Edition
The practical difficulties in applying these tests24 were evident in the Canada –
Certain Measures Concerning Periodicals case,25 where the panel found that
imported split-run periodicals and domestic non-split-run periodicals were 'like' ...
Michael Trebilcock, Robert Howse, Antonia Eliason, 2013
6
Advertising and Public Relations Research
sPlit run aPPlications The split run method is typically used to measure
advertising effectiveness. Any number of advertising variables can be
clandestinely pitted against one another. Two different background colors can be
compared. Does a ...
Jugenheimer, Samuel D. Bradley, Larry D. Kelley
7
Handbook of International Trade: Economic and Legal Analyses ...
domestic non-split-run periodicals were “like” products.65 Instead, it proceeded
to examine the consistency of the tax measure with Article III:2, second sentence.
66 It said that if the answer to the question of whether imported and domestic ...
E. Kwan Choi, James C. Hartigan, 2008
8
Changing Channels: Confessions of a Canadian Communications ...
Illustrated case, where Time Warner had sought to introduce a split-run edition of
its sports magazine into Canada but Canada had repelled it with a punitive tax.
For decades, Canada had protected Canadian magazines from the competition ...
9
Advertising and Public Relations Research
using a split run. However, unless there is a direct response to the ad, it would be
impossible to know for sure which version of an ad led to a purchase. Consumers
have notoriously poor memories, and asking them at the cash register about ...
Donald W. Jugenheimer, Larry D. Kelley, Jerry Hudson, 2014
10
International Trade Law and Domestic Policy: Canada, the ...
A split run is a foreign magazine whose advertising is changed by its publisher
before it is shipped to Canada. Although the content of the foreign and Canadian
versions of the magazine remains virtually identical, the advertisements differ ...
Jacqueline D. Krikorian, 2012
