CĂRȚI ÎN ENGLEZĂ ÎN LEGĂTURĂ CU «MARKETING STRATEGY»
Descoperă întrebuințarea
marketing strategy în următoarea selecție bibliografică. Cărți în legătură cu
marketing strategy și extrase din aceasta pentru a furniza contextul de întrebuințare al acestuia în literatura Engleză.
Continuing in the text's signature student-friendly style, the sixth edition covers essential points without getting bogged down in industry jargon--all in a succinct 10 chapters.
O. C. Ferrell, Michael Hartline, 2012
And for the first time, the book includes vibrant photographs and captions--making it an even more exciting read in 12 succinct chapters. MARKETING STRATEGY emphasizes teaching students to think and act like marketers.
O. C. Ferrell, Michael Hartline, 2010
The book's focus is based on the creative process involved in applying marketing knowledge to developing and implementing marketing strategy.
O. C. Ferrell, Michael Hartline, 2007
The essential marketing text for business students and professionals--updated and revised to accommodate rapid changes in the business world.
5
Industrial
Marketing Strategy
Written from the marketing manager's perspective, this revised and updated text covers new concepts, materials and examples from such areas as sales management, buyer behaviour, buyer-seller interaction, channel strategy and marketing ...
Frederick E. Webster, 1995
6
Handbook of
Marketing Strategy
All of the chapters in this Handbook offer in-depth analyses of research developments, provide frameworks for analyzing key issues, and highlight important unresolved problems in marketing strategy.
Venkatesh Shankar, Gregory S. Carpenter, James Farley/Booz Allen Hamilton, 2012
Internal distribution refers to the internal interactions that disseminate the
marketing strategy throughout the firm. Planning sessions, workshops, formal
reports, and personal conversations are all examples of internal distribution.
Internal ...
O. C. Ferrell, Michael Hartline, 2012
Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
9
Marketing Strategy: The Thinking Involved
The book contains a wealth of pedagogy to support this active learning approach.
10
International
Marketing Strategy
This book is structured around a comprehensive five stage managerial model of international marketing decision making at all stages of the enterprise life cycle. It is based on the most recent research.
ȘTIRI NOI CARE INCLUD TERMENUL «MARKETING STRATEGY»
Află ce ziare naționale și internaționale au scris despre și cum este întrebuințat termenul
marketing strategy în contextul următoarelor știri.
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